Yahoo!, Inc. and Polyvore, Inc. have announced a definitive agreement for Yahoo to acquire Polyvore.
Polyvore is a well-known social shopping site.
“The acquisition will enhance Yahoo’s consumer and advertiser offerings — Polyvore will strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers,” a joint statement to the media reads. “Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social) through its strong offerings in social, native, and mobile.”
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology
MMW learned straight from the RSPA RetailNOW conference this week that Ingenico Group, a payment solutions provider, announced that its Telium Semi-Integrated (TSI) payment solution provides an easy path for point-of-sale (POS) providers and other ISVs/VARs to start enabling EMV payments.
According to a provided statement, Ingenico Group has been working with partners for “years” on Semi-Integrated offerings, and has used that expertise to “create a flexible integration toolkit to simplify the process of developing these solutions.”
Semi-Integrated payment solutions limit communications between the PINpad and POS system to non-sensitive exchanges, preventing card data from entering the POS – instead, it is encrypted and routed directly from Ingenico Group’s smart terminal to the merchant’s card processor or gateway.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms
The Internet of Things (IoT) is far from just a phenomenon in North America and Europe.
In fact, India may usher in the next major market for IoT.
D-Link (India) Limited tells MMW in a provided statement that it is all set to create a stir in the Smart Home Segment.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Taco Bell would love nothing better than to offer you a coupon for a Triple Steak Burrito when you’re just a block away. Retailers are jumping at the chance to entice with special offers when you’re walking by the door.
Some of that’s already happening. And it’s only going to grow as adoption of GPS-enabled devices accelerates.
That assurance comes via a new Technavio report on the global mobile location-based services (LBS) market, which is expected to grow at a CAGR of over 36 percent from through 2019.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The following is a guest contributed post from Amy Groden, Vice President of Marketing at Alpha Software.
Read the business or technology press, and you’d assume that all was clear sailing in the mobile world. From small companies to world-spanning behemoths, the press reports these companies are gaining new business, getting closer to their customers, and improving their own efficiency and productivity with a myriad of new mobile business apps.
Well, yes and no. Companies are certainly doing all that. But there are clear indicators that companies are encountering significant roadblocks from getting wider business benefits from mobile. For example, Forrester, Gartner and IDC all recently released data indicating that companies are having difficulty developing more than a handful of mobile business apps, yet the data also forecasts dramatic growth in the number of mobile apps in these organizations.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Technology
KeyPoint Technologies has just been honored with a mobile product innovation award from Frost & Sullivan (F&S).
“Keypoint has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree,” according to a statement provided to MMW. “This platform’s approach to mobile marketing is based on capturing user’s intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple, and engaging manner.”
Keypoint received the 2015 North America Frost & Sullivan Award for New Product Innovation for Xploree which, unlike other offerings, enables a hyper contextual search and discovery experience, helping brands reach consumers at the right moment of user intent.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
mHealth Market Headed for $33.7 Billion
According to Kalorama Information, the global mobile health market will reach $33.7 billion by the end of this year, perpetuating the massive growth of the mHealth market that has been witnessed in recent years.
University of Washington: Some of The Most Popular Mobile Healthcare Apps Are Not Easy For Blind Smartphone Users to Access
In March of 2014, a group of researchers at the University of Washington evaluated 9 of the most popular mobile health apps to see if they were compatible with programs such as iPhone’s VoiceOver. They found that all 9 apps were not, meaning that blind users cannot currently benefit from such apps.
Posted in Announcements, News, Platforms, Smartphones, Technology