Archive | Topics

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons Looks Like It, Says MoovwebSocial sharing buttons may be “falling to the wayside,” it now appears.

Why?

“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology0 Comments

More Advertising Opportunities Come to Instagram

More Advertising Opportunities Come to InstagramOn Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform.

Growmobile was one of the first Facebook Marketing Partners to receive early access to the new Instagram Ads API, enabling advertisers to run ad campaigns on one of the fastest-growing mobile traffic sources in the industry.

Continue Reading

Posted in Marketing Strategy, Mobile Social0 Comments

MOKO Social Media Says New Student Apps to Launch This Fall

MOKO Social Media Says New Student Apps to Launch This FallThis fall, a statement from MOKO Social Media announcement, the company will launch four new student apps to U.S. college and high school students.

MOKO, we’re told, has exclusive agreements with Intramural Leagues and BigTeams, the largest college and high school sports data providers in the U.S., “to provide apps REC*IT and BigTeams powered by REC*IT to more than 950 U.S. colleges and 4,000 high schools exclusively.”

You can watch the short video on upcoming student product releases below.

Continue Reading

Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms0 Comments

Social Reality Growth Spurt: Company Brings Big Data to Targeted Shopper Marketing

Social Reality Growth Spurt Company Brings Big Data to Targeted Shopper MarketingSocial Reality, Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, reports that it has been experienced strong growth in 2015 as they continue to expand.

The numbers are impressive.

“(The) Company is announcing strong second quarter 2015 financial results of $10,761,573 in revenue, an increase of 3,786 percent over the second quarter of 2014 and a 168 percent increase over the first quarter of 2015. With two solid quarters of growth so far in 2015, (Social Reality) guidance forecasts full-year 2015 revenue of $30 million,” a statement provided to MMW reads.

Continue Reading

Posted in Mobile Devices, Mobile Marketing, Mobile Social, Platforms0 Comments

What’s The Value Of Social Media For Business? New Report Aims to Answer That Burning Question

What's The Value Of Social Media For Business New Report Aims to Answer That Burning QuestionProMediaAuthority, a business based in San Diego, California, has just released information on “the importance of social media for business.”

While it’s no secret that social media is, indeed, very important many businesses, social media is still seen as little more than hype by many others.

But the new report looks to clear up any doubt as to the true value of social media for marketing purposes.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology0 Comments

Marin Software, SocialPro Announce Biggest Social Geek Contest

Marin Software, SocialPro Announce Biggest Social Geek ContestThis week, Marin Software — provider of a top cross-channel performance advertising cloud — and Marketing Land, producer of the SocialPro conference, launched the second annual “Biggest Social Geek Contest.”

If you’re not familiar, the Biggest Social Geek “is a quiz-based contest that challenges the world’s best and brightest digital marketers to a series of questions on a variety of social advertising topics.”

According to an announcement from the event’s organizers, over 2,300 social marketers across the globe competed in last year’s first-ever contest.
Continue Reading

Posted in Marketing Strategy, Mobile Social0 Comments

Hotel Marketing Becoming More Dependent Upon SMS

Hotel Marketing Becoming More Dependent Upon SMSOur sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by  Promotion World.

According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.

“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.

Continue Reading

Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, TechnologyComments Off on Hotel Marketing Becoming More Dependent Upon SMS

Advert