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Worldwide Wearables Market Saw Triple-Digit Growth Last Quarter

Worldwide Wearables Market Saw Triple-Digit Growth Last QuarterThe world of wearables is a vastly expanding ecosystem. That’s according to a new IDC report.

And Apple is helping to drive that growth in a very tangible way.

In its first appearance in the wearables market, Apple finds itself within striking distance of the established market leader, Fitbit.
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From Google+, Hangouts & WiFi — Google Revamps its Social Experience

From Google, Hangouts & WiFi — Google Revamps its Social ExperienceThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

It was June 2011 when Google unveiled its latest product — a new social endeavor designed to compete with the likes of Facebook and Twitter, better known as Google+. From that point forward the search engine giant catapulted itself into the social media realm and Google+ had all the buzz.

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Windows 10 Now Up and Running on 75 million Devices, According to Microsoft

Windows 10 Now Up and Running on 75 million Devices, According to MicrosoftIt hasn’t been a whole month yet, but Windows 10 adoption is continuing at a strong pace, according to Microsoft.

“Within the first 24 hours of Windows 10’s release on July 29, Microsoft said its newest OS was installed on 14 million devices,” according to CNET. “Two weeks after Windows 10’s launch, 12.6 percent of all unique visitors to ZDNet (roughly one out of every eight, including mobile devices) were using Windows 10.”

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Any Big Surprises Planned for Next Week’s Apple Announcement? Probably Not

Any Big Surprises Planned in Next Week's Apple Announcement Probably NotIf you’re looking to have your socks blown off in next week’s Apple announcement, you may be extremely disappointed.

As far as we can tell, the rumor mill has already figured out what to expect.

On September 9th, Apple will likely raise the curtain on iPhone 6s, watch OS 2, OS X 10.11 El Capitan, and — if there are any big “surprises” in store — possibly a new Apple TV.

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Amazon Goes Underground: Launches Store Offering ’Really Free’ Android Apps

Amazon Goes Underground Launches Store Offering ’Really Free’ Android AppsCould it be true? Amazon has is digging deep with its launch of a new app store called “Amazon Underground.”

Amazon’s pledge is to provide Android consumers with a compendium of top apps that are 100% certifiably free – with no hidden in-app purchases required.

A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.”

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iSIGN Media, AllOver Media Announce Partnership

iSIGN Media, AllOver Media Announce PartnershipToronto-based iSIGN Media Solutions Inc. informed MMW ahead of the weekend that the company has just signed a contract with ALLOver Media, LCC to be the “exclusive third-party advertising reseller” for iSIGN’s National Mobile Network (NMN).

According to details shared in a news release, AOM has grown to 135 employees and 1,700 clients in the USA and Canada, making it the largest alternative out-of-home platform in North America.

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Appnext Announces Native Video Ad Solution

Appnext Announces Native Video Ad SolutionLast Thursday, Appnext, an app monetization and distribution platform, announced its native video ad solution that allows app publishers to integrate and distribute app trailers using a Cost-Per-Install (CPI) based model which produces engaged users and results in higher retention rates.

According to details shared with MMW, the video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. This new solution streams app trailers for game and utility apps in various lifestyle verticals (news, dining, health, gaming, etc.).

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