Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
This is a problem the folks at Square may want to discuss over a cup of coffee.
Starbucks, we have learned, will no longer accept Square’s mobile payments, a move that has stunned many in the electronic payments world while satisfying countless consumers who say the mobile payment tech never work as well as it should have.
As Business Insider first reported, Square is “retiring” its Wallet app. “It’s now rolling a key feature of Wallet—one that let users check into a store and pay by announcing their name to a cashier—into its newer Square Order app. The new feature is called Tabs, but it works similarly to Wallet,” the report reads, noting that Starbucks isn’t coming along for the new journey.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Payments, Mobile Retail, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
If you thought the most common payment card in the world was Visa or MasterCard you’d be quite wrong. It’s the UnionPay card from China and, even after just a short 12 years, it already accounts for nearly 40% of the cards being used worldwide.
Go ahead. Wrap your head around that fact for a minute.
When you compare that to Visa at 24% and MasterCard at 18%, both pale in comparison, and you quickly realize exactly why Apple wants to be their partner in any way they can.
Posted in iOS, Mobile Commerce, Mobile Payments, Mobile Retail, Mobile Shopping, Technology
The increasingly savvy mobile marketing and digital advertising gurus at Target believe they have put the retail giant on pace to have a monster holiday shopping season.
At least one thing is for sure. 2014 will be better than 2013 for Target. How could it not?
Last year, Target had some serious trouble with the holiday shopping season, including a massive post-Thanksgiving security breach that affected thousands of credit card numbers. A new ecommerce website, launched at the beginning of the shopping season did nothing to help declining sales. In order to not repeat last year’s blunders, Target has come up with a progressive, targeted plan to make sure that they take advantage of the year’s biggest shopping season—and they should. Like most retailers, Target makes at least 20% (more like 40%) of their total year’s profits during the holidays.
Posted in Marketing Strategy, Mobile Devices, Mobile Networks, Mobile Retail, Mobile Security, Mobile Shopping, Platforms, Smartphones, Technology
AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.
According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, News, Platforms
eCommerce is undoubtedly a driving force in the world of retail and business, and many believe that mCommerce will slowly but surely capture a larger portion of all online shopping, but retailers are still searching for the best way to encourage mobile commerce.
Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This could be anything from pre-ordering morning coffee or lunch, buying through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.
While 23% is not bad, it is still fairly low, leaving retailers looking for more ways to encourage mobile shopping. Consequently, many are turning to SMS to get the job done.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, SMS / Text, Technology