Moments ago at the 2014 Mobile Marketing Association Forum in New York, Vibes – a thriving provider of mobile marketing technologies – announced a new division called Vibes Connect.
MMW was briefed on the new division by a representative from Vibes who tells us that the effort is designed to address the increase in demand for its SMS short code and traffic management services.
We’re told that SMS veteran and expert John Glennon has joined Vibes as vice president to spearhead the division.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Short Codes, SMS / Text, Technology
Comic Relief, the United Kingdom-based charity that uses entertainment to raise money to wage war on poverty, took a serious turn this week, at least with regard to its use of mobile technology to assist in its fundraising efforts.
On Wednesday, Comic Relief confirmed it will focus heavily on mobile and, in particular, SMS mobile donations for its 2014 Sport Relief fundraising campaign.
This year’s Sport Relief campaign, which is being facilitated with the team at Open Market, is allowing people to make donations by sending a text message to a short, five-digit code.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Short Codes, SMS / Text
This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
Posted in Announcements, Casino mobile marketing, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobile Spam, Mobile Websites, News, Platforms, Privacy, Resources, Short Codes, SMS / Text, Technology, Webcasts, Wireless Carriers
The following article is a guest contributed post from Kane Russell, VP of Marketing at Waterfall Mobile.
With spending on SMS marketing looking to double from roughly $4 billion in 2013 to more than $8 billion by 2016, SMS client service holds paramount importance. Without an effective service strategy, SMS campaigns will become non-compliant and fail to reach their target customers.
To create an effective strategy, SMS client service needs to incorporate the following four elements. By addressing all four, SMS campaigns will remain compliant and welcomed by customers, which is crucial for securing an immediate and positive impact on SMS ROI.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Short Codes, SMS / Text, Technology
SMS and sun tans are a perfect summertime pair. That much is clear from the abundant success touted this week by Seattle Sun Tan, a 35-location tanning salon located in Washington state.
A recent SMS campaign designed to connect with the company’s ever-increasing mobile reliant customers proved not only effective, but stunningly profitable.
“When looking at different mobile marketing options for Seattle Sun Tan, we selected text messaging because of the high customer adoption and that it works across all wireless carriers and operating platforms,” says Stewart Kelpe, VP of Marketing at Seattle Sun Tan.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Short Codes, Smartphones, SMS / Text, Technology, Topics
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and prospective customers.
Unquestionably, the advent of smartphones and tablets has delivered what are now the most powerful tools in the marketing arsenal of many small businesses. Correspondingly, the value of SMS marketing has become equally as apparent.
SMS, which stands for “short message service,” is regarded today as an indispensable resource within the mobile marketing ecosystem. And if you’re not yet tapping into this immensely valuable resource, there are (at least) 5 compelling reasons why you should get off the fence and into SMS marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Short Codes, Smartphones, SMS / Text, Tablet Devices, Technology
The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at firstname.lastname@example.org.
Want to know what the biggest lie an SMS provider will tell you as a client? It’s that you can’t take your SMS subscriber database to another SMS provider. This lie isn’t told by all SMS providers of course, but recently I’ve seen an increasing amount of clients trying to migrate their SMS databases to Tatango, only to be told by their current provider that it’s not possible.
Why do SMS providers do this? It’s simple, they don’t want to lose your business, so lying to you about the many reasons why they can’t migrate your subscriber database usually makes it seem like you have no choice but to stay with your current SMS provider.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Resources, Short Codes, SMS / Text, Technology, Topics