The following is a guest contributed post from Will Margiloff, CEO of IgnitionOne.
Acquisition costs for online customers continue to rise. Hospitality marketers need to be smart, efficient and use the best tools to reach customers across marketing channels and devices, in person and on the phone. Uncovering the right audience and persuading them to make a booking doesn’t have to be challenging. Being able to clearly define audience characteristics for key insights can help you identify and reach audiences that have a higher likelihood of engagement – with stronger results. The right marketing strategy makes all the difference, from start to finish.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms
On Monday, AT&T and IBM announced a new partnership steeped in the realm of mobile cloud security.
Together, the respective industry titans will aim to deliver a scalable mobile cloud solution to help protect corporate data and apps.
IBM and AT&T’s new approach enables a workforce to be productive without compromising security and the mobile user experience.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
Without making waves, Apple Is confirming that it has, indeed, acquired a startup called Perceptio.
The new resources and talent should help Apple give companies the ability to run advanced artificial intelligence systems on iPhones and iPads, for example, without requiring them to share massive sums of user data.
Apple confirmed the acquisition to Bloomberg but would not reveal terms of the deal.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Rumors, Technology
Moovweb, a self-proclaimed pioneer in powering engaging mobile experiences for the world’s leading brands, has just introduced MoovCheckout, the industry’s “only solution” that enables businesses to directly control and optimize checkout flow and reduce shopping cart abandonment- radically increasing conversion rates. This uses the practices of e-commerce usability and integrates rich checkout analytics in one easy solution.
According to a company demo, MoovCheckout allows marketers to make informed decisions based on actionable insights and benchmarks to increase mobile conversion rates by as much as 25%.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms
Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
Posted in Announcements, Mobile Devices, Mobile Social, News
Thinking about your advertising budget for 2016?
Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising.
The graphic “adds up the top trends driving the direction of modern marketing and looks at which media channels you should channel your budget toward.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms
A recent conference in Eugene, Oregon drove home an important point: the tech economy is much broader than that little slice we call Silicon Valley.
An international advocacy group for mobile app developers and the Silicon Shire, a Eugene tech networking group, worked together to host the conference on technology development.
Several hundred people attended, including Oregon Senator Ron Wyden and Congressional Representative Peter DeFazio, as well as a bevy of local entrepreneurs. Morgan Reed, executive director of ACT/The App Association, was moderator the event.
Posted in Marketing Strategy, Mobile Apps, Platforms, Technology