“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.”
That news comes from a first quarter survey by Strata, a major software firm for media buying and selling.
Interestingly, the number of agencies still unsure about online video ROI declined by 25 percent within the same time period, according to the survey.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Think China is the only global market with which Apple is obsessed? Think again.
Apple is focused heavily on India today. And that focus is growing more intense over time.
“Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from a reinvigorated Samsung,” The Times of India reported Monday.
Posted in iOS, iPhone, Platforms, Predictions
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development.
BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57 million individual and business customers.
This new partnership begins by bringing together the productivity and security of the BlackBerry Classic and T-Mobile’s industry-rattling Un-carrier for Business initiative.
Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Predictions, Smartphones
The new wearables — including the soon to be mass released Apple Watch — could cause a veritable revolution. The revolution in advertising is a given. Advertisers are already working on ways to commandeer the smartwatch screen.
But there could be a revolution staged by consumers, if things don’t go well. Because when people sing “He sees you when you’re sleeping, he knows when you’re awake” next holiday, you’ll have to ask whether they’re talking about Nike or Coca-Cola or Santa Claus.
Posted in iOS, Mobile Devices, News, Platforms, Predictions, Technology
It’s enough to make one wonder how any brick-and-mortar stores are surviving.
What’s happening with online retail sales in the U.S.?
Forrester Research recently dove into a pool of statistics to produce some interesting findings.
Posted in Announcements, Mobile Commerce, News, Platforms, Predictions
MMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year.
Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”
This year’s convention, like last year’s, will be all about the future of iOS and OS X.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
Although we don’t yet have the final numbers for Easter marketing spend this year, we do know the numbers were big — very big. As the digital age continues to welcome new content marketing opportunities, sponsored posts and native-ad style materials were as plentiful as Easter eggs this season.
“It was a good Easter marketing season for small businesses,” marketing consultant Ian Hayes tells MMW. “I think online marketing worked really, really well for many. And even if some didn’t get into the game this year, the lessons they learned and the examples made clear to them will certainly influence their actions next year.”
Hayes points to a recent commentary by Armando Roggio of Practical eCommerce, who cited a number of brilliant Easter-centric marketing ideas that are definitely worth remembering for next year if you didn’t already take advantage of them this season.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Predictions, Technology