Archive | Platforms

Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution

Exclusive Placecast Rolls Out Mobile Data Management Platform as Stand-Alone SolutionThe team at Placecast shared exclusively with MMW today news of its latest initiative.

The company has just made available its mobile Data Management Platform (DMP) as a stand-alone solution.

“Mobile operators like Rogers in Canada, O2 Telefonica and 3 in Europe, and AT&T in the U.S. have already taken advantage of Placecast’s DMP capabilities to manage their large first-party data assets and unique scalability requirements around location-enabled mobile data,” the company said in a statement to MMW. “Now, Placecast is expanding its mobile DMP offering to other cloud-marketing and ad-tech companies.”
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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages
AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable. These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.

Google’s Data Proof of Mobile Search Ad Effectiveness
Mobile search ads appear to be working very well, indeed. Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq.

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While 42% of Companies Understand the Need For a Stronger Digital Presence, Nearly 60% Are Unsure of Where to Begin

While 42 Percent Of Companies Understand The Need For A Stronger Digital Presence, Nearly 60 Percent Are Unsure Of Where To BeginA recent study commissioned by Ness Software Engineering Services, and conducted by OnePoll, found that a surprising 57% of business leaders do not understand how to deliver the digital experience consumers have come to expect.

Out of the 1,000 business leaders surveyed in the UK, 42% are aware that they lack the innovation required to remain competitive when speaking of digital. This same number of business leaders plans on investing more time and money in R&D to determine the best digital path.

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Twitter Still In Talks Regarding The Purchase Of Flipboard

Twitter Still In Talks Regarding The Purchase Of FlipboardTwitter is still a globally recognized social media powerhouse, but their ability to produce innovative new products and sources of revenue still has room for improvement. It is for this reason that sources close to Twitter have confirmed that the company is taking a close look at acquiring the personalized magazine Flipboard.

The rumors recently took on added momentum in response to coverage about the hotly speculated potential acquisition in re/code.

While the two companies are already partners in a few different professional capacities, officially joining forces could open the door for an unlimited amount of new possibilities. In fact, Flipboard entrepreneur Mike McCue was once a Twitter board member—who stepped down due to the conflict of interest between the two companies.

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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Social, News, Platforms, Rumors0 Comments

Former Nexage CEO joins Millennial Media as COO

Former Nexage CEO joins Millennial Media as COOMillennial Media, a leading independent mobile ad company, has announced that former Nexage CEO and President Ernie Cormier will be joining the company as COO. He will report to CEO and President Michael Barrett and will be responsible for overseeing the company’s product, technology, and operating teams.

Cormier has over two decades of experience and prior to his role of COO to Nexage he served as CEO & President of Zeemote Inc., held executive positions at Virgin Media in the U.K., Nexel Communications, and Lagardere Group. Following the Company’s acquisition of Nexage in 2014, Cormier served on Millennial Media’s Board of Directors. Cormier will be based in Boston and begin the role of COO in June.

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YouTube Adds Shoppable Ads in Bid to Inspire Action

YouTube Adds Shoppable Ads in Bid to Inspire ActionYouTube has changed its commercials so they are much more interactive — and actionable.

“A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images, and links to purchase a product on a brand’s site,” reports AdAge. “They can also use these ads to remarket to people who may have checked out a product on a brand’s site without checking out.”

True, Google (which owns YouTube) intends to equip its search ads with buy buttons. On YouTube, people won’t be able to buy an advertised product directly, but it will make the “path to purchase” shorter, according to YouTube’s senior product manager Lane Shackleton.

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EBay Launches New Cost-Per-Sale Ads for Web Sellers

EBay Launches New Cost-Per-Sale Ads for Web SellersIt’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go down in recent years as the competition heats up.

In a bid to earn more ad revenue (especially since the company’s split with PayPal is pending) and ostensibly help EBay merchants, the company will soon launch ads that merchants will pay for only if the ads result in actual sales.

“The service, called Promoted Listings, will let EBay sellers specify what percent of a product’s sale price they’re willing pay in order to run an advertisement,” reports Bloomberg. “The higher the percentage, the more prominent the ad will be, although EBay will also consider a product’s popularity and the seller’s reputation.”

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