There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites.
That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the “U.S. digital display ad expenditure will reach $37.36 billion, (with) Facebook and Twitter together accounting for 33.7 percent of the market, up from 30.2 percent this year.”
“In 2015, Facebook’s U.S. digital display ad revenues will reach $6.82 billion, just over one-quarter of the total market, and Twitter will take 5.0 percent share, increasing its digital display ad revenues to $1.34 billion,” according to eMarketer. “By 2017, Facebook’s portion will continue to creep upward, reaching 26.9 percent, and Twitter will take 6.8 percent.”
Posted in Announcements, Mobile Advertising, MobileMinute Video Series, News, Platforms, Technology
Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes.
For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes. While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to poorly executed campaigns that actually detract from the benefits QR codes are supposed to provide.
Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, MobileMinute Video Series, QR Codes, Smartphones, Video
Today we bring you the third installment of 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile health, also known as “mHealth.”
mHealth has become quite the buzzword recently, but many people still see it as an ambiguous concept that can span everything from doctors checking in on patients via their smartphones to advanced telemedicine and even robotic surgery solutions.
Posted in mHealth, Mobile Devices, Mobile Networks, MobileMinute Video Series, Smartphones, Tablet Devices, Video
Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy.
There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s no right or wrong answer to this debate. Brands struggle with these decisions everyday and it comes down to what works best for each individual organization.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile News, MobileMinute Video Series, Smartphones, Video
3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at offering quick and straight-to-the-point updates on the latest trends, tips, tricks and tactics in mobile marketing and mobile engagement.
Each video is led by 3Seventy VP of Sales, Andy Kennedy, who has a long history as a sales and marketing strategist — particularly in the mobile space. The video series grew from a need for a new kind of mobile marketing resource — one that differed from the endless stream of re-hashed and less-than-stellar whitepapers and other content we see everyday.
Posted in Best Practices, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Websites, MobileMinute Video Series, Mobilize, Resources