On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology
Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.
This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.
Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms
The gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.
The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”
It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology
The social pin-up of the social networking world, Pinterest, is ready to roll out its Promoted Pins advertising product to all who want access.
The company has announced plans to let all marketers have a crack at the platform beginning January 1st.
“We’re planning to make major upgrades to Promoted Pins,” says Joanne Bradford, Pinterest’s head of partnerships, “including new brand ad formats and more advanced targeting. We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys.
A mere two years ago, 51 percent of retailers surveyed in the U.S. said they allocated budget to Twitter, but a whopping 99 percent to Facebook.
“In 2014, the dollars spent on Twitter have taken a nosedive,” reports eMarketer. “During this holiday season, only 27 percent of respondents said they were focusing holiday social media efforts on Twitter, while 76 percent had invested money in Facebook marketing. That said, the drop in Facebook spending, too, indicates that social media for the holidays has dropped off as a whole.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Predictions, Technology
It was, without question, an amazing year for social media.
Between the growth logged by the world’s leading platforms, to the new and increasingly effective tactics of social media marketers, 2014 was a very insightful and, ultimately, instructive year, the lessons of which will be put to good use in 2015.
Thanks to a new infographic from the folks at Didit, looking back on the year that was in social media has never been easier.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News
“As competitive brands approach their digital positioning and marketing strategies for 2015, they must be mindful that consumers expect and demand relevant and personalized marketing messages,” notes Kirin Ross in a recent essay in the Kansas City Business Journal. “And they’d really like to have them served up in small pieces that can be viewed on the fly from mobile devices!”
Ross is right — about that, as well as the need to get action plans ready for the coming year.
The first step? A review of the data.
Posted in Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology