Apple is now almost universally expected to roll out its iPhone 6s at a media event in early September.
But what remains to be seen is where the event will take place.
As BI reported Monday, it doesn’t look like San Francisco’s Yerba Buena Center for the Arts will return as host for the iPhone media unveiling. This time around, the Bill Graham Civic Auditorium may play host.
Posted in iOS, iPhone, Mobile Advertising, Mobile Marketing, Technology
On Tuesday morning, MMW was briefed by the crew at AppYea, Inc. on their latest offering.
The company’s development team is configuring their current Universal Studio/Disney World wait time apps to be compatible with the Apple WatchOS 2, scheduled to launch this fall.
AppYea’s management plans what they call an aggressive marketing campaign to coincide with the launch.
Posted in Announcements, iOS, Mobile Apps, News, Platforms, Technology
Yahoo is at it again — making another bold move in the realm of mobile communications.
According to an announcement from the prominent Internet company, Yahoo! Inc. is launching Livetext, a new app for one-to-one live video texting on iPhone and Android phones.
Yahoo Livetext exists, the company says, to blend the convenience and ease of texting, with the immediacy and vividness of live video, but without the audio – so you can use it in any context, Yahoo says.
Posted in Android, Announcements, iOS, iPhone, Mobile Apps, News, Platforms, Technology
On Tuesday, Apple reported earnings for its third fiscal quarter of 2015. And while the numbers were impressive, if not record-breaking in some cases, shares of Apple still tanked in after-hours trading s a result of missed analyst estimates.
So how did Apple perform last quarter? Spectacularly.
Apple posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion. These results compare to revenue of $37.4 billion and net profit of $7.7 billion in the year-ago quarter.
Posted in Announcements, iOS, News, Technology
Is your wrist ready for advertising? The team at PubNative certainly thinks so.
This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.
With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.
Posted in iOS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
In one week’s time, Apple Music will be up and streaming.
But Google isn’t standing by and letting Apple enter the streaming music market without as much formidable competition as possible.
This week, Google took a step that could be an attractive alternative to some music fans considering a subscription to Apple Music.
Posted in Android, Announcements, iOS, Mobile Music, News, Platforms
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited.
Now that’s going to change.
“With iOS 9, Apple has added a special case of extension for ad blockers,” according to 9to5Mac. “Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.”
Posted in Developer, iOS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Platforms, Technology