In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.
Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Heads up on a great story by Lindsay Gellman in the Wall Street Journal this week.
Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms.
“Schools with far-flung students are turning to avatar-based technology to provide an immersive level of connectivity that goes beyond that of the traditional online forum,” notes Gellman. “Stanford University’s Graduate School of Business in May launched an online certificate program that features customizable avatars for students who attend classes in a virtual space resembling the GSB campus.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Marketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.
New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.
Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
This news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud.
“Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
What the Oracle Marketing Cloud offers are data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
RevMob, a mobile ad platform for global publishers, developers and advertisers, announced this week that it now reaches 900-plus million unique users each month, making it one of the largest mobile ad networks in the world.
According to an in-depth report from Mobile Advertising Watch, the company has also surpassed 23,000 clients.
The original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots, best-in-class technology and dedication to customer support for its exceptional growth and performance milestones.
Posted in Announcements, Mobile Advertising, News, Platforms
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).
PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.
“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms
The following is a guest contributed post to MMW from Janelle McCarthy of Raster.
The internet of things (IoT) is the network of devices that are becoming connected to each other as well as to people and it’s pushing its way to the foreground of technology, but sometimes in a questionable way. Many IoT devices that have been created in the beginning have been pretty neat, but not really necessary. Tons of these gadgets are cool and interesting but don’t have a meaningful purpose and don’t necessarily make our lives any easier.
Posted in Announcements, Developer, News, Opinion, Technology