Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.
“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”
If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
Posted in Best Practices, Infographics, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
There’s a great race going on. It’s the race to get up to speed with mobile, the fastest-growing medium for connecting with consumers around the world.
But for many marketers and media buyers, the world of mobile is still “terra incognita.” Who to call? Where to turn for help? What companies really know what they’re doing out there? Who, in short, are the top dogs in their respective domains?
That’s why Mobile Marketing Watch and Mobile Advertising Watch recently teamed up to devise a comprehensive list of the major players and influencers who have critical expertise in the mobile landscape in 2015.
Posted in Announcements, Infographics, News
On Tuesday, RippleNami — a company that aims to help collect, organize and visualize global data — today shared with MMW detail on the launch of rWAVES.
Designed to fundamentally change how customers interact with the world around them, rWAVES “seamlessly integrates physical and digital information using maps to provide real time awareness, communication and operations anywhere around the globe.”
So how does it work?
Posted in Infographics, Marketing Strategy, Mobile Analytics, News, Platforms, Technology
Social media platforms may have emerged as some of the hottest and most effective tools for marketing in the digital age, but not all practices are good ones worthy of emulation.
In fact, there are several social media marketing mistakes that continue to be made even though battle-tested veterans in this field have already learned better.
So what are the mistakes you should avoid at all costs? Check out this insightful new infographic from DMP below (and take notes).
Posted in Infographics, Marketing Strategy, News, Platforms, Technology
There are many ways to boost profits and goose revenue growth, but one is critically important today.
It’s not a trick, it’s tech. Digital tech, to be exact. The research behind the recommendation comes from new research by Harvard Business Review (HBR) Analytic Services.
According to the research summary, what do successful modern companies have? For one thing, probably “a CIO taking a leadership stance in digital transformation.”
Posted in Infographics, Marketing Strategy
They’re the lifeblood of the mobile ecosystem. In fact, without the steady stream of creations from the world’s hardest-working mobile app developers, it’s difficult to fathom how leading mobile platforms like iOS and Android would have been able to richly thrive as they have in recent years.
Unfortunately, most publishers have never been appropriately rewarded for their often ingenious creations. But that reality may finally be changing.
Posted in Announcements, Developer, Infographics, Mobile Advertising, News, Platforms
We knew it wouldn’t be pretty. But this is just downright ugly.
According to the latest industry data, marketers continue to miss their marks when it comes to accurately targeting and personalizing marketing messages to consumers.
Just how off is the aim of many marketers? New research and a corresponding data-filled infographic from Aimia Institute aims to answer that question.
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology