Archive | Opinion

Accessible & Localized Content: An Opportunity for Network Operators

Accessible & Localized Content An Opportunity for Network OperatorsThe following is a guest contributed post by Marco Veremis, CEO of Upstream.

Internet.org, Facebook’s latest effort to provide Internet to consumers around the world lacking connectivity, has seen various highs and lows since its launch. Although the services acquired over 800,000 users in India, concerns around net neutrality issues have been prominent. Because of this, many companies are reconsidering their partnership with Internet.org, meaning their content may no longer be accessible as-is to developing markets. Despite this, consumers in these regions such as India and Africa will continue to look for localized mobile content. This presents a huge opportunity for network operators to step in.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Resources, Technology0 Comments

Opinion: Progressing IoT From Neat to Necessary

Opinion Progressing IoT From Neat to NecessaryThe following is a guest contributed post to MMW from Janelle McCarthy of Raster.

The internet of things (IoT) is the network of devices that are becoming connected to each other as well as to people and it’s pushing its way to the foreground of technology, but sometimes in a questionable way. Many IoT devices that have been created in the beginning have been pretty neat, but not really necessary. Tons of these gadgets are cool and interesting but don’t have a meaningful purpose and don’t necessarily make our lives any easier.

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Posted in Announcements, Developer, News, Opinion, Technology0 Comments

From Intent To Purchase: Taking Mobile Marketing to the Next Level

From Intent To Purchase: Taking Mobile Marketing to the Next Level The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv.

Economics in India works very differently from that in the U.S. While consumers in the U.S. are used to buying physical products in bulk, Indian consumers are averse to the idea of buying these products in large volumes. This has forced companies to adopt a sachet-based marketing approach, selling physical products in smaller quantities or packages.

However, it also means that consumers in India shop frequently, a trend that has carried over even to the digital side. Telecom service operators or Telcos have to sell segmented packs for Internet data and voice minutes. Direct-to-Home (DTH) cable service providers have to sell channel packs segmented by genre such as only movies, or sports or entertainment instead of all channels, and consumers are even asking for these packs on hourly or daily basis instead of paying for the entire month.

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Posted in Marketing Strategy, Mobile Marketing, Opinion, Platforms0 Comments

Taylor Swift Continues to Draw Praise for Taking a Bite Out of Apple

Taylor Swift Continues to Draw Praise for Taking a Bite Out of AppleWho can go after Apple? Not you. Not me.

There’s only one person we know of and she’s Taylor Swift, who recently took Apple to task — and won.

The kerfuffle was about Apple Music’s plan to bail out on royalties to musicians and bands during a 90-day period when it will “test drive” its new music streaming service, slated to start June 30.

Just a few days ago, Swift — perhaps the only mega-star that can make Apple cower — wrote a “diplomatic but stern Tumblr post” that (subtly) ripped Apple a new core.

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Posted in Opinion, Platforms0 Comments

Op-Ed: Mobilegeddon is Not the Apocalypse, But a Wake-Up Call for Hotels

Op-Ed Mobilegeddon is Not the Apocalypse, But a Wake-Up Call for HotelsThe following is a guest contributed post from Gautam Lulla, President of Travel Tripper.

Earlier this year, Google announced it was launching a new algorithm that would penalize websites for not being mobile-friendly while increasing search visibility for those that were.

The impending launch was ominously coined ‘Mobilegeddon.’ Industry experts believed that companies unprepared for the update would be hit hard. In a seriously competitive marketplace like the hotel industry, those without a mobile-friendly website faced a precipitous decline in page ranking.

But since Google launched their algorithm this April, things haven’t turned out to be quite so apocalyptic as first feared.

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Modern Marketer’s Field Guide: Designing for Mobile

Modern Marketer’s Field Guide Designing for MobileThe following is a guest contributed post from Christopher Lester, vice president of sales at Emma.

With so much data, so many new channels and so much competition, it can be tough for today’s marketers to find their way through it all. For this reason, we’ve put together The Modern Marketer’s Field Guide, which offers tips, tricks and stats on automation, subject lines, list growth and mobile design.

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Op-Ed: Keeping Your Personal Brand Alive Is A Must For Success In Today’s Marketplace

Op-Ed Keeping Your Personal Brand Alive Is A Must For Success In Today’s MarketplaceThe following is a guest contributed post from Marsha Friedman, founder and CEO of EMSI Public Relations.

Turn on the television, pick up a newspaper or visit the Internet and you will be inundated with messages about brand products.

Tide is a brand. Pepsi is a brand. Nike is a brand.

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