Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
A new research report reveals the explosive growth in calls generated from mobile advertising and why marketers, without call attribution, could be missing out on 49 percent of mobile conversions.
DialogTech, a market leader in call analytics and automation for businesses and agencies, wrote the report — titled “The 49% ROI Mistake Marketers Don’t Know They’re Making” — which contends lack of call attribution leads to inaccurate ROI data, as well as an inability to optimize marketing spend.
“With marketing budgets increasingly tied to quantifiable results, the failure to measure all conversions jeopardizes future budgets,” warns DialogTech.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Shopping, News
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly.
Really? Looks like it.
Research is suggesting that the digital age has “reshaped how mothers research and purchase products more so than general population.”
According to March, 2015 analysis by Experian Marketing Services, its poll of online Moms indicates that about seven in 10 said the internet had changed the way they got information about products and services. Furthermore, 55.1 percent said it had reshaped how they shopped.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
Every year at SXSW, mobile payments technology captures a little more of the spotlight. With most of that spotlight deserving directed toward PayPal, we were eager to find out what PayPal’s primary message and objectives are at the festival this year.
Fortunately, the team at PayPal was immensely accommodating and welcomed MMW into their PayPal Social Media Lounge at SXSW for an in-depth one-on-one with Pablo Rodriguez, Head of Global Consumer Initiatives at PayPal.
With new innovations entering the mobile payments arena so frequently, Rodriguez tells us how PayPal continues to stay ahead of the pack, particularly with regard to making mobile payments ultra-convenient and secure.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
This week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.
The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.
Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Ace Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers.
Specifically, Ace used monthly mobile content that combined coupons and product promotions with shopper-support content like how-to videos and money-saving household tips.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
The following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.
As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.
As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.
Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, Technology