AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable.
These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.
“I would look at this as an advancement in PSA campaigns,” said Jason Bier, chief privacy officer at Conversant, who helped spearhead the Federation for Internet Alerts initiative in 2013.
Posted in Announcements, News, Platforms, Smartphones, Technology
There are about 600 websites that still illegally stream TV shows and movies online.
It’s a lucrative venue. A recent study by Digital Citizens Alliance (DCA) and MediaLink discovered that they took in $209 million in revenue in 2014 from ads adjacent to stolen digital content.
The study, “Good Money Still Going Bad,” notes that this is less than the $227 million from the 2013 study, but DCA attributed that to the fact that about four in 10 of those sites have been shut down or “shrunk” in the last year. Because of that, revenues for the two years is actually comparable.
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Technology
Starcom MediaVest Group (SMG) recently announced their partnership with well-respected social content provider Storyful. This partnership will allow SMG’s clients access to Storyful’s up-to-date social content.
Storyful’s network and services include everything from user-generated content and videos, social media dashboards, real-time social media feeds and analytics that can be accessed across multiple platforms.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
They’re the lifeblood of the mobile ecosystem. In fact, without the steady stream of creations from the world’s hardest-working mobile app developers, it’s difficult to fathom how leading mobile platforms like iOS and Android would have been able to richly thrive as they have in recent years.
Unfortunately, most publishers have never been appropriately rewarded for their often ingenious creations. But that reality may finally be changing.
Posted in Announcements, Developer, Infographics, Mobile Advertising, News, Platforms
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a primary means of marketing—in this case the literary world.
While authors used to have to pound the pavement and attend nationwide, and even global book signings, as well as send their books to well-respected literary professionals to obtain reviews, the role that social media is playing in both reviews and marketing as a whole has changed the playing field altogether.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Technology
Google and Twitter recently made an announcement that real-time trending tweets will now show up in Google search engine results. To begin with, tweets will start showing up in the Google app and on the mobile web and soon on desktop and laptop results as well.
Whether this change will improve Twitter’s page ranks is not clear, but this major change is likely to turn Twitter into an even more powerful lead generator, MediaPost reports.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
SMS Technology Helping to Improve Patient Care and Retention
Currently, no-shows for scheduled medical care cost the healthcare industry over $150 billion each year. On top of that, there are always areas of opportunity when it comes to ongoing patient and physician communication. That’s where the latest offering in the healthcare space comes into play.
2015 mHealth Summit Theme Will Be ‘Anytime, Anywhere: Engaging Providers and Patients’
This year’s mHealth Summit theme has been announced as “Anytime, Anywhere: Engaging Providers and Patients.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology