Retailers may know they need a strong social media presence, but minding the store too often gets in the way of minding messages on sites like Facebook and Twitter.
In fact, the Sprout Social Index recently found that 5 in 6 messages sent retailers via such channels go unanswered.
Posted in Mobile Social, Technology
Behold the lowly blogger: a person whose pockets house more lint than gold.
Though blogs have proliferated, a mere 8.7 percent can afford to belly up to the bar for paid promotional services.
So what do they do? In the U.S., bloggers increasingly lean on social media marketing to drive traffic to their sites and content.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
topseos.com has just named the top mobile marketing firms in the search marketing industry for the month of October 2015.
Various firms are put through “an in-depth evaluation of their solutions to ensure only the absolute best competing firms are showcased each month,” a provided statement reads.
The rankings are produced by the independent research team through thorough benchmarking and analysis to identify the top firms offering these solutions.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
It should be obvious to any Facebook user by now that video has become a growing feature of the experience on the site.
Facebook wants to do even more with video — welcoming more of them, offering publishers more video opportunities, creating places for saved videos, creating sharing options, and much, much more.
In a recent Facebook blog post, Will Cathcart, the VP of Product Management, noted that “since our update last year, video has continued to grow on Facebook. It has become an integral part of how people around the world discover, watch, and share videos they care about every day.”
Posted in Announcements, Mobile Devices, Mobile Social, News, Technology
The following is a guest contributed post from Kim Staflund, the founder and publisher at Polished Publishing Group (PPG).
What an amazing world we live in nowadays. You can quite easily promote yourself and your business without leaving your couch. This gives introverts a worldwide audience, no matter where you’re starting from. No need for forced interaction, small talk, or gregarious chatter. The Internet is the great equalizer. You don’t need to be the master networking champion of the office, or the center of the company cocktail party. If you’re an introvert and want to promote yourself or a product, all you need is an Internet connection and a plan.
Posted in Marketing Strategy, Mobile Social, News, Opinion
In its Q3 2015 results published yesterday, Yahoo didn’t wow on profits, but there was some good news burried in the announcement.
Yahoo has secured a search agreement with Google.
All told, it’s a three-year deal (non-exclusive) agreement covering mobile and desktop for domestic and global audiences.
Posted in Marketing Strategy, Mobile Social
Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
Posted in Announcements, Mobile Devices, Mobile Social, News