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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
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B-Schools Get an A for Virtual Reality Experiments

B-Schools Get an A for Virtual Reality ExperimentsHeads up on a great story by Lindsay Gellman in the Wall Street Journal this week.

Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms.

“Schools with far-flung students are turning to avatar-based technology to provide an immersive level of connectivity that goes beyond that of the traditional online forum,” notes Gellman. “Stanford University’s Graduate School of Business in May launched an online certificate program that features customizable avatars for students who attend classes in a virtual space resembling the GSB campus.”

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Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

Real-Time Marketing ROI Increases, But More Marketers Need to Master the ArtMarketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.

Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.

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Admedo Launches App for Programmatic on Oracle Marketing AppCloud

Admedo Launches App for Programmatic on Oracle Marketing AppCloudThis news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud.

“Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”

What the Oracle Marketing Cloud offers are data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.

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Is Your Wrist Ready for Advertising?

Is Your Wrist Ready for AdvertisingIs your wrist ready for advertising? The team at PubNative certainly thinks so.

This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.

With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.

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Posted in iOS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Ad Platform Touts Epic Growth

Ad Platform Touts Epic GrowthRevMob, a mobile ad platform for global publishers, developers and advertisers, announced this week that it now reaches 900-plus million unique users each month, making it one of the largest mobile ad networks in the world.

According to an in-depth report from Mobile Advertising Watch, the company has also surpassed 23,000 clients.

The original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots, best-in-class technology and dedication to customer support for its exceptional growth and performance milestones.

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PayPal Backs Down on User Requirement to Agree to SMS Messages

PayPal Backs Down on User Requirement to Agree to SMS MessagesIf you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.

“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms0 Comments

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