When Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues.
But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.
“Yahoo has reportedly considered making Foursquare a big offer in recent weeks,” writes Heine. “The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.”
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
With Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media and deliver the news consumers most desire.
Instant Articles is a live streaming app from Strimz, designed to benefit both mobile marketers, and news and media sites. Instant Articles has much faster load times than mobile articles found on media websites.
As profiled in depth by Mobile Marketer, Instant Articles offers interactive features such as maps, zoom features, audio captions, and autoplay videos. Some of their largest Instant Articles partners include National Geographic, BuzzFeed, NBC and The New York Times.
Posted in Announcements, Mobile Social, News, Platforms
It’s game over for one executive at Electronic Arts.
According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.
Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming
Gravity4, a so-called high-frequency marketing OS, has just announced adX Search AB — a leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding.
As a part of this acquisition, a provided statement explains, the Company will integrate adX Search as, G4 Search, within Gravity4’s Marketing Cloud.
This marks Gravity4’s ninth acquisition in as many months.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Many major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ.
The findings from a study by Capgemini summarized by eMarketer found that when retailer rewards programs are discussed on social platforms, a shocking 93% of the comments are negative. Even if a consumer is overall happy with a brand, most feel that the rewards program or loyalty program falls short.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
Comcast may not get its way on this one.
According to sources connected with the U.S. Justice Department, Comcast’s bid for Time Warner Cable won’t be an easy sell. In fact, it now appears that the proposed acquisition will be blocked.
“Attorneys who are investigating Comcast’s $45.2 billion proposal to create a nationwide cable giant are leaning against the merger out of concern that consumers would be harmed…” Bloomberg reports. “The division’s senior officials will then decide whether to file a federal lawsuit seeking to block the tie-up.”
Posted in Announcements, Mergers And Acquisitions, News