It’s game over for one executive at Electronic Arts.
According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.
Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming
The name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).
GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.
This market defining conference features over 400 lectures, panels, tutorials, and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts. In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Gaming, News, Platforms, Technology
Despite concerns that interest in mobile gaming would die out after the novelty wore off, it seems the mobile gaming is only becoming more popular — and profitable.
This next year, it is expected that interest in mobile gaming is actually going to surpass console gaming, which would make it the biggest sector of the entire gaming market.
A recent study by Newzoo went so far as to indicate that mobile gaming revenues will shoot up by 42% over the next year, with almost $41 billion in revenues by 2017.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Predictions, Smartphones, Tablet Devices
When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.
In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.
Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology
Last year, restaurant chain Old Chicago took its popular pen and paper game Beat the Leader and put it online. This year, they are taking things one step further with an increased focus on mobile.
So far, they are seeing over half off all traffic to Beat the Leader coming from smartphones and mobile devices.
Not just that, but mobile availability has drastically increased participation in all off their 90+ restaurants. They have well over 1,000 regular participants this year, with approximately 6,000 coming from mobile devices.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Gaming, Mobile Marketing, Platforms, Technology
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology