Without making waves, Apple Is confirming that it has, indeed, acquired a startup called Perceptio.
The new resources and talent should help Apple give companies the ability to run advanced artificial intelligence systems on iPhones and iPads, for example, without requiring them to share massive sums of user data.
Apple confirmed the acquisition to Bloomberg but would not reveal terms of the deal.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Rumors, Technology
It’s a big deal, folks.
comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater insight to advertisers about the type of content that consumers are watching and what types of ads are reaching them (and on which platforms).
Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of comScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Rentrak stockholders would receive $47.69 per share, a 9.9% premium, based on Tuesday’s closing prices. ComScore currently has a market capitalization of $1.7 billion.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Marketing, Technology
Flashtalking, a leading global independent ad server, will soon acquire Device9, a mobile device recognition technology provider that gives advertisers visibility into areas that third party cookies can’t touch.
“The deal allows Flashtalking to deliver on the promise of meaningful post-cookie alternatives for data driven marketers by closing the tracking gap within mobile and desktop,” a release shared with MMW reads.
The Hamburg, Germany headquartered Device9, co-founded by Detlef Lorenz, built a digital device recognition solution independent of cookies.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising
Taptica, a leading mobile user acquisition platform for many advertising agencies and brands, just acquired AreaOne.
AreaOne is a social marketing technology company that broadens Taptica’s mobile offering to include the fast-growing social media space. The buy will help Taptica compete as a complete and comprehensive marketing platform.
“With the addition of AreaOne, a Facebook Marketing Partner for Ad Technology, Taptica will be able to optimize marketing campaigns for advertisers across mobile, social, and video channels as well as expand to China,” a news release from Taptica explains. Headquartered in Tel Aviv, AreaOne currently offers its global clients, such as Baidu, IGG, ChangYou, and Boyaa Interactive, both fully managed and self-service mobile marketing solutions through the proprietary technology of the A1 Platform, which automatically guides advertising to meet each client’s unique goals.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Monday, Perk.com Inc. — a cloud-based mobile rewards platform provider — announced it has completed the acquisition of AppRedeem, Inc., an innovator in rewarded video for mobile devices with its longstanding mobile rewards platform.
The deal in place, we’re told, is an all stock transaction.
Based in San Francisco and founded in 2010, AppRedeem is an advertising platform for mobile app discovery, branding and monetization.
Posted in Marketing Strategy, Mergers And Acquisitions
With its acquisition of Millennial Media, AOL made it clear that the company hopes to become a bigger player in the mobile ad marketplace.
Could it work? It wouldn’t be easy.
“According to eMarketer’s latest U.S. ad spending forecast, catching rivals Google and Facebook could prove challenging,” explains eMarketer. “Google commands 32.9 percent of mobile ad revenue in the U.S., or nearly $10.02 billion. Facebook captures 19.4 percent, or nearly $5.9 billion. By contrast, Millennial Media captures 0.3 percent, or $101.2 million.”
Posted in Mergers And Acquisitions, Mobile Advertising
In case you missed the news, Amazon Web Services — an Amazon company — is acquiring Elemental Technologies, “pioneers in software-defined video solutions for multiscreen content delivery.”
According to an announcement from Amazon, the acquisition brings together Elemental’s video solutions with the AWS Cloud platform to “provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.”
Posted in Announcements, Mergers And Acquisitions, News, Technology