Looks like the Android platform, considered by many to favor app developers over consumers, will experience some changes with the new “M update.”
For starters, the marketing and data collection process should change quite a bit.
“In the past, developers were able to collect a large amount of data from each person who chose to download their app,” reports Digital Journal. “This was used in a wide variety of ways, and it was difficult for consumers to opt out of sharing certain personal details.”
Now the formula will be turned on its head.
Posted in Android, Announcements, Mobile Devices, News, Technology
There’s good news today for Android app developers.
With Google’s release of Chrome 45 for Windows, Mac, Linux, and Android, the company also added “Chrome Custom Tabs. The new feature will soon be downloadable from Google Play.
Google has partnered with a few apps already, including Feedly, The Guardian, Medium, Player.fm, Skyscanner, Stack Overflow, Tumblr, and Twitter, which will support custom tabs “in the coming weeks.”
Posted in Android, Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
Smartphone ownership has never been greater in the United States. That’s one of the key takeaways in the latest report from comScore.
A leading provider of digital media analytics, comScore has just released fresh data from its MobiLens and Mobile Metrix, which highlights key trends in the U.S. smartphone industry — in this case for July 2015.
All told, Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share.
Posted in Android, iOS, Mobile Devices, Platforms
Word on the street is that Google wants to upstage Apple this month.
If so, Google will have its work cut out for itself as the iDevice maker is poised to unveil a slate of new and refreshed offerings next week, including the purported “iPhone 6s”.
But Google doesn’t want to be disregarded on the global mobile stage. Consequently, the rumor mill says that on September 29th, Google will unveil two new smartphones.
These two devices — one from LG and another from Huawei — will be the tech giant’s counter punch for iPhone 6s.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms
According to a new report from our sister site mGamingWatch, there’s an app store just for real money iGaming on the way.
The team at Betcade is busy talking up the first dedicated Android app store for real money gaming.
Betcade will launch the first dedicated Android app store for real money gaming, providing casino operators with a unified, branded destination for gaming app distribution and management, and players with a trusted source for gaming app discovery and downloads.
Posted in Android, Casino Mobile Apps, Casino mobile marketing
The world Android lives in is a confusing jungle.
So says Open Signal, which just released its annual report on “Android Fragmentation,” which takes a look at the complex variety of devices for which developers have to build.
“This complexity is both good and bad. If you can imagine your dream phone then someone, somewhere, will probably have built it,” notes Open Signal. “The downside, however, is that the apps you install may not be optimized for its screen size or features.”
Posted in Android
Smartphone use in the Asia Pacific region “continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages.”
That’s according to this week’s APAC State of Mobile Advertising report from Opera Mediaworks in partnership with the Mobile Marketing Association.
The findings in the report, we’re told, are based on Q2 2015 data from 400 million unique users on the Opera Mediaworks platform.
Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Technology