If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication?
Maybe not, suggests new information.
“Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers would communicate with brands when they weren’t sitting in front of a computer.”
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Technology
Mobile advertising is an effective way for companies to reach consumers. But linking a mobile ad to an in-store purchase is important? That’s golden.
A recent survey confirmed that mobile coupons work.
According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Shopping, News, Technology
CloudCommerce, a global provider of cloud-driven e-commerce and mobile commerce solutions, is ready for the busy holiday shopping season to come.
The company has just announced the holiday preparedness plans of its Indaba Group subsidiary.
To meet the increased holiday demand, Indaba Group will provide its online merchant customers with “enhanced hosting, logistics, mobile, marketing and other critical online services.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Shopping, Technology
Visa and Chevron U.S.A. have just announced they will launch a mobile payments program at more than 20 Chevron-branded stations, accepting any NFC payment service.
The program, launching later this fall at select Chevron stations in San Francisco and Silicon Valley, will offer consumers “a simple and more secure way to pay at the pump with a range of mobile payment services.”
Already, an estimated 80 percent of Chevron customers in the U.S. pay for gas at the pump using a credit or debit card.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Technology
InMobi, one of the world’s most powerful mobile advertising platforms, has announced a partnership with Stripe.
InMobi will utilize Stripe’s Relay product in tandem with InMobi’s e-commerce advertising “to enable advertisers to very quickly offer product purchase ad campaigns with little setup or expensive integration.”
“While Stripe already handles payment information for Miip, InMobi’s mobile discovery and advertising platform, Relay — which Stripe announced for the first time at a recent event — is designed to work with product and order data,” a statement to the media explains. “Relay connects directly with retailers’ existing inventory and order management back-ends, making it easy to manage stock across many sales channels.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
A new research report reveals the explosive growth in calls generated from mobile advertising and why marketers, without call attribution, could be missing out on 49 percent of mobile conversions.
DialogTech, a market leader in call analytics and automation for businesses and agencies, wrote the report — titled “The 49% ROI Mistake Marketers Don’t Know They’re Making” — which contends lack of call attribution leads to inaccurate ROI data, as well as an inability to optimize marketing spend.
“With marketing budgets increasingly tied to quantifiable results, the failure to measure all conversions jeopardizes future budgets,” warns DialogTech.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Shopping, News