Archive | Mobile 2.0

iWatch what happens next

The remake of Total Recall illustrated an interesting concept for the future of communication technology.  People could embed electronic circuitry into their hands and use their palms as smartphones.  Insert your joke here about where they embedded fax machines.  The interesting and relevant cinematic device was the use of external glass surfaces as remote screens, engaged merely by touch.  Now it certainly looked cool and I’m sure we can all agree that at some point transparent substrates and circuitry may permit for clear screens but to me the impact of this idea is more immediate.

I often write about disruption and evolution of technology.  The iWatch is certainly one of the most anticipated new technologies, perhaps more so because of what it could be or become then what it is likely to initially arrive as.  Pebble is a great idea but much like the TI-99 in comparison to the iPad there is certainly a long way for it to go.

Imagine an iWatch that through Bluetooth, NFC or another next gen communication protocol could take over any compatible screen around you.  In the car, it could take over your ultra high res nav screen.  At home it could take over your iTV.  At the office it could take over your computer monitor.  Unlike Total Recall, you won’t need to touch a screen to engage and certainly won’t need a bottle of Windex at hand.   It’s been reported recently that Apple has applied for patents in the area of eye movement and detection.  As I mentioned in a previous article, I see this as core to the evolution of a next gen Google Glass like product.  Imagine if Apple integrates the iWatch with this technology.  Browse TV programming through eye movement on your iTV.  Navigate your computer screen or navigation unit by eye tracking.  Apple has already demonstrated their prowess in hardware and has the ability to disrupt all screen technology.  This cocktail of technologies can easily position the iWatch as the next flexible and wearable computing platform.  What do you think?

Posted in Android, Google Mobile, iOS, IPad, iPhone, Mobile 2.0, Mobile Data, Mobile Software, NFC, Rant, Smartphones, Technology, Wi-FiComments Off on iWatch what happens next

At Least You Can Sell Them Stuff Under The Boss’ Nose

Those of us who consider ourselves cutting bleeding edge mobile enthusiasts need to remember that much of the population is still playing catch-up with the technology.

Justin told us yesterday how “marketers are overestimating what average everyday consumers know about the smartphones they use,” and that the industry needs to “educate consumers on the potential of new-age smartphones and other devices,” lest their campaigns fall on deaf ears. Yet it seems that consumers, or at least “prosumers,” are more savvy than their employers about high-end technologies like smartphones–to the detriment of corporate workplaces, according to the report titled The Consumerization of IT, conducted by International Data Corp and sponsored by Unisys Corporation.

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Posted in Mobile 2.0, Mobile Commerce, Mobile Marketing, Mobilize, News1 Comment

Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World

Tagwhat Debuts Social Augmented Reality Experience, Allows Users To Tag The Physical WorldI’m a huge fan of the augmented reality (AR) concept and the potential it provides.  With devices becoming more powerful and the technology in place to make it a reality, AR is at the forefront of mobile possibilities.

A shining example of which is a new startup called “Tagwhat,” which made its public debut today to offer what’s its calling “a new augmented reality (AR) experience that fuses the very best of mobile, augmented reality, and location-based social networking services for everyday use and appeal.”

At it’s core, Tagwhat is a fully functional social network, layered on top of the physical world and accessed by “tags” through an innovative augmented reality experience.  By simply holding up the camera view of a mobile device (iPhone or Android), geo-contextual tags from pre-selected friends and community members become visible.

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Posted in Android, Android Market, Announcements, iPhone, Mobile 2.0, Mobile Apps, Mobile News, Mobile Social, News, Predictions3 Comments

Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?

Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A SaviorA new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading the way for emerging concepts such as mobile marketing and mobile social concepts like that of Foursquare to pick up the slack.

The comScore study evaluated the change in brand loyalty within a number of consumer goods categories, including health & beauty aids, OTC medications, apparel, food, household products and housewares. As the economic downturn has continued, the percentage of shoppers who typically buy the brands they want most has steadily declined across the categories examined.  In March 2010, for example, less than 50 percent of shoppers reported purchasing the brand they want most.

For most categories, the drop in likelihood to shop for the brand wanted most is not restricted to buying other brands on sale.  Rather, a sizeable percentage of the change in shopping approach is being driven by a decision to convert to less expensive brands to save money.

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Posted in Marketing Strategy, Mobile 2.0, Mobile Location, Mobile Marketing, Mobile Social, Predictions3 Comments

Foursquare Can’t Meet Advertising Demand, Is It The Next Mobile Marketing Frontier?

Foursquare Can't Meet Advertising Demand, Is It The Next Mobile Marketing FrontierAdvertisers are lining up to become a part of Foursquare’s developing mobile-ad business, the only problem is that the startup is having trouble keeping up with the demand.

Even Foursquare itself is surprised the service has caught on as quickly as it has, and the inherent growing pains of a fast moving startup are beginning to take hold.  The ecosystem that’s evolving around the service is growing by leaps and bounds, and advertisers have seized on the model as a way to serve up location-based ads and special offers, without annoying mobile users.

Upon launching its “Local Business Dashboard,” which allows local businesses to sign-up and launch offers and promotions to take full advantage of the potential, Foursquare has been bombarded with local businesses wanting a piece of the pie.

“Foursquare’s funnel is overflowing now.  They’ve got so many people that want to work with them that they can’t handle it all,” said Michael Schneider, vice president at ad agency Allen & Gerritsen Inc.  “We’re kind of stuck with the vanilla experience of go to the site and fill out a form.”

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Posted in Marketing Strategy, Mobile 2.0, Mobile Advertising, Mobile Marketing, Mobile Networks, Mobile News, News, Predictions4 Comments

Commentary: “The Big News of 2010: 4G…or is it G4?”

Executive Commentary - The Big News of 2010 4G...or is it G4With today’s announcement of the iPhone “4G” and the latest buzz surrounding 4G wireless technologies such as LTE, WiMax and many others, a prominent buzz word at the moment is, well…4G.

As such, an interesting executive commentary was published today by Ned Taleb, CEO and co-founder of Nexius, a company that offers numerous carrier-grade solutions to prominent operators such as AT&T, T-Mobile, Sprint, Verizon and many others.  In other words, 4G is a big deal for him, his company and his clients.  Below is the commentary in its entirety, it’s a pretty interesting perspective.

“….The first quarter of 2010 has just come to an end and a colleague at Nexius recently asked me what seems to be the hot topic with our operator customers and the technology press and analysts this year. My simple answer: 4G.

From Apple previewing the 4th generation of its revolutionary iPhone today to operators racing to launch their 4th generation networks, 4G is the marketing term of the moment.

At CTIA Wireless in March, I saw 4G news everywhere. Every major US wireless operator spoke about their 4G plans at the show:

Posted in Mobile 2.0, Mobile Devices, Mobile Networks, News, Predictions, Resources, Technology1 Comment

Mobile Apps May Be Reaching A Saturation Point, SMS Still Reigns Supreme

Mobile Apps May Be Reaching A Saturation Point, SMS Still Reigns SupremeThough mobile apps seem to be all the rage at the moment, it’s suggested that it may be reaching a tipping point in terms of saturation, allowing other mobile communication, and primarily SMS, to remain the solid choice for mobile marketing dollars.

An article posted on AdWeek today makes a strong case against mobile apps, citing several reasons why the excitement surrounding the concept may be a little premature and why SMS remains the clear leader in terms of mobile marketing spend.  “Don’t get me wrong.  Mobile apps can be a great way to engage in the right context, but the reason that text continues to be the dominant force in mobile marketing is simply reach and usage,” the author explains.

The logic is hard to argue with; nearly every cellphone in the U.S. is capable of text messaging and because it’s used for regular personal communication, it’s always top of mind in terms of general daily use.  By comparison, only 18 percent of all phones in the U.S. are smartphones.  Further, Juniper Research forecasts that smartphones worldwide will account for just 23 percent of all new handsets sold per annum by 2013, hardly representing the mass market for general consumer goods and services.

Mobile apps are dominated by the iPhone, with most development going toward its platform, which only represents 4% of the entire mobile market.  With such a frenzy for mobile apps, competition is rampant with very few avenues to distribute, apart from Apple’s App Store which has the most competition of all.  Because of it, the mobile app market is beginning to be saturated.  SMS, on the other hand, has none of these limiting attributes.

“Strategy Analytics confirmed that only four to six mobile apps are used on a consistent basis. Brands need to be aware that there’s intense competition for share of the mobile phone desktop,” the article explains.  “It stands to reason that consumers are not going to continue to download and use an unlimited number of mobile applications, and there are many questions over whether we have reached the saturation point already.”

Posted in Apple App Store, Content Publishing, Marketing Strategy, Mobile 2.0, Mobile Apps, Mobile Marketing, Predictions, SMS / Text5 Comments