The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile.
Jumping out in the report from the BlackBerry owned company is that more organizations than ever are now building custom secure apps.
Among Good (Powered by BlackBerry) customers who are building custom apps, the average organization has developed 3.74 custom apps to help mobilize key business processes.
Posted in Announcements, BlackBerry, Mobile Apps, Mobile Devices, News, Platforms, Technology
Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years in the future, we’ll be telling our children about how almost everyone in America used to have a pleasant family meal together on Thanksgiving, watch a football came and fall into a turkey coma around 3 p.m., instead of lashing on our snow boots and scarves to go stand in line first thing Thanksgiving morning.
What’s causing this monumental shift toward more shopping on Thanksgiving Day? Effective marketing of the digital variety, say experts. And now, as Black Friday inches closer, marketers have begun sending a record number of mobile messages, emails, and SMS entreaties out to consumers in hopes of enticing their debit and credit cards with early bird Thanksgiving Day sales.
Posted in Marketing Strategy, Platforms, Technology
According to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver a smartwatch that is more responsive and less intrusive.”
HP Inc., it seems, is expanding its “Engineered by HP” program through a collaboration with Titan.
For HP, the goal, we’re told, “to infuse technology seamlessly into the way consumers live.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Motive Interactive tells MMW that it has just been named to Deloitte’s Technology Fast 500.
If you’re not familiar, that is a ranking of the 500 fastest growing technology companies in North America.
Keeping its momentum rolling, Motive was also featured for the third year on the Inc. 5000 list of fastest growing companies in America.
Posted in Marketing Strategy, Mobile Marketing, Technology
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform, tells MMW that they’ve just released a “powerful new update” for the Hang w/ platform for Android.
The update, we’re told, features a significant improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android – such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted in Android, Mobile Apps, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the variety of online music streaming services that are available today, it is inevitable that some companies will eventually see their demise — which is unfortunately the case for our favorite personal streaming jukebox, Rdio.
Posted in Marketing Strategy, Mergers And Acquisitions, Opinion, Technology
Unwired Planet, Inc. just announced a decision by the UK High Court (HC) which affects the company.
The HC has issued a judgment that cell phone manufacturers Samsung and Huawei infringe an LTE standards-essential patent (SEP) held by Unwired Planet.
“Mr. Justice Birss ruled that Unwired Planet’s patent EP (UK) 2 229 744 is valid and is infringed by wireless telecommunication networks which operate in accordance with the relevant LTE standard, and thus is essential to the LTE standard, known as 3GPP TS 36.322 release 8 version 8.8.0,” according to a news release.
Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology