Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.
That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.
“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones
The following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations.
Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.
Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones
According to BuzzFeed, Twitter’s “Project Lightning” will soon be ready to see the light of day,
“The new tool will give the company a way to show the best of Twitter to both logged-in and logged-out users on a variety of platforms,” the report reads. “It will have instantly loading videos and rich images, and will occupy a front-and-center location in an upcoming version of the Twitter app.”
This is all part of Twitter’s ongoing efforts to make the microblogging platform more engaging and relevant to frequent users.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones
Gone are the days of the Rolodex and here to stay are the digital contact lists that are critically important features on all of our mobile devices.
But these contact lists haven’t yet made organizing our social media contacts quite as convenient.
That is, until now.
In a time when contact information and communication preferences change at the speed of light, it is a struggle to manage it all, says the team at Atmospheir.
Posted in Mobile Apps, Mobile Social, Platforms
On Friday, Mobile Advertising Watch broke an exclusive story on forthcoming data from Informate Mobile Intelligence.
The data, we’re told, shows that social networks are growing like wildfire around the globe.
What’s graying, speaks several different languages and checks its Facebook and WhatsApp page about 30 times a day? The world’s fastest-growing segment of social networking. This the key finding in a new monthly report from Informate Mobile Intelligence that tracks and measures consumer use of smartphones in 14 countries.
Posted in Announcements, Mobile Social, News
Social media may not be the way for consumers to reach brands and get any kind of answer or resolution.
That dire observation comes from a recent study from The Northridge Group, which says that “Thirty-three percent of consumers who contact brands on social media with a customer service question never get a response.”
“Based on a survey of more than 1,000 respondents, the study finds that 26 percent of consumers choose social media for customer service when they can’t reach a representative through another channel,” notes the research summary announcement. “When companies do respond, more than 30 percent of their responses do not meet the customers’ expectations. In fact, social media has the lowest percentage of issue resolution and follow up of all the channels.”
Posted in Marketing Strategy, Mobile Marketing, Mobile Social
It’s a remarkable feat that is uniquely the claim of World Wrestling Entertainment.
On Monday, the professional wrestling organization announced that it has topped a half a billion fans through its global social media platforms, “further cementing its position as one of the most-followed brands in the world.”
Believe it or not, on Twitter, @WWE has more followers than MLB, Disney, Sony and Pepsi and according to Klout, is the No. 1 most influential brand on Twitter.
Posted in Announcements, Marketing Strategy, Mobile Social, News