Social sharing buttons may be “falling to the wayside,” it now appears.
“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology
Amazon may soon bid a bittersweet farewell to its smartphone business — an enterprise born of a competitive desire to compete with the likes of iPhone that would ultimately fall drastically short of Amazon’s expectations.
While Amazon remains insanely successful in an array of other business ventures, the ecommerce king may be considering a departure from all things Fire phone in the near future.
‘Amazon.com Inc. flamed out with critics and consumers last year in its first attempt at a smartphone,” the WSJ reports. “Now, rather than forge ahead, as it has with other projects, such as its Kindle tablets, the online retailer is retrenching.”
Posted in Announcements, Mobile Devices, News, Platforms, Rumors, Smartphones
It’s a wild, wild world out there and one place that’s feeling it is personal computers.
Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker.
“The latest forecast has growth declining through 2016 –which will make five years of declining shipments,” reports IDC. “Growth should resume in 2017, led by the commercial market, while consumer volume continues a small decline through the end of the forecast in 2019.”
Posted in News, Platforms, Predictions, Technology
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.
That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing leaders.
“This whopping 160 percent increase reflects a growing reliance on mobile to interact with customers where they look for information and make purchases,” reports CMO. “On top of it, companies hope to reach customers closer to the time of purchase in order to make them aware of offerings, deals, and additional information that may help close more sales.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
It appears that small and medium sized businesses (SMBs ) want a better explanation of value, as well as a consistent cross-channel experience from tech suppliers.
While it’s still a nascent market, vendors looking to push SMBs to take the next step in technology must take their wants and needs into consideration when reaching out, according to recent research.
In fact, June, 2015 polling by SMB Group showed that “figuring out how different technology solutions could help their businesses was the leading tech challenge cited by U.S. small businesses.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Silicon Labs, a leading provider of wireless connectivity solutions for the Internet of Things (IoT), today introduced a fully integrated, pre-certified Bluetooth Smart module solution providing developers a faster path to low-power wireless connectivity for the IoT.
The new BGM111 module is slated as the first in a growing family of advanced Blue Gecko modules from Silicon Labs.
“The BGM111 Blue Gecko module simplifies Bluetooth Smart design and accelerates time to market for a wide array of applications including smart phone accessories, beacons, connected home devices, health and fitness trackers, personal medical devices, automotive diagnostics, industrial sensors, and point of sale terminals,” according to a company press release.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
The team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.
“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimized, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”
To see why the mobile experience matters, take a good look at the infographic below.
Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Platforms, Technology