The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the variety of online music streaming services that are available today, it is inevitable that some companies will eventually see their demise — which is unfortunately the case for our favorite personal streaming jukebox, Rdio.
Posted in Marketing Strategy, Mergers And Acquisitions, Opinion, Technology
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
“New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads.
New data released today from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.
Posted in Mobile Devices, Mobile Gaming, News, Platforms, Technology
If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication?
Maybe not, suggests new information.
“Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers would communicate with brands when they weren’t sitting in front of a computer.”
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Technology
Mobile advertising is an effective way for companies to reach consumers. But linking a mobile ad to an in-store purchase is important? That’s golden.
A recent survey confirmed that mobile coupons work.
According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Shopping, News, Technology
Retailers may know they need a strong social media presence, but minding the store too often gets in the way of minding messages on sites like Facebook and Twitter.
In fact, the Sprout Social Index recently found that 5 in 6 messages sent retailers via such channels go unanswered.
Posted in Mobile Social, Technology
CloudCommerce, a global provider of cloud-driven e-commerce and mobile commerce solutions, is ready for the busy holiday shopping season to come.
The company has just announced the holiday preparedness plans of its Indaba Group subsidiary.
To meet the increased holiday demand, Indaba Group will provide its online merchant customers with “enhanced hosting, logistics, mobile, marketing and other critical online services.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Shopping, Technology
This week, Activision Blizzard, Inc. and King Digital Entertainment plc announced the signing of a definitive agreement under which ABS Partners C.V. — a wholly owned subsidiary of Activision Blizzard — will acquire all of the outstanding shares of King.
The deal, we’re told, is worth $5.9 billion.
As of this writing, it is expected that the acquisition will be completed by Spring 2016.
Posted in Mergers And Acquisitions, Mobile Partners