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Google’s Data Proof of Mobile Search Ad Effectiveness

Google's Data Proof of Mobile Search Ad EffectivenessMobile search ads appear to be working very well, indeed.

Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq.

“Google Inc. says it is doing a better job connecting purchases in stores with ads the shoppers saw on smartphones, prompting some advertisers to boost spending on mobile ads,” notes Barr. “Hundreds of retailers in the U.S., Canada, and Australia now see regular reports on store visits that follow clicks on Google search ads. A smaller group that includes Target Corp. and Home Depot Inc., two of the largest U.S. retailers, get the purchase data.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

Facebook Taps Tugboat Yards So Web Publishers Can Take Reader Payments

Facebook Taps Tugboat Yards So Web Publishers Can Take Reader PaymentsEveryone now knows that Facebook is seeking to become a content hub — one that keeps members on site with things like “instant articles” that load without leaving Facebook’s site.

Now Facebook has “acqui-hired” Tugboat Yards, a supplier of the tools that allow web publishers to accept payments from their readers.

The news came via a recent blog post from Tugboat CEO and co-founder Andrew Anker, who both celebrated the Facebook hook-up and lamented the change wrought by an exclusive with Facebook.

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Posted in Announcements, Mobile Social, News, Technology0 Comments

MMW Op-Ed: How Mobile Marketers Can Use Forms to Gather Client Data

MMW Op-Ed How Mobile Marketers Can Use Forms to Gather Client DataThe following is an exclusive guest contributed post to MMW from Leeyen Rogers, VP of Marketing at Jotform.

For the first time ever, traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. And the growth is not slowing, it’s just picking up momentum. For marketers, the key to future success is adapting to and optimizing for the mobile market.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Resources, Technology0 Comments

Webinar: Mobile is Eating the World (How Marketing Can Cope)

Webinar Mobile is Eating the World (How Marketing Can Cope)The Mobile Marketing Association (MMA) along with the folks at Swrve are about to present a webinar.

And you’re invited.

According to an announcement shared with MMW, the June 18th webinar will highlight the technology, media and human behavioral changes (consumption, choice, control, access) over the past several years, while also citing specific evidence (e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.) and calling  out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

YouTube: A Decade Old with a Strong Legacy to Show for it

YouTube A Decade Old with a Strong Legacy to Show for itYouTube has had a pioneering role in the Internet’s video revolution.

As profiled in a recent celebratory piece by SFGATE, YouTube has demonstrated in its first decade of existence that media hubs can be built around free content supplied by an Internet service’s users.

YouTube’s success culminated in 2006 when it sold for $1.76 billion to Google Inc. Co-founders Chad Hurley, Steve Chen, and Jawed Karim, collectively received nearly $700 million in Google stock.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

IAB Report Shows Video and Mobile Growth in Online Advertising Down Under

IAB Report Shows Video and Mobile Growth in Online Advertising Down UnderAccording to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced double-digit growth in the first three months of the year and is worth $1.15bn, a 5% increase year-on-year.

In Q1, video advertising had a 79% year-on-year growth to $77 million while mobile advertising had a 13.5% year-on-year growth to $230 million.

Phone-based advertising rose 20% between Q1 2014 and Q1 2015; one in three general display dollars was spent on mobile display and general display advertising reported its thirteenth consecutive year-on-year increase accounting for 34% of online advertising spend (worth $388 million).

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages

Making a Good Impression Ad Tech Companies Help Deliver Critical MessagesAOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable.

These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.

“I would look at this as an advancement in PSA campaigns,” said Jason Bier, chief privacy officer at Conversant, who helped spearhead the Federation for Internet Alerts initiative in 2013.

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Posted in Announcements, News, Platforms, Smartphones, Technology0 Comments

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