The team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.
“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimized, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”
To see why the mobile experience matters, take a good look at the infographic below.
Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
Have you seen some kiddie clothes links on your Facebook page recently? Some messages about sales on glue and notebooks and No. 2 pencils?
Yep — it’s the back-to-school season and online shoppers are crowing on social networks (you can’t blame them for their excitement — after all, the kids are going back to a classroom instead of the basement to play video games!)
Now an infographic from RadiumOne reveals what drives back-to-school shoppers.
Posted in Announcements, Infographics, Mobile Advertising, Mobile Devices, News, Platforms, Technology
When 2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT), and cloud-based data warehouse technologies to support digital marketing plans and programs, the findings were revealing.
“The results indicate growing confidence in the use of these technologies and success deploying them,” notes DigitalContentNext.
Now 2nd Watch has produced an infographic that provides findings from its research.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms, Technology
Location tracking and marketing is becoming big business.
Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.
UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobilize, News, Platforms, Technology
Oh, how far it’s come.
A new infographic shared this week by Ian Barker of ITProPortal traces the long and fascinating history of SMS back to its earliest roots.
Courtesy of Neon SMS, the visual indicates that the “first text message was sent in 1992, although it had to be from a PC because it was the following year before Nokia introduced the first SMS-enabled phone… However, it wasn’t until 1999 that it became possible to exchange SMS messages across networks.”
Posted in Announcements, Infographics, News, Platforms, SMS / Text
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News
According to the folks at content marketing platform Stackla, user generated content remains a powerful tool for travel marketing.
Stackla, a social content marketing platform that aims to put user-generated content at the heart of brand marketing, is without question a huge proponent of content marketing.
But when it comes to travel marketing, content might be what truly works best, as illustrated by the eye-opening infographic below.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms