It’s becoming a truism that content marketing and native advertising are on a major growth trajectory.
But what could help? Research from PulsePoint and Digiday, which found that the growth rates for both will outpace other formats within two years, suggests it’s automation technology.
“When the study asked agency and brand professionals in the UK and U.S. about barriers that were preventing them from doing more with content marketing and native advertising, lack of resources and budget to deliver high-quality content efficiently was the biggest issue, cited by 55 percent,” explains eMarketer. “Difficulty measuring and proving return on investment (ROI) was second, at half of respondents. Coming in third was the inability to target and distribute at scale.”
Posted in Announcements, Content Publishing, Marketing Strategy, Mobile Devices, News, Platforms, Technology
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years.
But just because an SEO strategy is frequently deployed doesn’t make it a good one.
In fact, there are many SEO strategies out there that just plain… suck. There, I said it.
Posted in Content Publishing, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobilize, News, Platforms, Resources
On Friday, IHS and App Annie published a joint report detailing key trends in the digital content market over the past twelve months.
The report, which includes insights into the digital music, digital movies, digital games and mobile apps markets, reaches one critically important conclusion. Across the global landscape, digital content spend has never been bigger.
“Combining IHS and App Annie data has given us a unique view into the digital content ecosystem for 2013,” explains Jack Kent, principal analyst of mobile media at IHS Technology.
Posted in Announcements, Content Publishing, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices
Prominent business magazine Forbes is falling in line with the recent actions of other leading publications that, until now, had been absent on the iOS Newsstand. But on Monday, the business world awakened to a new reality. Forbes has finally embraced iOS and is going mobile for the sake of million of iPad junkies who have collectively held their breath for this day.
Although Forbes had previously released apps on the App Store (Forbes Photos & Videos and Forbes lists, for example) the entire publication was not available even for casual perusal. But that reality changes today.
Posted in Announcements, Apple App Store, Content Publishing, Mobile Devices, News, Platforms, Resources, Technology
eBook publishing enthusiasts have something extra to be thankful for this holiday week.
On Wednesday, eBook Magic raised the bar for apps aimed at creating ePub and PDF books on Apple’s hugely popular iPad.
“The newly released Version 2.01 gives its users the ability to now order professionally printed books directly from the share menu,” the company brags. “This new feature is the top request of its fan base. eBook Magic for iPad continues to uphold its original goal of easy book creation without limiting creativity with book ordering and several other new features.”
Posted in Announcements, Content Publishing, IPad, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Tablet Devices
It’s a milestone for the electronic age that traditional print publishers (specifically those who haven’t embraced electronic publishing) are likely groaning about.
The Association of American Publishers announced today that ebooks have now topped hardcover revenues for the first time in history.
And the trend doesn’t seem headed for a reversal any time soon.
Posted in Announcements, Content Publishing, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
If you haven’t noticed, Flurry has dominated headlines in the mobile space this week. On Tuesday, Mobile Marketing Watch reported that Flurry is wowing the mobile advertising community with the introduction of Flurry Ad Analytics.
And then on Wednesday, Flurry took the spotlight again as Activision Publishing confirmed a strategic relationship with Flurry, the industry leading mobile application, advertising and measurement platform.
So what’s behind the partnership?
Posted in Announcements, Content Publishing, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, News, Platforms, Resources