Visa and Chevron U.S.A. have just announced they will launch a mobile payments program at more than 20 Chevron-branded stations, accepting any NFC payment service.
The program, launching later this fall at select Chevron stations in San Francisco and Silicon Valley, will offer consumers “a simple and more secure way to pay at the pump with a range of mobile payment services.”
Already, an estimated 80 percent of Chevron customers in the U.S. pay for gas at the pump using a credit or debit card.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Technology
Without making waves, Apple Is confirming that it has, indeed, acquired a startup called Perceptio.
The new resources and talent should help Apple give companies the ability to run advanced artificial intelligence systems on iPhones and iPads, for example, without requiring them to share massive sums of user data.
Apple confirmed the acquisition to Bloomberg but would not reveal terms of the deal.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Rumors, Technology
Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
Posted in Announcements, Mobile Devices, Mobile Social, News
It’s a big deal, folks.
comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater insight to advertisers about the type of content that consumers are watching and what types of ads are reaching them (and on which platforms).
Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of comScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Rentrak stockholders would receive $47.69 per share, a 9.9% premium, based on Tuesday’s closing prices. ComScore currently has a market capitalization of $1.7 billion.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Marketing, Technology
Flashtalking, a leading global independent ad server, will soon acquire Device9, a mobile device recognition technology provider that gives advertisers visibility into areas that third party cookies can’t touch.
“The deal allows Flashtalking to deliver on the promise of meaningful post-cookie alternatives for data driven marketers by closing the tracking gap within mobile and desktop,” a release shared with MMW reads.
The Hamburg, Germany headquartered Device9, co-founded by Detlef Lorenz, built a digital device recognition solution independent of cookies.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format.
Now new research suggests that viewing such ads improves a variety of metrics, from recall to intent to purchase.
“In a study conducted by Opera Mediaworks and comScore, a group of U.S. mobile users was shown a mobile native video ad — the kind of ad created specifically for a mobile feed environment,” reports eMarketer. “When compared to a control group that hadn’t seen the ad, the mobile users who watched a mobile native video ad were 5 percentage points more likely to want to buy the product.”
Posted in Mobile Devices, Platforms, Technology, Video
Expectations have been high for the success of social media as an advertising medium — but maybe not high enough.
Though social media CEOs have always been bullish on their prospects, global social network ad spending is accelerating even faster than expected, according to new data from eMarketer.
And guess what? Facebook is expected to drive growth and capture nearly 65 percent of social network ad revenues in 2015. Talk about an 800 pound gorilla!
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Social, News