Archive | Opinion

UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for Advertisers

UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for AdvertisersThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

The ability to measure marketing campaigns is a vital tool for any brand or company. And until now, marketers have only been able to gauge the success of a campaign after the fact, through evaluations like ad impressions, click-through rates, and web visitors. Now, UberMedia is launching a brand new, game-changing technology that will allow advertisers to optimize campaigns and adjust to real-world consumer location visits.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, News, Opinion, Technology0 Comments

3 Reasons to Mobilize Dynamic Content in Your Marketing

123 three-dimensional numbersThe following is a guest contributed post to MMW from Christopher Lester, the vice president of sales at Emma.

Listen up, marketers: The days of casting a wide net and hoping for the best are over. Dynamic content is changing the game.

As the name implies, dynamic content adapts based on the demographics or preferences of your subscribers. That means dynamic content’s custom, personalized messaging helps brands be heard above the din of the noisy mobile landscape. And, it just might offer brands the keys to the kingdom when it comes to building long-term, value-based customer relationships.

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Posted in Marketing Strategy, Opinion, Platforms0 Comments

Harnessing Mobile Messaging in a Cross-Channel World

Harnessing Mobile Messaging in a Cross-Channel WorldThe following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign.

The Apple Watch recently propelled Apple to the biggest quarter ever for a company. As if we didn’t need the additional proof that mobile devices and other wearable technology were taking a stranglehold on the marketing world.

Ask anyone in marketing these days and they’ll tell you that mobile is critical for engaging with customers, increasing conversions, and growing revenue. The stats are incontrovertible; mobile has, essentially, taken over:

Mobile is, ultimately, more than just a channel that people use to connect with information. It’s a device, or 3rd screen, where content is consumed and engaged with, where people connect with brands and where purchases are made. In that, their value is immeasurable.

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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Opinion, Smartphones, SMS / Text, Technology0 Comments

Op-Ed: Check, Please! — The Rise of Mobile Wallets

Op-Ed  Check, Please — The Rise of Mobile WalletsThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

We’ve all been there — you go to a store, gas station or restaurant to discover they only accept certain types of credit cards, or even worse, only cash. Incredibly frustrating! But nowadays, our world has fortunately evolved to accommodate our never-ending digital needs and the yearning to eliminate an unnecessarily thick and bulky wallet. This is where mobile apps have once again proven themselves to be increasingly valuable while working with something most us always carry around, our smartphones.

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Op-Ed: In Mobile User Acquisition, Traffic Quality Matters

Op-Ed In Mobile User Acquisition Traffic Quality MattersThe following is an exclusive guest contributed post by Eyal Hilzenrat, VP Products & Partnerships at YouAppi.

Despite the excitement from the Cannes Lions handed out a few weeks ago, it’s not the creative which has the greatest impact on mobile marketing.

The variable with the greatest impact in mobile user acquisition – in fact in all mobile marketing – is the quality of the traffic.

That’s because the greatest creative in the world will not deliver quality users if it’s been pitched to prospects that have no interest in the app being offered.

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Opinion: Citizens Demand ‘Uber’ Privacy

Opinion Citizens Demand ‘Uber’ PrivacyThe following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc.

The world is waking up.  Riots in France.  Over Uber, you ask?

Yes, the app you conveniently downloaded on your smartphone to help you get a ride from where you are to where you want to go, usually at a lower cost than a taxi and more convenient in some cities than hailing a cab, is also a brilliant piece of SPYWARE.
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Posted in Mobile Apps, Opinion, Privacy, TechnologyComments Off on Opinion: Citizens Demand ‘Uber’ Privacy

Op-Ed: Four Beginner’s Tips to Designing Mobile-Friendly Emails

Four Beginner’s Tips to Designing Mobile-Friendly EmailsThe following is a guest contributed post from Neil Berman, CEO of Delivra.

More than 53 percent of emails are opened on a mobile device, and this number will only continue to grow. For those not sending emails in a mobile-friendly format, you’re failing to speak the language of your target audience.

Not everyone can master the art of mobile design overnight. For those novices, these four tips will help enable mobile-friendliness in your email marketing strategy.

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