adMarketplace, an independent search advertising marketplace, is hyping its new strategic agreement with Microsoft to serve Bing Ads across adMarketplace’s network of digital search properties.
The relationship, we’re told, connects Bing advertisers to adMarketplace publishers, showing keyword-targeted advertisements to millions of users when they express intent outside of search engines.
“We are committed to connecting our advertisers to potential customers wherever they express intent,” said Steve Sirich, general manager of marketing for Bing Ads. “adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
There’s a growing market for digital Enterprise services in Southeast Asia.
The team at Phunware, a customer engagement platform, confirmed to MMW this week that the company has entered into a joint venture with Philippine Long Distance Telephone Company through PLDT Capital.
Phunware’s integrated applications platform enables companies to engage and manage relationships with their customers worldwide: anytime, anywhere, on any device.
Posted in Marketing Strategy, Mobile Devices, Technology
The following is an exclusive guest contributed post to MMW from Marco Veremis, CEO of Upstream.
While it’s not the Olympics, major world sporting tournaments like The Soccer World Cup connects nations from all over the world. No matter if fans are supporting the favourite or the underdog, getting behind their national team and the heroes donning the home jersey is emotionally consistent wherever you go.
Beyond this, the propensity for fan engagement has grown because of the technology available globally. Interest in major sports tournaments is no longer confined to the game being seen live, watched on TV, listened to on the radio or read about in the papers. Fans can indulge in so much more: up-to-date live news online, social media breaking the latest news live and remaining informed on updates no matter where they are over their mobile device.
Posted in Marketing Strategy, Opinion, Platforms, Technology
Frost & Sullivan is out with a new report indicating that feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful.
“Email continues to be one of the most widely used marketing channels among small midsized businesses (SMBs),” the report summary reads. “It allows SMBs to cost-effectively and immediately deliver attractive, rich, targeted, and multichannel content and calls-to-action.”
But precision is needed to enhance email marketing effectiveness, according to the report, entitled “Boosting Small Midsized Businesses Email Marketing Effectiveness.”
Posted in Marketing Strategy, Technology
The team at CDW Healthcare recently published their list of the Top 50 Health IT Blogs of 2015. And we are elated and humbled to say that our sister site mHealthWatch was once again recognized this year.
“This year we decided to do things a little differently and opened up the list to your nominations,” CDW posted to its Community page. “You’ll see among the list some old favorites, some new additions, a mix of media and vendor blogs, and many independents … and perhaps one of your own nominated blogs! So as National Health IT Week gets into full gear, and in honor of all the people sharing their knowledge and enthusiasm for health IT, we give you the 2015 epic list of health IT blogs.”
Posted in Announcements, mHealth, News, Platforms
“Orchestrating The Cross-Channel Experience: How Changes To Data And Measurement Foster Cross-Channel Success” is a new study with sour news for marketers.
The study, commissioned by IgnitionOne and released by Forrester, analyzes the current state of marketing data and channel integration among marketers in the U.S., UK, France, and Germany.
Sadly, only 27 percent of marketers have unified their measurement capabilities to “understand the holistic experience across channels and devices.”
Posted in Marketing Strategy, Mobile Advertising, Technology
On Tuesday, AppTech Corp. announced it has signed a definitive agreement to acquire FlowPay, a cloud-based mobile payment platform designed specifically for the tax exempt non-profit market.
The terms of the agreement were not disclosed (but they will be in the company’s next quarterly filing and registration statement).
FlowPay has built a real-time mobile gifting service, with the next generation of text-messaging software integrating web embedded content, digital media, and secured text-messaging. The system provides real-time data analytics along with a suite of business applications including mobile payment.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology