Oh, how far it’s come.
A new infographic shared this week by Ian Barker of ITProPortal traces the long and fascinating history of SMS back to its earliest roots.
Courtesy of Neon SMS, the visual indicates that the “first text message was sent in 1992, although it had to be from a PC because it was the following year before Nokia introduced the first SMS-enabled phone… However, it wasn’t until 1999 that it became possible to exchange SMS messages across networks.”
Posted in Announcements, Infographics, News, Platforms, SMS / Text
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.
That’s especially true when it comes to young people who have gravitated to mobile and for whom new social sites are a major meeting place.
That’s something Acquity Group, a part of the Accenture Interactive network, knows all too well. The company recently surveyed 2,000 U.S. consumers about “their expectations, habits, and preferences when it comes to brand engagement.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News
According to the folks at content marketing platform Stackla, user generated content remains a powerful tool for travel marketing.
Stackla, a social content marketing platform that aims to put user-generated content at the heart of brand marketing, is without question a huge proponent of content marketing.
But when it comes to travel marketing, content might be what truly works best, as illustrated by the eye-opening infographic below.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms
It’s a term you hear often in the digital space today — marketing automation. And that’s not going to change any time soon, says the team at Uberflip.
“It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities,” a recent blog entry reads. “However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.”
So what are the improvements and the underlying problems that must be addressed? Check out the fascinating infographic below for more details.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.
“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”
If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
Posted in Best Practices, Infographics, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
There’s a great race going on. It’s the race to get up to speed with mobile, the fastest-growing medium for connecting with consumers around the world.
But for many marketers and media buyers, the world of mobile is still “terra incognita.” Who to call? Where to turn for help? What companies really know what they’re doing out there? Who, in short, are the top dogs in their respective domains?
That’s why Mobile Marketing Watch and Mobile Advertising Watch recently teamed up to devise a comprehensive list of the major players and influencers who have critical expertise in the mobile landscape in 2015.
Posted in Announcements, Infographics, News
On Tuesday, RippleNami — a company that aims to help collect, organize and visualize global data — today shared with MMW detail on the launch of rWAVES.
Designed to fundamentally change how customers interact with the world around them, rWAVES “seamlessly integrates physical and digital information using maps to provide real time awareness, communication and operations anywhere around the globe.”
So how does it work?
Posted in Infographics, Marketing Strategy, Mobile Analytics, News, Platforms, Technology