This fall, a statement from MOKO Social Media announcement, the company will launch four new student apps to U.S. college and high school students.
MOKO, we’re told, has exclusive agreements with Intramural Leagues and BigTeams, the largest college and high school sports data providers in the U.S., “to provide apps REC*IT and BigTeams powered by REC*IT to more than 950 U.S. colleges and 4,000 high schools exclusively.”
You can watch the short video on upcoming student product releases below.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms
Social Reality, Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, reports that it has been experienced strong growth in 2015 as they continue to expand.
The numbers are impressive.
“(The) Company is announcing strong second quarter 2015 financial results of $10,761,573 in revenue, an increase of 3,786 percent over the second quarter of 2014 and a 168 percent increase over the first quarter of 2015. With two solid quarters of growth so far in 2015, (Social Reality) guidance forecasts full-year 2015 revenue of $30 million,” a statement provided to MMW reads.
Posted in Mobile Devices, Mobile Marketing, Mobile Social, Platforms
ProMediaAuthority, a business based in San Diego, California, has just released information on “the importance of social media for business.”
While it’s no secret that social media is, indeed, very important many businesses, social media is still seen as little more than hype by many others.
But the new report looks to clear up any doubt as to the true value of social media for marketing purposes.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
This week, Marin Software — provider of a top cross-channel performance advertising cloud — and Marketing Land, producer of the SocialPro conference, launched the second annual “Biggest Social Geek Contest.”
If you’re not familiar, the Biggest Social Geek “is a quiz-based contest that challenges the world’s best and brightest digital marketers to a series of questions on a variety of social advertising topics.”
According to an announcement from the event’s organizers, over 2,300 social marketers across the globe competed in last year’s first-ever contest.
Posted in Marketing Strategy, Mobile Social
Managing marketing these days is a heady experience, but one thing’s for sure: mastering social media is a must.
Consider this: eMarketer estimates that there will be 180.3 million U.S. social network users this year, meaning that “nearly seven in 10 internet users and 56.1 percent of the country’s population will use a social network site via at least one device at least once per month.”
What does social media mean to marketers?
Posted in Marketing Strategy, Mobile Social, Platforms, Technology
Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience.
GraphScience’s software, now available through Centro, “helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook,” according to a statement provided to MMW.
The move is designed to bolster the Centro platform. GraphScience’s customers include large e-commerce and retail companies with hundreds of product lines and thousands of SKUs. The acquisition strengthens Centro’s offerings by adding robust social ad capabilities that have delivered superior ROI for brands.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms, Technology
Another day, another marketing partner for Instagram.
Marin Software, a provider of cross-channel performance advertising cloud, told MMW on Thursday that the company has been building an Instagram Ads API integration.
Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social