The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile.
Jumping out in the report from the BlackBerry owned company is that more organizations than ever are now building custom secure apps.
Among Good (Powered by BlackBerry) customers who are building custom apps, the average organization has developed 3.74 custom apps to help mobilize key business processes.
Posted in Announcements, BlackBerry, Mobile Apps, Mobile Devices, News, Platforms, Technology
Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years in the future, we’ll be telling our children about how almost everyone in America used to have a pleasant family meal together on Thanksgiving, watch a football came and fall into a turkey coma around 3 p.m., instead of lashing on our snow boots and scarves to go stand in line first thing Thanksgiving morning.
What’s causing this monumental shift toward more shopping on Thanksgiving Day? Effective marketing of the digital variety, say experts. And now, as Black Friday inches closer, marketers have begun sending a record number of mobile messages, emails, and SMS entreaties out to consumers in hopes of enticing their debit and credit cards with early bird Thanksgiving Day sales.
Posted in Marketing Strategy, Platforms, Technology
According to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver a smartwatch that is more responsive and less intrusive.”
HP Inc., it seems, is expanding its “Engineered by HP” program through a collaboration with Titan.
For HP, the goal, we’re told, “to infuse technology seamlessly into the way consumers live.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform, tells MMW that they’ve just released a “powerful new update” for the Hang w/ platform for Android.
The update, we’re told, features a significant improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android – such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted in Android, Mobile Apps, Technology
Unwired Planet, Inc. just announced a decision by the UK High Court (HC) which affects the company.
The HC has issued a judgment that cell phone manufacturers Samsung and Huawei infringe an LTE standards-essential patent (SEP) held by Unwired Planet.
“Mr. Justice Birss ruled that Unwired Planet’s patent EP (UK) 2 229 744 is valid and is infringed by wireless telecommunication networks which operate in accordance with the relevant LTE standard, and thus is essential to the LTE standard, known as 3GPP TS 36.322 release 8 version 8.8.0,” according to a news release.
Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day go mainstream. Now, as we rapidly approach the year’s end, it looks like VR already has gone mainstream. And the VR pioneers with first-to-market technologies, solutions, and content offerings are reaping the benefits of having picked up the slack for VR laggards and holdouts who simply didn’t believe that enough consumers are ready to embrace virtual reality.
On Monday, CNBC confirmed that Samsung’s $99 Gear VR headset blazed its way to sold-out status at Amazon.com and BestBuy.com barely 48 hours after launch. It’s a stunning success, but one that the digital content crew at The New York Times has already experienced first-hand. Their publication’s VR app, we’re told, was downloaded “more times in its first four days than any Times app before,” says Kate Kaye of AdAge.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
“New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads.
New data released today from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.
Posted in Mobile Devices, Mobile Gaming, News, Platforms, Technology