Early reports suggest that Apple’s new streaming music service has already attracted some 10 million subscribers.
Although that’s a big base of early sign-ups, we have to remember the service is being offered for free during this introductory period.
Nonetheless, the strong early growth must please the Cupertino, California-based tech behemoth.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Getting a Charge Out of Airports: Monster Media and Clear Channel Debut Interactive Kiosks in Chicago, Atlanta, Dallas
It’s going to get more convenient to be a connected consumer who happens to be at an airport.
Monster Media has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports to roll out a nationwide network of interactive charging stations.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
Yahoo has something big to announce. And that announcement could come as early as today.
Sources quoted by Re/Code note that Yahoo may lift the veil on a new mobile app this week at a New York-based event.
“While it’s not clear what that product might be, sources said it was mobile in focus,” Re/code says in a particularly short report. “That could mean a redo of its Tumblr or Flickr app, perhaps in the manner that Google’s YouTube just unveiled at VidCon with new tools for video editing.”
Posted in Announcements, News, Platforms
According to the findings of freshly published research from ADARA, three in four business travelers do more than half of their shopping online and are three-and-a-half times as likely to have spent over $1,000 online in the past six months, compared to non-travelers.
The study by ADARA demonstrates that “business traveler preferences for high value items including consumer electronics, personal insurance and electric or hybrid vehicles.”
Business travelers are frequently on the move and as a result, they are much more reliant on connected devices and engaging with online content than the average population. More than eight in 10 business travelers rely on their smartphone (85%) and tablet (89%) to complete purchase activity, and the time spent online on mobile devices is 40 percent higher than the general population.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to accessing this audience through mobile apps.
A new report on consumer mobility by Bank of America and highlighted by Flurry reveals some staggering stats in this regard.
On a global scale, from Q2 2014 to Q2 2015, “the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that global smartphone shipments were strong once again last quarter.
With vendors shipping 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15), that represents an 11.6% bounce from the 302.1 million units shipped in 2Q14.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” says Anthony Scarsella, Research Manager with IDC’s Mobile Phone team.
Posted in Announcements, iPhone, News, Platforms, Smartphones, Technology
IBM is confirming its acquisition of a startup called Compose, a privately held company that provides MongoDB, Redis, Elasticsearch, PostgreSQL, and other database as a service (DBaaS) offerings targeted at web and mobile app developers.
According to the tech giant’s statement to the press, the acquisition furthers IBM’s “commitment to accelerating developer productivity and innovation” around open source and cloud data services.
As of this writing, no financial details related to the acquisition have been released. Nonetheless, all signs point to a smart investment by IBM. As the company explains, the cloud database arena is projected to be worth $14 billion by 2019, and open source databases like MongoDB are a significant part —and rapidly growing portion —of this sector.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology