Cyber Monday may now be behind us, but we have enough data to sift through and learn from to keep us busy until next year’s Cyber Monday.
Adobe has just released and shared with MMW its 2015 online shopping data for Cyber Monday 2015.
A record $2.98 billion (12 percent more than in 2014) will be spent online by the end of the day, marking the largest online sales day in history, the report summary reads.
Posted in Announcements, News, Platforms, Technology
Earlier this month, our sister site mGamingWatch picked up on a report from Lauren Clark of Cronkite News, who shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.
“The same attractions that once lured generations into gaming no longer work for this younger crowd,” Clark writes. “Slot machines, even casinos as a whole, aren’t enticing enough for the 18- to 34-year-old age group known as millennials.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology
We may be entering the smartphone era in a big, big way.
A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key digital markets will have a smartphone by the end of 2018. In the meantime, Internet user growth is slowing down.
The New Media Forecasts report from ZenithOptimedia shows that in the 47 leading countries, smartphone penetration rose from 41.6 percent in 2013 to 49.5 percent in 2014. Data suggests it will reach 55.7 percent this year.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the holidays just around the corner, we are all looking for ways to save us time, and more importantly, money when it comes to finding the perfect gifts. Fortunately, with all of the great advances in mobile technology, we are no longer required to wait in those excruciatingly long lines on Black Friday in order to find a good deal. From organization, budgeting, coupons, price comparison and more, here are seven great apps to help you become a savvy shopper this holiday season:
Posted in Announcements, Mobile Apps, Mobile Commerce, News
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile.
Jumping out in the report from the BlackBerry owned company is that more organizations than ever are now building custom secure apps.
Among Good (Powered by BlackBerry) customers who are building custom apps, the average organization has developed 3.74 custom apps to help mobilize key business processes.
Posted in Announcements, BlackBerry, Mobile Apps, Mobile Devices, News, Platforms, Technology
According to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver a smartwatch that is more responsive and less intrusive.”
HP Inc., it seems, is expanding its “Engineered by HP” program through a collaboration with Titan.
For HP, the goal, we’re told, “to infuse technology seamlessly into the way consumers live.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day go mainstream. Now, as we rapidly approach the year’s end, it looks like VR already has gone mainstream. And the VR pioneers with first-to-market technologies, solutions, and content offerings are reaping the benefits of having picked up the slack for VR laggards and holdouts who simply didn’t believe that enough consumers are ready to embrace virtual reality.
On Monday, CNBC confirmed that Samsung’s $99 Gear VR headset blazed its way to sold-out status at Amazon.com and BestBuy.com barely 48 hours after launch. It’s a stunning success, but one that the digital content crew at The New York Times has already experienced first-hand. Their publication’s VR app, we’re told, was downloaded “more times in its first four days than any Times app before,” says Kate Kaye of AdAge.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology