Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising.
Could it be true that Google is trying to strangle the viability of developers creating apps for Microsoft Corp.’s Windows Phone?
“That what at least some Windows Phone developers believe, with reports over the weekend that ads returns from Google’s AdMob mobile advertising service plummeted off a cliff following the announcement at Microsoft’s Build 2015 conference that the Redmond, Washington-based tech giant was going to make it easier to port Android apps to Windows Phone,” notes a story at Silicon Angle.
Posted in Developer, Mobile Apps, Mobile Devices, News, Platforms, Rumors
If you stand out at SXSW, you’ve clearly done something right.
All the rage today at the hottest festival in the world is the latest offering from Endurance International Group.
The company has just unveiled Instant AppMachine, its first product collaboration with technology developer AppMachine.
Posted in Announcements, Developer, Mobile Apps, Mobile Devices, News, Platforms, Technology
If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense.
Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to get them where they need to go.
That’s why a host of developers are taken with the new offer being made by Airpush, a mobile advertising solutions firm that gets big results more often than not (which in this industry is saying a lot).
Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
2015 may be a very rewarding year financially for iOS mobile app developers. If 2014 was any indication of the upward trend in income among app developers, this new year could bring with it some serious green for those who stick with their craft.
Although Android apps continue to enjoy record downloads (and Android developers are narrowing the earnings gap with rival iOS app developers), Apple continues to steal the show — and the headlines — when it comes to showcasing just how much cash a developer can earn today.
In case you missed it, Apple recently announced that the first week of January set a new record for billings from the App Store with customers spending nearly half a billion dollars on apps and in-app purchases all over the world.
What’s more, New Year’s Day 2015 marked the single biggest day ever in App Store sales history.
Posted in Announcements, Developer, iOS, iPhone, Mobile Apps, News, Platforms, Predictions, Smartphones
While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.
At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.
In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.
Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones
Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.
The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
The clock may be slowly counting down until Apple’s June presentation of WWDC 2014, but we may have already scored our first look at the forthcoming major update to iOS.
According to published reports ahead of the weekend, Apple is now “aggressively testing” iOS 8.
Corresponding with traffic log data, BGR shared a supposedly leaked image leak on Friday that purportedly depicts the new operating system on a larger iPhone 6 display.
Posted in Developer, iOS, iPhone, News, Predictions, Rumors, Technology