Is Your Wrist Ready for Advertising?

Is Your Wrist Ready for AdvertisingIs your wrist ready for advertising? The team at PubNative certainly thinks so.

This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.

With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.

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Posted in iOS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Google Playing a Sweet Tune As Major Competition Looms Large

Google Playing a Sweet Tune As Major Competition Looms LargeIn one week’s time, Apple Music will be up and streaming.

But Google isn’t standing by and letting Apple enter the streaming music market without as much formidable competition as possible.

This week, Google took a step that could be an attractive alternative to some music fans considering a subscription to Apple Music.

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Posted in Android, Announcements, iOS, Mobile Music, News, Platforms0 Comments

Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?

Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited.

Now that’s going to change.

“With iOS 9, Apple has added a special case of extension for ad blockers,” according to 9to5Mac. “Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.”

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Apple Working Hard to Get China Developers to Create, iPhone Users to Pay

Apple Working Hard to Get China Developers to Create, iPhone Users to PayWhile Apple Inc. has been working with developers in China who write apps for the iPhone, there are still challenges.

China is a huge market, and in fact mobile app downloads there outpaced the U.S. However, the U.S. leads in revenue, according to research firm App Annie, with Japan in the number two spot and China ranked number three.

According to Bloomberg News, getting users to pay for apps generates the kind of revenue (for developers as well as Apple) that grows the marketplace exponentially.

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Apple Focusing on Retail Growth, iPhone Sales in India

Apple Focusing on Retail Growth, iPhone Sales in IndiaThink China is the only global market with which Apple is obsessed? Think again.

Apple is focused heavily on India today. And that focus is growing more intense over time.

“Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from a reinvigorated Samsung,” The Times of India reported Monday.
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Apple Ups Developer Device Limits to 500, with 100 Each for Five Devices (Even Apple TV)

Apple Ups Developer Device Limits to 500, with 100 Each for Five Devices (Even Apple TVApple’s developer program just got an alteration.

Now Apple, by which users were formerly granted Unique Device Identifiers (UDIDs) for up to 100 individual devices, will have a total limit of 500.

The 500 figure represents 100 UDIDs on five Apple products: iPhone, iPad, iPod, Apple Watch, and Apple TV.

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Apple: Start Spreadin’ the News

Apple Start Spreadin' the NewsWith the mobile news space booming, Apple this week decided to announce its new news offering inbound with iOS 9 this fall.

The News app is poised to deliver what Apple calls the “best news reading experience on any mobile device.”

News combines the visually rich layout of a magazine with the immediacy and customization of digital media.

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