The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the variety of online music streaming services that are available today, it is inevitable that some companies will eventually see their demise — which is unfortunately the case for our favorite personal streaming jukebox, Rdio.
Posted in Marketing Strategy, Mergers And Acquisitions, Opinion, Technology
This week, Activision Blizzard, Inc. and King Digital Entertainment plc announced the signing of a definitive agreement under which ABS Partners C.V. — a wholly owned subsidiary of Activision Blizzard — will acquire all of the outstanding shares of King.
The deal, we’re told, is worth $5.9 billion.
As of this writing, it is expected that the acquisition will be completed by Spring 2016.
Posted in Mergers And Acquisitions, Mobile Partners
Endurance International Group Holdings, Inc. has just announced it is acquiring Constant Contact, Inc. The transaction has been approved by the boards of directors of both firms.
According to the companies, the benefits of the proposed merger include expansion of Endurance’s position as a leader in the small business marketing space from web presence to online marketing services.
In addition, the “extension of the company’s product portfolio of solutions and integrated products for its millions of subscribers through the addition of Constant Contact’s suite of online marketing tools such as email marketing, events management, social media integration, and contact management systems” will be valuable, reads a news release issued Monday.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology
Dell Inc. and EMC Corporation have just announced a huge deal that engenders the single biggest tech merger in history.
The acquisition is said to be worth a reported $67 billion.
“Under the terms of the agreement, EMC shareholders will receive $24.05 per share in cash in addition to tracking stock linked to a portion of EMC’s economic interest in the VMware business,” a provided statement to the media reads.
Posted in Mergers And Acquisitions, Technology
Without making waves, Apple Is confirming that it has, indeed, acquired a startup called Perceptio.
The new resources and talent should help Apple give companies the ability to run advanced artificial intelligence systems on iPhones and iPads, for example, without requiring them to share massive sums of user data.
Apple confirmed the acquisition to Bloomberg but would not reveal terms of the deal.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Rumors, Technology
It’s a big deal, folks.
comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater insight to advertisers about the type of content that consumers are watching and what types of ads are reaching them (and on which platforms).
Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of comScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Rentrak stockholders would receive $47.69 per share, a 9.9% premium, based on Tuesday’s closing prices. ComScore currently has a market capitalization of $1.7 billion.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Marketing, Technology
Flashtalking, a leading global independent ad server, will soon acquire Device9, a mobile device recognition technology provider that gives advertisers visibility into areas that third party cookies can’t touch.
“The deal allows Flashtalking to deliver on the promise of meaningful post-cookie alternatives for data driven marketers by closing the tracking gap within mobile and desktop,” a release shared with MMW reads.
The Hamburg, Germany headquartered Device9, co-founded by Detlef Lorenz, built a digital device recognition solution independent of cookies.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising