Archive | Predictions

Iran May Be Mobile’s Newest Emerging Market

Iran May Be Mobile's Newest Emerging MarketLast week, as global headlines detailed, six nations, including the United States, reached a monumental though highly criticized deal with Iran in hopes of curtailing the nation’s nuclear aims.

But the deal in question is a highly complex and nuanced one, and certainly an agreement that has implications well beyond the realm of nuclear weaponry.

As economic sanctions are lifted, so too are barriers to access with regard to cutting edge consumer technologies like smartphones and tablets.
Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’

Report 40 Percent of TV Viewers Are 'Digital Enthusiasts'A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

All told, the findings shared with MMW are fascinating.

For example, the report summary notes that more than a quarter (28%) of all TV viewing is now done via digital streaming.
Continue Reading

Posted in Announcements, News, Platforms, Predictions, TechnologyComments Off on Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’

Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

Strata Survey Video Confidence Growing; 43 Percent Increase from Previous Quarter“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.”

That news comes from a first quarter survey by Strata, a major software firm for media buying and selling.

Interestingly, the number of agencies still unsure about online video ROI declined by 25 percent within the same time period, according to the survey.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones, TechnologyComments Off on Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

Apple Focusing on Retail Growth, iPhone Sales in India

Apple Focusing on Retail Growth, iPhone Sales in IndiaThink China is the only global market with which Apple is obsessed? Think again.

Apple is focused heavily on India today. And that focus is growing more intense over time.

“Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from a reinvigorated Samsung,” The Times of India reported Monday.
Continue Reading

Posted in iOS, iPhone, Platforms, PredictionsComments Off on Apple Focusing on Retail Growth, iPhone Sales in India

BlackBerry Touting Partnership with T-Mobile

BlackBerry Touting Partnership with T-MobileIt didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development.

BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57 million individual and business customers.

This new partnership begins by bringing together the productivity and security of the BlackBerry Classic and T-Mobile’s industry-rattling Un-carrier for Business initiative.

Continue Reading

Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Predictions, SmartphonesComments Off on BlackBerry Touting Partnership with T-Mobile

He Sees You When You’re Sleeping, He Knows When You’re Awake: It’s Not Santa, It’s an Advertiser

He Sees You When You're Sleeping He Knows When You're Awake It's Not Santa, It's an AdvertiserThe new wearables — including the soon to be mass released Apple Watch — could cause a veritable revolution. The revolution in advertising is a given. Advertisers are already working on ways to commandeer the smartwatch screen.

But there could be a revolution staged by consumers, if things don’t go well. Because when people sing “He sees you when you’re sleeping, he knows when you’re awake” next holiday, you’ll have to ask whether they’re talking about Nike or Coca-Cola or Santa Claus.

Continue Reading

Posted in iOS, Mobile Devices, News, Platforms, Predictions, TechnologyComments Off on He Sees You When You’re Sleeping, He Knows When You’re Awake: It’s Not Santa, It’s an Advertiser

Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’

Forrester Projections Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’It’s enough to make one wonder how any brick-and-mortar stores are surviving.

What’s happening with online retail sales in the U.S.?

Forrester Research recently dove into a pool of statistics to produce some interesting findings.

Continue Reading

Posted in Announcements, Mobile Commerce, News, Platforms, PredictionsComments Off on Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’

Advert