Guess what? Gender is still the main defining factor for users of the visual social network Pinterest.
“Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon,” reports eMarketer. “But women are still the site’s main audience, with male internet users in the US avoiding the network en masse.”
The hoary details? Spring polling from the Pew Research Center revealed that 44 percent of female internet users in the U.S. are also users of Pinterest. Among male internet users? Make that share a measly 16 percent.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms
On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some $238 million.
According to a report from Mike Wiser of MAW, AOL’s acquisition reflects the company’s “continued investment in cross platform programmatic technology for marketers and publishers.”
To explore the acquisition and its market impact even further, MMW caught up with Jon Baron, Chief Revenue Officer at IgnitionOne, to discuss one of this year’s biggest acquisitions.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, News, Platforms
Facebook should expect some lovey dovey Valentines come February — from retailers.
While retailers are upping their social media ad investments, it is Facebook that steals many hearts. In fact, June, 2015 polling suggests that fully half of U.S. retailers will be spending more on paid media on Facebook in particular.
“That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks,” reported eMarketer this week. “Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29 percent and 27 percent of respondents, respectively.”
Posted in Mobile Social, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
It was June 2011 when Google unveiled its latest product — a new social endeavor designed to compete with the likes of Facebook and Twitter, better known as Google+. From that point forward the search engine giant catapulted itself into the social media realm and Google+ had all the buzz.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Technology
Could it be true? Amazon has is digging deep with its launch of a new app store called “Amazon Underground.”
Amazon’s pledge is to provide Android consumers with a compendium of top apps that are 100% certifiably free – with no hidden in-app purchases required.
A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
Social sharing buttons may be “falling to the wayside,” it now appears.
“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform.
Growmobile was one of the first Facebook Marketing Partners to receive early access to the new Instagram Ads API, enabling advertisers to run ad campaigns on one of the fastest-growing mobile traffic sources in the industry.
Posted in Marketing Strategy, Mobile Social