Want to check ad campaigns on the fly? Make changes?
Twitter wants to go there — and help you get there, too.
Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.
As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”
Posted in Marketing Strategy, Mobile Social, News, Technology
Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.
That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.
“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly.
Really? Looks like it.
Research is suggesting that the digital age has “reshaped how mothers research and purchase products more so than general population.”
According to March, 2015 analysis by Experian Marketing Services, its poll of online Moms indicates that about seven in 10 said the internet had changed the way they got information about products and services. Furthermore, 55.1 percent said it had reshaped how they shopped.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
In one week’s time, Apple Music will be up and streaming.
But Google isn’t standing by and letting Apple enter the streaming music market without as much formidable competition as possible.
This week, Google took a step that could be an attractive alternative to some music fans considering a subscription to Apple Music.
Posted in Android, Announcements, iOS, Mobile Music, News, Platforms
The following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations.
Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.
Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones
According to BuzzFeed, Twitter’s “Project Lightning” will soon be ready to see the light of day,
“The new tool will give the company a way to show the best of Twitter to both logged-in and logged-out users on a variety of platforms,” the report reads. “It will have instantly loading videos and rich images, and will occupy a front-and-center location in an upcoming version of the Twitter app.”
This is all part of Twitter’s ongoing efforts to make the microblogging platform more engaging and relevant to frequent users.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones
Pandora, the juggernaut Internet radio service, says its display inventory is now available for programmatic buying across smartphones and tablets.
Confirmed this week, Pandora says its new programmatic solution supplements its desktop offering to deliver viewable inventory, qualified data and a robust, engaged audience at scale across devices.
“The power of Pandora’s data fuels our digital advertising leadership and helps brands reach the right listener, with the right message at the right time,” said John Trimble, chief revenue officer at Pandora.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Music, News, Platforms