Our sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by Promotion World.
According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.
“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.
Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, Technology
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here.
Why? That reality can be attributed to Swrve’s Predictive Marketing for Games.
Available now, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out behavioral profiles and anticipates players’ action or inaction.
An initial campaign run by a mobile game publisher reduced churn by 11 percent, increased number of sessions by 18 percent and increased revenue by 50 percent for a targeted segment of players.
Posted in Announcements, Mobile Analytics, Mobile Gaming, News, Platforms, Technology
It’s game over for one executive at Electronic Arts.
According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.
Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms
If you haven’t heard much about RockYou yet, you probably will be hearing more soon.
Part operator of social games, part advertising network, RockYou doesn’t sit still. Now it has announced its acquisition of mobile ad network PlayHaven from former parent company Science.
“The acquisition of PlayHaven, which has bounced around a bit, shows how RockYou is accelerating its push into mobile gaming and transforming itself into a new kind of business, as much about advertising and media as it is about gaming,” notes Venture Beat Magazine (VBM).
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Gaming
The name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).
GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.
This market defining conference features over 400 lectures, panels, tutorials, and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts. In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Gaming, News, Platforms, Technology
Despite concerns that interest in mobile gaming would die out after the novelty wore off, it seems the mobile gaming is only becoming more popular — and profitable.
This next year, it is expected that interest in mobile gaming is actually going to surpass console gaming, which would make it the biggest sector of the entire gaming market.
A recent study by Newzoo went so far as to indicate that mobile gaming revenues will shoot up by 42% over the next year, with almost $41 billion in revenues by 2017.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Predictions, Smartphones, Tablet Devices
When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.
In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.
Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology