3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…
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7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed…
A Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the…
Op-Ed: It’s Time to be Proactive with DDoS Protection
The following is a guest contributed post by Ronald Sens, EMEA Director, A10 Networks Since Mirai and its subsequent variants…
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected…
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users…
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people…
Op-Ed: The Next Billion Mobile Users
The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years…
The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a…
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…