Location tracking and marketing is becoming big business.
Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.
UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobilize, News, Platforms, Technology
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.
The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.
The bottom line? Moving to mobile makes sense.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology
What is “Responsive Design” and how can it help retailers?
Basically, the concept refers to the process of ensuring ecommerce sites are effective across the spectrum of devices consumers use today — and that they don’t hit roadblocks when they actually want to buy.
Now MarketLive, which coined the term and is a leading platform for high-growth merchants, has jointly released a study on Responsive Design. The 17-page whitepaper was commissioned by MarketLive and authored by FitForCommerce.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobilize, News, Platforms, Resources, Smartphones, Technology
Mobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions more flexible than traditional mobile device management (MDM).
That’s the assertion put forward this week in a new report from ABI Research, the summary findings of which were shared with MMW on Wednesday,
Currently, MDM solutions comprise over 60% of enterprise mobility management solution users; however, by the end of 2019, MDM share will drop to a bit more than 30% and MAM will command the lion’s share at over 60%.
Posted in Mobile Devices, Mobilize, News, Platforms, Predictions, Technology
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years.
But just because an SEO strategy is frequently deployed doesn’t make it a good one.
In fact, there are many SEO strategies out there that just plain… suck. There, I said it.
Posted in Content Publishing, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobilize, News, Platforms, Resources
Mobile is big in Mumbai, says Gartner.
Across India, mobility solutions are now among the fastest growing tech trends of 2014.
“We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This does not necessarily mean adoption and investment in all of the listed technologies is essential, but companies should look to make deliberate decisions about them during the next two years.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobilize, News, Platforms, Technology