In a just published white paper, Conversant Chief Marketing Officer Scott Eagle has debunked seven myths he believes prevent retail marketers from delivering maximum ROI through digital advertising.
The paper looks at the accelerated pace of change vis a vis digital marketing tactics and strategies, and the challenges subsequently faced by marketing professionals.
Eagle believes marketers can use digital to great effect — IF they dump these seven myths now:
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, White Papers
Things are likely so quiet at Sprint today that you can probably hear a pin drop.
This week, Sprint Corp. was ordered to pay a $7.5 million fine in a settlement with the Federal Communications Commission (FCC).
The penalty comes in response to supposed violations of the Do-Not-Call rule.
Posted in Announcements, Best Practices, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, White Papers, Wireless Carriers
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.
Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Spam, News, Platforms, Resources, Technology, White Papers
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses distribute their press releases around the world – published one of the most helpful guides we’ve seen in quite some time.
The Benefits & Risks of Social Media for Financial Communication Professionals is a comprehensive guidance report that details the opportunities and risks of using social media in today’s investor relations programs.
Included are 12 ways investor relations professionals can leverage social media tools for a stronger, more effective engagement program, as well as 12 reasons why social media platforms are not compliant communication tools.
Posted in Announcements, Mobile Social, News, Resources, White Papers
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest whitepaper.
For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.
From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.
Posted in Announcements, Featured, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Technology, White Papers
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market.
The report projects that retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018 compared with $1.4 billion this year.
Researchers for Juniper note that revenues will likely be driven by high price points for these devices allied to their anticipated strong market demand.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Resources, Technology, White Papers
Mobile advertising is set for a bright future across Africa.
That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile.
According to the report in question, mobile is emerging as a key advertising channel in Africa, driven by economic growth and affordable smartphones.
The first in a series of whitepapers looking at mobile in global regions and its relevance to advertisers shows that brands and advertisers who want to reach consumers in Africa should consider mobile as the principal channel for advertising and marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology, White Papers, Wireless Carriers