Archive | Predictions

Honey, I Shrunk the PC Shipments: Currency Devaluations, Inventory Constraints Worsen Outlook, Says IDC

Honey, I Shrunk the PC Shipments Currency Devaluations, Inventory Constraints Worsen Outlook, Says IDCIt’s a wild, wild world out there and one place that’s feeling it is personal computers.

Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker.

“The latest forecast has growth declining through 2016 –which will make five years of declining shipments,” reports IDC. “Growth should resume in 2017, led by the commercial market, while consumer volume continues a small decline through the end of the forecast in 2019.”

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

Mobile MarketingSpending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing leaders.

“This whopping 160 percent increase reflects a growing reliance on mobile to interact with customers where they look for information and make purchases,” reports CMO. “On top of it, companies hope to reach customers closer to the time of purchase in order to make them aware of offerings, deals, and additional information that may help close more sales.”

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India’s Smartphone Market Heating Up

India's Smartphone Market Heating UpNo surprise here. The smartphone market in India is growing at a breakneck pace.

According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, 26.5 million smartphones were shipped to India in the second quarter of 2015 (2Q15).

Based on IDC’s data, that’s up 44% from 18.4 million units for the same period last year.
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Iran May Be Mobile’s Newest Emerging Market

Iran May Be Mobile's Newest Emerging MarketLast week, as global headlines detailed, six nations, including the United States, reached a monumental though highly criticized deal with Iran in hopes of curtailing the nation’s nuclear aims.

But the deal in question is a highly complex and nuanced one, and certainly an agreement that has implications well beyond the realm of nuclear weaponry.

As economic sanctions are lifted, so too are barriers to access with regard to cutting edge consumer technologies like smartphones and tablets.
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Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’

Report 40 Percent of TV Viewers Are 'Digital Enthusiasts'A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

All told, the findings shared with MMW are fascinating.

For example, the report summary notes that more than a quarter (28%) of all TV viewing is now done via digital streaming.
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Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

Strata Survey Video Confidence Growing; 43 Percent Increase from Previous Quarter“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.”

That news comes from a first quarter survey by Strata, a major software firm for media buying and selling.

Interestingly, the number of agencies still unsure about online video ROI declined by 25 percent within the same time period, according to the survey.

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Apple Focusing on Retail Growth, iPhone Sales in India

Apple Focusing on Retail Growth, iPhone Sales in IndiaThink China is the only global market with which Apple is obsessed? Think again.

Apple is focused heavily on India today. And that focus is growing more intense over time.

“Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from a reinvigorated Samsung,” The Times of India reported Monday.
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