Have you ever been standing in a park, looked at a tree, and wondered, “What species is this?” In Matthews Park (in Norwalk, CT), each tree has been assigned its own QR code, so all you have to do is scan the code with your smartphone and you’ll be instantly transported to a world of information about that tree and its species.
But why? According to QRcodepress, this effort is an attempt to get individuals more interested in the world around them and to raise awareness about the importance of trees in the urban environment. Twenty-four of the species in the park are now equipped with quick response signage, which allows anyone in the immediate area to learn about the tree.
Posted in Announcements, Mobile Devices, News, Platforms, QR Codes, Resources, Smartphones, Technology
They were all the rage circa 2011, and then they just started to fall off of our radar.
By the beginning of 2014, no one seemed excited to be using QR codes—at least, not like they used to.
They used to be all over everything, and every smartphone came standard with a QR scanner. They were supposed to make finding the webpages and information you wanted easier, and they were a great way for marketers to direct individuals in the physical world to the virtual one.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, QR Codes, Technology
A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out.
uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes.
According to Mobile Commerce News, not only does this free service generate QR code statistics, but it is already calculating the success of millions of QR codes from around the world.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News, Platforms, QR Codes, Smartphones
McDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.
McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.
For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes
Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR code industry, has just released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014.
If you’re keeping score at home, that’s a 20% increase from Q1 2013. Scanbuy says this expansion demonstrates continued strong growth and interest among mobile consumers.
“Mobile triggers continue to help consumers make product choices, engage their favorite brands, receive more informative information, quickly download their favorite apps, and much more,” explains Mike Wehrs, CEO of Scanbuy. “With millions of mobile engagements completed each month, and with user activity distributed fairly evenly across age groups, and areas of interest, there’s no question consumers continue to value ScanLife for the quickest route to more information and the best deal.”
Posted in Marketing Strategy, Mobile Barcodes, Mobile Commerce, QR Codes, Technology
It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn’t be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.
The simple fact is that QR codes were so easy to use to route a consumer to a business’s website that the majority of businesses actually neglected to take the steps necessary to keep a consumer engaged once they actually arrived at their website.
What most businesses didn’t understand was that, just like near field communication (NFC), QR codes are simply a trigger; they can lead a consumer wherever a company wants to but, once done, that company actually has to have something engaging, interesting or valuable to keep them there.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, QR Codes, Resources, Smartphones, Tablet Devices
This year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless.
Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones.
The team at Mahala clearly picked the perfect event and venue to tout its newest offering.
Posted in Android, Announcements, Infographics, iOS, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes, Technology