They’re the lifeblood of the mobile ecosystem. In fact, without the steady stream of creations from the world’s hardest-working mobile app developers, it’s difficult to fathom how leading mobile platforms like iOS and Android would have been able to richly thrive as they have in recent years.
Unfortunately, most publishers have never been appropriately rewarded for their often ingenious creations. But that reality may finally be changing.
Posted in Announcements, Developer, Infographics, Mobile Advertising, News, Platforms
We knew it wouldn’t be pretty. But this is just downright ugly.
According to the latest industry data, marketers continue to miss their marks when it comes to accurately targeting and personalizing marketing messages to consumers.
Just how off is the aim of many marketers? New research and a corresponding data-filled infographic from Aimia Institute aims to answer that question.
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
For those who are battle-tested and savvy, Facebook marketing can be a fun and exhilarating experience.
But for those just getting started or not seeing any results, few things are as frustrating as trying to make Facebook marketing a positive and effective experience.
So if you need a few tips, today’s your lucky day.
Posted in Announcements, Infographics, Marketing Strategy, News
According to the recent results of a survey conducted by Carlisle & Gallagher Consulting Group, consumers just aren’t as crazy about wearables as many industry analysts had expected by this time.
“U.S. consumers are in no rush to purchase a wearable device and future adoption of the technology will be driven by attractiveness, alerts and payments functionality,” the report summary shared with NativeMobile reads.
Carlisle & Gallagher Consulting Group’s research uncovers that wearables are a significant trend in technology, but their utility to financial services remains to be seen.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Smartphones, Technology
What’s easier to take in — a wall of text or a visual?
You guessed it. It’s the visual.
But it’s not a choice we make mentally, so much as visually. That’s because the brain processes images faster than text — and fully 50 percent of it is devoted to visual processing.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms
Maybe it does take a car company known by its blue oval logo to gravitate to green.
Because becoming more environmentally responsible is what colors Ford’s current world.
In a new infographic from Salt Lake City, Utah’s most respected Ford dealership, Henry Day Ford, you can see that the company has made great strides in upping the eco-value of its rides.
Posted in Announcements, Infographics, Marketing Strategy, News, Technology
If you haven’t already noticed, infographics — for entertainment, education, or marketing purposes — are hot and growing hotter by the day.
Not surprisingly, infographics have become a popular form of visual marketing content. Whether the effort is native advertising or a direct-pitch of some sort to consumers, if it seems that infographics are truly off-the-charts engaging, it’s because they are.
And there’s at least thirteen reasons why, according to a fascinating new infographic shared below from the team at NeoMam Studios.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology