Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators in Asia.
That news comes by way of a recent Syniverse-commissioned primary research study on Asia. The research indicates that consumer brands and mobile service providers there could tap into an annual revenue opportunity of as much as $6 billion by 2019 if they subsidized mobile data services.
This would address a perennial problem in many Asian markets: people there cannot afford what are expensive data plans on their mobile phones.
Posted in Marketing Strategy, Mobile Data, Mobile Marketing, Technology
Although the news largely flew under the radar, it didn’t escape our watch that comScore, Inc., in collaboration with the Coalition for Innovative Media Measurement (CIMM), recently unveiled the first set of cross-media measurement data for 11 CIMM member companies through its cross-media measurement service.
According to details dished up in comScore’s announcement, Participating broadcast and cable networks that received data include A&E Networks, CBS Corporation, Disney ABC Television Group, ESPN, Fox Networks, NBC Universal, Scripps Networks Interactive, Univision Communications Inc., and Viacom.
Posted in Announcements, Mobile Data, News, Platforms, Technology
If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.
Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.
It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).
Posted in Mobile Data, Platforms, Privacy, Technology
The team at technology market research firm Infonetics Research says mobile broadband now tops SMS a leading generator of mobile data revenue.
The times are, indeed, changing, according to excerpts from the firm’s most recent 2G, 3G, LTE Mobile Services and Subscribers market size and forecast report.
“Europe continues to be the main drag on global mobile services revenue, but Europe’s BIG 5—Deutsche Telekom, Orange, Telecom Italia, Telefónica, Vodafone—see some light at the end of the tunnel, with looming consolidation that should ease the pressure on mobile services revenue,” explains Stéphane Téral, principal analyst for mobile infrastructure and carrier economics at Infonetics Research.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, News, Platforms, Technology
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.
Our take? Big data is going to top the trends ticker.
Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.
The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.
Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.
Instead, ever since Facebook acquired ad targeting firm Atlas from Microsoft, consumers are increasingly targeted on the basis of what information Facebook has acquired about its users.
The interview posed questions to David Jakubowski, the Director of Product Marketing for Adtech at Facebook, and Facebook’s Atlas honcho Erik Johnson.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Location, News, Platforms, Predictions, Technology