Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
Posted in Announcements, Mobile Devices, Mobile Social, News
Expectations have been high for the success of social media as an advertising medium — but maybe not high enough.
Though social media CEOs have always been bullish on their prospects, global social network ad spending is accelerating even faster than expected, according to new data from eMarketer.
And guess what? Facebook is expected to drive growth and capture nearly 65 percent of social network ad revenues in 2015. Talk about an 800 pound gorilla!
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Social, News
Mobile usage is growing like gangbusters, according to a new report from Smaato.
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, recently released “Global Trends in Mobile Programmatic.” The report, compiled from data from billions of mobile ad impressions served on its exchange during the first half of 2015, is revealing.
“While apps still command the market for overall ad spending on mobile, spending on the mobile web increased by 100 percent over the past year,” the Smaato team says.
Posted in Marketing Strategy, Mobile Marketing, Mobile Social, Platforms, Technology
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest.
“Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon,” reports eMarketer. “But women are still the site’s main audience, with male internet users in the US avoiding the network en masse.”
The hoary details? Spring polling from the Pew Research Center revealed that 44 percent of female internet users in the U.S. are also users of Pinterest. Among male internet users? Make that share a measly 16 percent.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms
Facebook should expect some lovey dovey Valentines come February — from retailers.
While retailers are upping their social media ad investments, it is Facebook that steals many hearts. In fact, June, 2015 polling suggests that fully half of U.S. retailers will be spending more on paid media on Facebook in particular.
“That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks,” reported eMarketer this week. “Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29 percent and 27 percent of respondents, respectively.”
Posted in Mobile Social, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
It was June 2011 when Google unveiled its latest product — a new social endeavor designed to compete with the likes of Facebook and Twitter, better known as Google+. From that point forward the search engine giant catapulted itself into the social media realm and Google+ had all the buzz.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Technology
Social sharing buttons may be “falling to the wayside,” it now appears.
“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology