When Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues.
But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.
“Yahoo has reportedly considered making Foursquare a big offer in recent weeks,” writes Heine. “The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.”
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming
Gravity4, a so-called high-frequency marketing OS, has just announced adX Search AB — a leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding.
As a part of this acquisition, a provided statement explains, the Company will integrate adX Search as, G4 Search, within Gravity4’s Marketing Cloud.
This marks Gravity4’s ninth acquisition in as many months.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Comcast may not get its way on this one.
According to sources connected with the U.S. Justice Department, Comcast’s bid for Time Warner Cable won’t be an easy sell. In fact, it now appears that the proposed acquisition will be blocked.
“Attorneys who are investigating Comcast’s $45.2 billion proposal to create a nationwide cable giant are leaning against the merger out of concern that consumers would be harmed…” Bloomberg reports. “The division’s senior officials will then decide whether to file a federal lawsuit seeking to block the tie-up.”
Posted in Announcements, Mergers And Acquisitions, News
The folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.
If you’re keeping score at home, this means Localytics wants to tackle app marketing.
With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Technology
The team at Sprinklr confirmed this week to MMW its acquisition of Get Satisfaction, a San Francisco-based online customer community platform.
The addition of Get Satisfaction, we’re told, adds community-based customer support to Sprinklr’s Experience Cloud and will enable enterprise brands to create, manage, and deliver relevant experiences across almost 25 social channels and brand websites.
“You can’t market or sell to unhappy customers in a world of connected consumers. It is only a question of time before all brands recognize that the marketing of the future begins with great customer care,” says Ragy Thomas, CEO of Sprinklr. “It makes no sense for the marketing team to spend hundreds of millions of dollars driving acquisition while the head of customer service is compensated on reducing the time with your best customers.”
Posted in Announcements, Mergers And Acquisitions, News, Platforms, Technology