Archive | Mobile Shopping

SXSW Exclusive: PayPal’s Pablo Rodriguez Talks The Present and Future of Mobile Payments

SXSW Exclusive PayPal's Pablo Rodriguez Talks The Present and Future of Mobile PaymentsEvery year at SXSW, mobile payments technology captures a little more of the spotlight. With most of that spotlight deserving directed toward PayPal, we were eager to find out what PayPal’s primary message and objectives are at the festival this year.

Fortunately, the team at PayPal was immensely accommodating and welcomed MMW into their PayPal Social Media Lounge at SXSW for an in-depth one-on-one with Pablo Rodriguez, Head of Global Consumer Initiatives at PayPal.

With new innovations entering the mobile payments arena so frequently, Rodriguez tells us how PayPal continues to stay ahead of the pack, particularly with regard to making mobile payments ultra-convenient and secure.
Continue Reading

Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology2 Comments

Slyce Wants a Bigger Slice of Mobile Couponing Business

Slyce Wants a Bigger Slice of Mobile Couponing BusinessThis week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.

The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.

Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
Continue Reading

Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, TechnologyComments Off on Slyce Wants a Bigger Slice of Mobile Couponing Business

Ace is the Place for Mobile Marketing

Ace is the Place for Mobile MarketingAce Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers.

Specifically, Ace used monthly mobile content that combined coupons and product promotions with shopper-support content like how-to videos and money-saving household tips.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, TechnologyComments Off on Ace is the Place for Mobile Marketing

MMW Op-Ed: It’s Too Cold to Shop

MMW Op-Ed It’s Too Cold to ShopThe following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.

As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.

As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.

Continue Reading

Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, TechnologyComments Off on MMW Op-Ed: It’s Too Cold to Shop

Some Mobile Payments ‘Magic’ Comes to Orlando

Some Mobile Payments 'Magic' Comes to OrlandoIt’s almost time for tip-off for Apple Pay in Orlando.

As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.

The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Continue Reading

Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, TechnologyComments Off on Some Mobile Payments ‘Magic’ Comes to Orlando

Barcode Scanning in Mobile Shopping Apps Exploded This Year, Says New Report

Barcode Scanning in Mobile Shopping Apps Exploded This Year, Says New ReportScandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.

MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:

  • Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
  • Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
  • Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year

Continue Reading

Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology1 Comment

A Mobile Shopping Reality Marketers Must Remember

A Mobile Shopping Reality Marketers Must RememberSPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.

Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”

Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, TechnologyComments Off on A Mobile Shopping Reality Marketers Must Remember

Advert