Another day, another marketing partner for Instagram.
Marin Software, a provider of cross-channel performance advertising cloud, told MMW on Thursday that the company has been building an Instagram Ads API integration.
Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social
Salesforce and Instagram should make quite a pair.
It’s a coupling highlighted this week on the official Salesforce blog.
“Today,” the company’s Scott McCorkle writes, “we are excited to announce that Salesforce is offering a whole new set of tools for marketers to engage with customers on Instagram across our suite of Marketing Cloud products; Social.com for managing advertising campaigns at scale, Active Audiences to unlock and sync CRM data in Salesforce to optimize advertising and Social Studio for publishing, engagement, customer service, and analytics.”
Posted in Announcements, Mobile Social, News, Platforms, Technology
Hitting the newswires today is the fact that Ampush, a full-service provider of mobile-first, cross-device, in-feed advertising solutions on Facebook, Twitter and Pinterest, is now in business with Instagram.
According to a report today from MAW, the company is participating in the next phase of Instagram advertising.
This will enable Ampush to integrate its AMP marketing software with Instagram’s Ads API. Already a Facebook Marketing Partner, Twitter Marketing Platform Partner, and a Pinterest Marketing Developer Partner, Ampush joins an exclusive group of companies with API level access to Instagram, Facebook, Pinterest, and Twitter.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Technology
It’s a social media first kind of world, especially for mobile users.
“The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty, or frequent and consistent use, is news & information.”
That’s the assessment served up this morning with the publication of Opera Mediaworks’ Q2 2015 State of Mobile Advertising report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social, Technology
SMTP, a global provider of cloud-based marketing technologies, has just announced the availability of the SharpSpring Social Assistant, and SharpSpring Mobile.
If you’re not familiar, these are new features that add functionality to SharpSpring’s marketing automation platform.
In short, these new features allow users to access the power of SharpSpring marketing automation data from a mobile device and through their browser.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Social, Technology
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News
Want to check ad campaigns on the fly? Make changes?
Twitter wants to go there — and help you get there, too.
Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.
As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”
Posted in Marketing Strategy, Mobile Social, News, Technology