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Location-Based Mobile Marketing, Advertising Bound to Grow, says New Technavio Report

Location-Based Mobile Marketing, Advertising Bound to Grow, Says New Technavio ReportTaco Bell would love nothing better than to offer you a coupon for a Triple Steak Burrito when you’re just a block away. Retailers are jumping at the chance to entice with special offers when you’re walking by the door.

Some of that’s already happening. And it’s only going to grow as adoption of GPS-enabled devices accelerates.

That assurance comes via a new Technavio report on the global mobile location-based services (LBS) market, which is expected to grow at a CAGR of over 36 percent from through 2019.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

SITO Mobile, LiveRamp Tap Off-Line Customer Data for Mobile Ad Targeting

SITO Mobile, LiveRamp Tap Off-Line Customer Data for Mobile Ad TargetingOver the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their latest happenings.

The company is announcing a new partnership with LiveRamp, a provider of data onboarding services.

This partnership, a provided statement explains, allows marketers to use their CRM data within SITO’s products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer’s CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Partners, Technology0 Comments

What’s Holding Mobile Back?

What’s Holding Mobile Back?The following is a guest contributed post from Amy Groden, Vice President of Marketing at Alpha Software.

Read the business or technology press, and you’d assume that all was clear sailing in the mobile world. From small companies to world-spanning behemoths, the press reports these companies are gaining new business, getting closer to their customers, and improving their own efficiency and productivity with a myriad of new mobile business apps.

Well, yes and no. Companies are certainly doing all that. But there are clear indicators that companies are encountering significant roadblocks from getting wider business benefits from mobile. For example, Forrester, Gartner[1] and IDC all recently released data indicating that companies are having difficulty developing more than a handful of mobile business apps, yet the data also forecasts dramatic growth in the number of mobile apps in these organizations.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Technology0 Comments

HTC Grabs Stake in Virtual Reality Platform WEVR

HTC Grabs Stake in Virtual Reality Platform WEVRAccording to provided details from a forthcoming report from VRjournal, HTC Corporation isn’t just about smartphones anymore.

The company has a division devoted to virtual reality. Not long ago, it announced the coming HTC Vive VR headset. Now it has released news that it plans to build its VR ecosystem with the help of virtual reality platform WEVR.

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Posted in Marketing Strategy, Mobile Marketing, Technology0 Comments

Mad Deals Rolls Out Community-Focused Mobile Marketing App For Small Businesses

Mad Deals Rolls Out Community-Focused Mobile Marketing App For Small BusinessesPhoenix-based Mad Deals tells MMW that they’ve launched their new community-focused marketing app for consumer deal seekers and local businesses — organizations looking for cost-effective, direct-to-consumer advertising.

“Utilizing innovative, location-based geo-fencing or beacon technology, Mad Deals connects consumers with local businesses within their community,” a news release explains.

If you’re not familiar with the company, here’s how it all works.

For savvy shoppers searching for deals and offers, Mad Deals is always 100% free. Mad Deals users will receive messages, such as coupons, promotional offers, discounts on services, and nearby event information—all in a convenient and non-intrusive fashion.

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Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, Technology0 Comments

Mobile Marketing Kudos: Frost & Sullivan Honors KeyPoint Technologies for Product Innovation

Mobile Marketing Kudos Frost  Sullivan Honors KeyPoint Technologies for Product InnovationKeyPoint Technologies has just been honored with a mobile product innovation award from Frost & Sullivan (F&S).

“Keypoint has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree,” according to a statement provided to MMW. “This platform’s approach to mobile marketing is based on capturing user’s intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple, and engaging manner.”

Keypoint received the 2015 North America Frost & Sullivan Award for New Product Innovation for Xploree which, unlike other offerings, enables a hyper contextual search and discovery experience, helping brands reach consumers at the right moment of user intent.

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Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

mHealth News: What You Need to Know

mhealth news what you need to knowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

mHealth Market Headed for $33.7 Billion
According to Kalorama Information, the global mobile health market will reach $33.7 billion by the end of this year, perpetuating the massive growth of the mHealth market that has been witnessed in recent years.

University of Washington: Some of The Most Popular Mobile Healthcare Apps Are Not Easy For Blind Smartphone Users to Access
In March of 2014, a group of researchers at the University of Washington evaluated 9 of the most popular mobile health apps to see if they were compatible with programs such as iPhone’s VoiceOver. They found that all 9 apps were not, meaning that blind users cannot currently benefit from such apps.

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Posted in Announcements, News, Platforms, Smartphones, Technology0 Comments

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