On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some $238 million.
According to a report from Mike Wiser of MAW, AOL’s acquisition reflects the company’s “continued investment in cross platform programmatic technology for marketers and publishers.”
To explore the acquisition and its market impact even further, MMW caught up with Jon Baron, Chief Revenue Officer at IgnitionOne, to discuss one of this year’s biggest acquisitions.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, News, Platforms
Liquid, an ad tech platform advertised as having access to over 100 million “first-party profiles,” tells MMW that they have just acquired San Francisco-based CommandIQ, one of the leaders in predictive CRM.
CommandIQ’s former CEO, Noah Jessop will join Liquid’s data and analytics team as the company’s new Head of Data and evangelist for the newly branded LiquidIQ platform.
Posted in Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Technology
On Tuesday morning, MMW was briefed by the team at mPulse Mobile about their big news today.
The respected mobile experience-management company focused on consumer health and wellness, has acquired certain assets of the healthcare division of Archer USA, Inc.
The acquisition, according to a provided statement, aims to strengthen and solidify mPulse Mobile’s leadership “in helping health and wellness companies deliver patient and member engagement solutions that drive business results.”
Posted in Mergers And Acquisitions, mHealth, Mobile Devices, Platforms
IBM is confirming its acquisition of a startup called Compose, a privately held company that provides MongoDB, Redis, Elasticsearch, PostgreSQL, and other database as a service (DBaaS) offerings targeted at web and mobile app developers.
According to the tech giant’s statement to the press, the acquisition furthers IBM’s “commitment to accelerating developer productivity and innovation” around open source and cloud data services.
As of this writing, no financial details related to the acquisition have been released. Nonetheless, all signs point to a smart investment by IBM. As the company explains, the cloud database arena is projected to be worth $14 billion by 2019, and open source databases like MongoDB are a significant part —and rapidly growing portion —of this sector.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology
Ahead of the weekend, Verve Mobile — a location-based mobile marketing platform — announced the acquisition of Fosbury.
If you’re not familiar, Fosbury is an innovator in the beacon and mobile wallet space.
Verve says the Fosbury acquisition provides marketers with an even greater and more precise ability to both initiate the engagement as well as validate when consumers are in-store and in the purchase mindset.
Posted in Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
With the nation’s second-largest satellite TV operator merge with the nation’s fourth-largest wireless carrier?
The rumor suggests its a possibility. And now sources tell The Wall Street Journal the same thing.
According to published reports this week, Dish Network representatives are engaged with positive and progressing talks with leaders at T-Mobile about a possible deal.
Posted in Announcements, Mergers And Acquisitions, News, Rumors
Twitter is still a globally recognized social media powerhouse, but their ability to produce innovative new products and sources of revenue still has room for improvement. It is for this reason that sources close to Twitter have confirmed that the company is taking a close look at acquiring the personalized magazine Flipboard.
The rumors recently took on added momentum in response to coverage about the hotly speculated potential acquisition in re/code.
While the two companies are already partners in a few different professional capacities, officially joining forces could open the door for an unlimited amount of new possibilities. In fact, Flipboard entrepreneur Mike McCue was once a Twitter board member—who stepped down due to the conflict of interest between the two companies.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Social, News, Platforms, Rumors