It’s a social media first kind of world, especially for mobile users.
“The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty, or frequent and consistent use, is news & information.”
That’s the assessment served up this morning with the publication of Opera Mediaworks’ Q2 2015 State of Mobile Advertising report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social, Technology
SMTP, a global provider of cloud-based marketing technologies, has just announced the availability of the SharpSpring Social Assistant, and SharpSpring Mobile.
If you’re not familiar, these are new features that add functionality to SharpSpring’s marketing automation platform.
In short, these new features allow users to access the power of SharpSpring marketing automation data from a mobile device and through their browser.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Social, Technology
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News
Want to check ad campaigns on the fly? Make changes?
Twitter wants to go there — and help you get there, too.
Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.
As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”
Posted in Marketing Strategy, Mobile Social, News, Technology
Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.
That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.
“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones
The following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations.
Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.
Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones
According to BuzzFeed, Twitter’s “Project Lightning” will soon be ready to see the light of day,
“The new tool will give the company a way to show the best of Twitter to both logged-in and logged-out users on a variety of platforms,” the report reads. “It will have instantly loading videos and rich images, and will occupy a front-and-center location in an upcoming version of the Twitter app.”
This is all part of Twitter’s ongoing efforts to make the microblogging platform more engaging and relevant to frequent users.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones