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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
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B-Schools Get an A for Virtual Reality Experiments

B-Schools Get an A for Virtual Reality ExperimentsHeads up on a great story by Lindsay Gellman in the Wall Street Journal this week.

Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms.

“Schools with far-flung students are turning to avatar-based technology to provide an immersive level of connectivity that goes beyond that of the traditional online forum,” notes Gellman. “Stanford University’s Graduate School of Business in May launched an online certificate program that features customizable avatars for students who attend classes in a virtual space resembling the GSB campus.”

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Trivia Anyone? Social Network Keek to Launch Social Trifles Contest

Trivia Anyone? Social Network Keek to Launch Social Trifles ContestKeek, the mobile video social network known for its out-of-the-mainstream 36-second video format, is onto something new.

The news isn’t trivial. Or, actually — it is.

Keek says it will develop and launch Keek Social Trivia (“KST”), an innovative new platform created to help monetize Keek’s existing user base.

“KST is designed to be a global, skill-based, trivia contest played twice a month by Keek registered participants with a minimum guaranteed first prize of one million dollars,” according to a statement provided to MMW. “The prize dollars will be funded by advertising sponsorship and will increase as more participants and sponsors register.”

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‘NICE’ Job: NICE Systems Tapped as Best Video Analytics Solution

'NICE' Job NICE Systems Tapped as Best Video Analytics SolutionNICE Systems announced this week that it is the winner of a 2015 Airport, Seaport, Border Security award from Government Security News (GSN).

NICE Suspect Search was recognized as the Best Video Analytics Solution in the surveillance systems category.

If you’re not familiar, NICE Suspect Search is a video analytics technology that can “quickly locate and retrace the movements of a suspect, lost child, or other person of interest within a video surveillance network.”
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Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

Real-Time Marketing ROI Increases, But More Marketers Need to Master the ArtMarketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.

Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.

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Admedo Launches App for Programmatic on Oracle Marketing AppCloud

Admedo Launches App for Programmatic on Oracle Marketing AppCloudThis news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud.

“Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”

What the Oracle Marketing Cloud offers are data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.

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Postcards from Africa: Can Continent Grow Facebook’s Global User Base?

Postcards from Africa Can Continent Grow Facebook's Global User BaseFacebook is not just an American story. It has become a global story. And just like every other corporation, the company wants to grow its market. Constantly.

But where to go? North America, the home base of Facebook, already boasts 20 percent participation. But in Africa — with its more than 1 billion people — has just 120 million plugged into the social network.

“That’s an opportunity Facebook Inc. can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets,” according to Bloomberg in a recent story. “To spur growth on the continent, Facebook next month is opening an office in an affluent suburb of Johannesburg. The sales office will be headed by Nunu Ntshingila, 51, chairman of WPP Plc’s Ogilvy & Mather agency in South Africa, who will oversee Facebook’s business in the region.”

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