Ahead of the weekend, Verve Mobile — a location-based mobile marketing platform — announced the acquisition of Fosbury.
If you’re not familiar, Fosbury is an innovator in the beacon and mobile wallet space.
Verve says the Fosbury acquisition provides marketers with an even greater and more precise ability to both initiate the engagement as well as validate when consumers are in-store and in the purchase mindset.
Posted in Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
With the nation’s second-largest satellite TV operator merge with the nation’s fourth-largest wireless carrier?
The rumor suggests its a possibility. And now sources tell The Wall Street Journal the same thing.
According to published reports this week, Dish Network representatives are engaged with positive and progressing talks with leaders at T-Mobile about a possible deal.
Posted in Announcements, Mergers And Acquisitions, News, Rumors
Twitter is still a globally recognized social media powerhouse, but their ability to produce innovative new products and sources of revenue still has room for improvement. It is for this reason that sources close to Twitter have confirmed that the company is taking a close look at acquiring the personalized magazine Flipboard.
The rumors recently took on added momentum in response to coverage about the hotly speculated potential acquisition in re/code.
While the two companies are already partners in a few different professional capacities, officially joining forces could open the door for an unlimited amount of new possibilities. In fact, Flipboard entrepreneur Mike McCue was once a Twitter board member—who stepped down due to the conflict of interest between the two companies.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Social, News, Platforms, Rumors
On Tuesday, Charter Communications confirmed that which has now been rumored for weeks — its acquisition of Time Warner Cable.
The deal is worth $55.33 billion.
Additionally, Charter and Advance/Newhouse Partnership announced that the two companies have amended their agreement whereby Charter will acquire Bright House Networks for $10.4 billion.
Posted in Announcements, Mergers And Acquisitions, News
When Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues.
But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.
“Yahoo has reportedly considered making Foursquare a big offer in recent weeks,” writes Heine. “The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.”
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming
Gravity4, a so-called high-frequency marketing OS, has just announced adX Search AB — a leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding.
As a part of this acquisition, a provided statement explains, the Company will integrate adX Search as, G4 Search, within Gravity4’s Marketing Cloud.
This marks Gravity4’s ninth acquisition in as many months.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology