It’s a social media first kind of world, especially for mobile users.
“The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty, or frequent and consistent use, is news & information.”
That’s the assessment served up this morning with the publication of Opera Mediaworks’ Q2 2015 State of Mobile Advertising report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social, Technology
SMTP, a global provider of cloud-based marketing technologies, has just announced the availability of the SharpSpring Social Assistant, and SharpSpring Mobile.
If you’re not familiar, these are new features that add functionality to SharpSpring’s marketing automation platform.
In short, these new features allow users to access the power of SharpSpring marketing automation data from a mobile device and through their browser.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Social, Technology
IBM is confirming its acquisition of a startup called Compose, a privately held company that provides MongoDB, Redis, Elasticsearch, PostgreSQL, and other database as a service (DBaaS) offerings targeted at web and mobile app developers.
According to the tech giant’s statement to the press, the acquisition furthers IBM’s “commitment to accelerating developer productivity and innovation” around open source and cloud data services.
As of this writing, no financial details related to the acquisition have been released. Nonetheless, all signs point to a smart investment by IBM. As the company explains, the cloud database arena is projected to be worth $14 billion by 2019, and open source databases like MongoDB are a significant part —and rapidly growing portion —of this sector.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology
Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News
A new research report reveals the explosive growth in calls generated from mobile advertising and why marketers, without call attribution, could be missing out on 49 percent of mobile conversions.
DialogTech, a market leader in call analytics and automation for businesses and agencies, wrote the report — titled “The 49% ROI Mistake Marketers Don’t Know They’re Making” — which contends lack of call attribution leads to inaccurate ROI data, as well as an inability to optimize marketing spend.
“With marketing budgets increasingly tied to quantifiable results, the failure to measure all conversions jeopardizes future budgets,” warns DialogTech.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Shopping, News
Want to check ad campaigns on the fly? Make changes?
Twitter wants to go there — and help you get there, too.
Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.
As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”
Posted in Marketing Strategy, Mobile Social, News, Technology