We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
“New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads.
New data released today from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.
Posted in Mobile Devices, Mobile Gaming, News, Platforms, Technology
Ahead of the weekend, mGamingWatch echoed global media outlets which reported that, following a swift investigation and intervention by the feds, some of the largest players in daily fantasy sports are facing enormous pressure today.
With news of the Department of Justice and the FBI potentially wanting to explore if DraftKings and FanDuel violated federal laws, the Nevada Gaming Control Board acted quickly to effectively ban the websites from operating in that state.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones, Technology
Could it be true? Amazon has is digging deep with its launch of a new app store called “Amazon Underground.”
Amazon’s pledge is to provide Android consumers with a compendium of top apps that are 100% certifiably free – with no hidden in-app purchases required.
A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
Our sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by Promotion World.
According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.
“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.
Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, Technology
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here.
Why? That reality can be attributed to Swrve’s Predictive Marketing for Games.
Available now, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out behavioral profiles and anticipates players’ action or inaction.
An initial campaign run by a mobile game publisher reduced churn by 11 percent, increased number of sessions by 18 percent and increased revenue by 50 percent for a targeted segment of players.
Posted in Announcements, Mobile Analytics, Mobile Gaming, News, Platforms, Technology
It’s game over for one executive at Electronic Arts.
According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.
Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming