adMarketplace, an independent search advertising marketplace, is hyping its new strategic agreement with Microsoft to serve Bing Ads across adMarketplace’s network of digital search properties.
The relationship, we’re told, connects Bing advertisers to adMarketplace publishers, showing keyword-targeted advertisements to millions of users when they express intent outside of search engines.
“We are committed to connecting our advertisers to potential customers wherever they express intent,” said Steve Sirich, general manager of marketing for Bing Ads. “adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
The team at CDW Healthcare recently published their list of the Top 50 Health IT Blogs of 2015. And we are elated and humbled to say that our sister site mHealthWatch was once again recognized this year.
“This year we decided to do things a little differently and opened up the list to your nominations,” CDW posted to its Community page. “You’ll see among the list some old favorites, some new additions, a mix of media and vendor blogs, and many independents … and perhaps one of your own nominated blogs! So as National Health IT Week gets into full gear, and in honor of all the people sharing their knowledge and enthusiasm for health IT, we give you the 2015 epic list of health IT blogs.”
Posted in Announcements, mHealth, News, Platforms
On Tuesday, AppTech Corp. announced it has signed a definitive agreement to acquire FlowPay, a cloud-based mobile payment platform designed specifically for the tax exempt non-profit market.
The terms of the agreement were not disclosed (but they will be in the company’s next quarterly filing and registration statement).
FlowPay has built a real-time mobile gifting service, with the next generation of text-messaging software integrating web embedded content, digital media, and secured text-messaging. The system provides real-time data analytics along with a suite of business applications including mobile payment.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology
The mobile gaming industry continues to be one of the top performing sectors of both the mobile apps and gaming industries.
That’s according to a new report from Tapinator.
Already a $25 Billion industry itself, a few industry analysts predict it to surpass console revenue in 2015 and boom to reach $40 Billion by 2018.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms
Visa and Chevron U.S.A. have just announced they will launch a mobile payments program at more than 20 Chevron-branded stations, accepting any NFC payment service.
The program, launching later this fall at select Chevron stations in San Francisco and Silicon Valley, will offer consumers “a simple and more secure way to pay at the pump with a range of mobile payment services.”
Already, an estimated 80 percent of Chevron customers in the U.S. pay for gas at the pump using a credit or debit card.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Technology
According to a recent exclusive from our sister site mGamingWatch, PalaCasino.com — an online and real-money gaming provider in the New Jersey market — shared details of its latest efforts.
The big news? A bigger push into mobile for Pala Casino.
The organization has just announced the launch of its first mobile app offering access to popular casino games via smartphones and tablets.
Posted in Announcements, Casino Mobile Apps, News, Platforms, Technology
Despite not getting much attention for the announcement, last month the Mobile Marketing Association (MMA) announced the availability of two outstanding new resources to help brands and publishers measure and demonstrate the impact of mobile advertising.
“The Programmatic Navigator is an interactive tool that provides greater transparency on targeting techniques as they relate to specific mobile KPIs,” said the MMA in its announcement . “The “Mobile Native Advertising – It’s Fit and Effective” overview is the latest in a series of published insights from MMA’s Mobile Native Advertising Committee. The programs serve the industry’s growing need for practical tools to assist planning in the cross-channel environment.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Smartphones, Technology