Archive | Opinion

Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging Providers

Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging ProvidersThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

Analyzing your mobile marketing campaigns and media spends can oftentimes be a daunting task — especially when marketers have to review multiple service provider platforms in order to get a comprehensive assessment of a campaign’s success. So, to help alleviate the endless hours spent evaluating all of your data, Kochava launched a new Adapter Framework that brings push and in-app messaging measurement directly into the company’s platform.

Currently, Kochava already offers mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from the initial launch through conversion and lifetime value reporting through its Mobile Attribution Platform. Now, the company’s new Adapter Framework integrates the industry’s best push and in-app messaging providers in order to support customers’ desires for a omnichannel view of both user acquisition and re-engagement efforts in a single dashboard.

Continue Reading

Posted in Marketing Strategy, Opinion, TechnologyComments Off on Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging Providers

What’s Holding Mobile Back?

What’s Holding Mobile Back?The following is a guest contributed post from Amy Groden, Vice President of Marketing at Alpha Software.

Read the business or technology press, and you’d assume that all was clear sailing in the mobile world. From small companies to world-spanning behemoths, the press reports these companies are gaining new business, getting closer to their customers, and improving their own efficiency and productivity with a myriad of new mobile business apps.

Well, yes and no. Companies are certainly doing all that. But there are clear indicators that companies are encountering significant roadblocks from getting wider business benefits from mobile. For example, Forrester, Gartner[1] and IDC all recently released data indicating that companies are having difficulty developing more than a handful of mobile business apps, yet the data also forecasts dramatic growth in the number of mobile apps in these organizations.

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, TechnologyComments Off on What’s Holding Mobile Back?

For B2B Marketers, Contacts are the Center of the Big Data Universe

Word Cloud "Big Data"The following is an exclusive guest contributed post to MMW from John Arnold, the VP of Marketing at FullContact and a data-driven marketing enthusiast.

Now that there are more connected devices than humans, everyone seems to expect growing piles of data to translate into growing piles of money, as if there is a direct correlation. It’s not too far off base to expect higher marketing ROI if collecting more data can help discover what your B2B prospects do, what they like, and what they think. But, that’s just squeezing the same lemons to get more of the same juice. If you really want to turn more piles of data into piles of money, you need to collect and use social, demographic, and firmographic contact data so you know who your B2B prospects are, who else they know, and how they interact and share information in their extended networks.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, OpinionComments Off on For B2B Marketers, Contacts are the Center of the Big Data Universe

UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for Advertisers

UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for AdvertisersThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

The ability to measure marketing campaigns is a vital tool for any brand or company. And until now, marketers have only been able to gauge the success of a campaign after the fact, through evaluations like ad impressions, click-through rates, and web visitors. Now, UberMedia is launching a brand new, game-changing technology that will allow advertisers to optimize campaigns and adjust to real-world consumer location visits.

Continue Reading

Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, News, Opinion, TechnologyComments Off on UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for Advertisers

3 Reasons to Mobilize Dynamic Content in Your Marketing

123 three-dimensional numbersThe following is a guest contributed post to MMW from Christopher Lester, the vice president of sales at Emma.

Listen up, marketers: The days of casting a wide net and hoping for the best are over. Dynamic content is changing the game.

As the name implies, dynamic content adapts based on the demographics or preferences of your subscribers. That means dynamic content’s custom, personalized messaging helps brands be heard above the din of the noisy mobile landscape. And, it just might offer brands the keys to the kingdom when it comes to building long-term, value-based customer relationships.

Continue Reading

Posted in Marketing Strategy, Opinion, PlatformsComments Off on 3 Reasons to Mobilize Dynamic Content in Your Marketing

Harnessing Mobile Messaging in a Cross-Channel World

Harnessing Mobile Messaging in a Cross-Channel WorldThe following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign.

The Apple Watch recently propelled Apple to the biggest quarter ever for a company. As if we didn’t need the additional proof that mobile devices and other wearable technology were taking a stranglehold on the marketing world.

Ask anyone in marketing these days and they’ll tell you that mobile is critical for engaging with customers, increasing conversions, and growing revenue. The stats are incontrovertible; mobile has, essentially, taken over:

Mobile is, ultimately, more than just a channel that people use to connect with information. It’s a device, or 3rd screen, where content is consumed and engaged with, where people connect with brands and where purchases are made. In that, their value is immeasurable.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Opinion, Smartphones, SMS / Text, TechnologyComments Off on Harnessing Mobile Messaging in a Cross-Channel World

Op-Ed: Check, Please! — The Rise of Mobile Wallets

Op-Ed  Check, Please — The Rise of Mobile WalletsThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

We’ve all been there — you go to a store, gas station or restaurant to discover they only accept certain types of credit cards, or even worse, only cash. Incredibly frustrating! But nowadays, our world has fortunately evolved to accommodate our never-ending digital needs and the yearning to eliminate an unnecessarily thick and bulky wallet. This is where mobile apps have once again proven themselves to be increasingly valuable while working with something most us always carry around, our smartphones.

Continue Reading

Posted in Announcements, Mobile Payments, News, Opinion, Platforms, Smartphones, TechnologyComments Off on Op-Ed: Check, Please! — The Rise of Mobile Wallets

Advert