Archive | Infographics

Infographic: How and Why Shopping is Moving to the Smartphone

Infographic How and Why Shopping is Moving to the SmartphoneThe team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.

“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimized, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”

To see why the mobile experience matters, take a good look at the infographic below.

Continue Reading

Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Promote That No. 2 Pencil, Peeps! Social and Mobile Impacts Retail as Back-to-School Shoppers Post Details

Promote That No. 2 Pencil, Peeps! Social and Mobile Impacts Retail as Back-to-School Shoppers Post DetailsHave you seen some kiddie clothes links on your Facebook page recently? Some messages about sales on glue and notebooks and No. 2 pencils?

Yep — it’s the back-to-school season and online shoppers are crowing on social networks (you can’t blame them for their excitement — after all, the kids are going back to a classroom instead of the basement to play video games!)

Now an infographic from RadiumOne reveals what drives back-to-school shoppers.

Continue Reading

Posted in Announcements, Infographics, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

They Like Big Data and They Cannot Lie: 2nd Watch Surveys Marketers on Data, IoT, the Cloud

They Like Big Data and They Cannot Lie: 2nd Watch Surveys Marketers on Data, IoT, the CloudWhen 2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT), and cloud-based data warehouse technologies to support digital marketing plans and programs, the findings were revealing.

“The results indicate growing confidence in the use of these technologies and success deploying them,” notes DigitalContentNext.

Now 2nd Watch has produced an infographic that provides findings from its research.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, News, Platforms, TechnologyComments Off on They Like Big Data and They Cannot Lie: 2nd Watch Surveys Marketers on Data, IoT, the Cloud

Tracking of Real World Location Visits of UberMedia System Looks Like a Winner

Tracking of Real World Location Visits of UberMedia System Looks Like a WinnerLocation tracking and marketing is becoming big business.

Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.

UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobilize, News, Platforms, TechnologyComments Off on Tracking of Real World Location Visits of UberMedia System Looks Like a Winner

New Infographic Chronicles The Evolution of SMS

New Infographic Chronicles The evolution of SMSOh, how far it’s come.

A new infographic shared this week by Ian Barker of ITProPortal traces the long and fascinating history of SMS back to its earliest roots.

Courtesy of Neon SMS, the visual indicates that the “first text message was sent in 1992, although it had to be from a PC because it was the following year before Nokia introduced the first SMS-enabled phone… However, it wasn’t until 1999 that it became possible to exchange SMS messages across networks.”
Continue Reading

Posted in Announcements, Infographics, News, Platforms, SMS / TextComments Off on New Infographic Chronicles The Evolution of SMS

To Catch Those Youngins, You Gotta Go Social

To Catch Those Youngins, You Gotta Go SocialIt’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.

That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.

That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, NewsComments Off on To Catch Those Youngins, You Gotta Go Social

The Ultimate Travel Marketing Powerhouse? User Generated Content

The Ultimate Trvael Marketing Powerhouse User Generated ContentAccording to the folks at content marketing platform Stackla, user generated content remains a powerful tool for travel marketing.

Stackla, a social content marketing platform that aims to put user-generated content at the heart of brand marketing, is without question a huge proponent of content marketing.

But when it comes to travel marketing, content might be what truly works best, as illustrated by the eye-opening infographic below.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, News, PlatformsComments Off on The Ultimate Travel Marketing Powerhouse? User Generated Content

Advert