Twitter is still a globally recognized social media powerhouse, but their ability to produce innovative new products and sources of revenue still has room for improvement. It is for this reason that sources close to Twitter have confirmed that the company is taking a close look at acquiring the personalized magazine Flipboard.
The rumors recently took on added momentum in response to coverage about the hotly speculated potential acquisition in re/code.
While the two companies are already partners in a few different professional capacities, officially joining forces could open the door for an unlimited amount of new possibilities. In fact, Flipboard entrepreneur Mike McCue was once a Twitter board member—who stepped down due to the conflict of interest between the two companies.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Social, News, Platforms, Rumors
Everyone now knows that Facebook is seeking to become a content hub — one that keeps members on site with things like “instant articles” that load without leaving Facebook’s site.
Now Facebook has “acqui-hired” Tugboat Yards, a supplier of the tools that allow web publishers to accept payments from their readers.
The news came via a recent blog post from Tugboat CEO and co-founder Andrew Anker, who both celebrated the Facebook hook-up and lamented the change wrought by an exclusive with Facebook.
Posted in Announcements, Mobile Social, News, Technology
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a primary means of marketing—in this case the literary world.
While authors used to have to pound the pavement and attend nationwide, and even global book signings, as well as send their books to well-respected literary professionals to obtain reviews, the role that social media is playing in both reviews and marketing as a whole has changed the playing field altogether.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Technology
With Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media and deliver the news consumers most desire.
Instant Articles is a live streaming app from Strimz, designed to benefit both mobile marketers, and news and media sites. Instant Articles has much faster load times than mobile articles found on media websites.
As profiled in depth by Mobile Marketer, Instant Articles offers interactive features such as maps, zoom features, audio captions, and autoplay videos. Some of their largest Instant Articles partners include National Geographic, BuzzFeed, NBC and The New York Times.
Posted in Announcements, Mobile Social, News, Platforms
Many major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ.
The findings from a study by Capgemini summarized by eMarketer found that when retailer rewards programs are discussed on social platforms, a shocking 93% of the comments are negative. Even if a consumer is overall happy with a brand, most feel that the rewards program or loyalty program falls short.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
Just how hot is social media Internet marketing? As it turns out, this market is so hot that even some of its leading service providers are having difficulty keeping up with demand.
Helix House, a well-known provider of Internet marketing related services, issued a new report this week confirming that it is now seeing record demand for social media Internet marketing services.
In recent years social media has grown to become one of the most important segments of the Internet and marketing in general. It has quickly evolved to become an important aspect of online advertising that cannot be ignored.
Posted in Marketing Strategy, Mobile Marketing, Mobile Social, Platforms
On Wednesday, Facebook kicked off its F8 Developer Conference in San Francisco and, by most accounts, impressed those in attendance and watching online with an expansive array of new offerings for developers, advertisers, and businesses.
All together, the social networking behemoth touted more than two dozen new “products and tools,” the clear standouts of which include:
Messenger Platform: Facebook calls it a “new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more.”
Posted in Mobile Advertising, Mobile Social, Technology