Brian Heikes, the Vice President of Product at 3Cinteractive, knows that “brands, marketers and merchants are continuously looking for ways to engage their customers through the use of apps.”
Heikes also knows that conversion rates remain low and that many consumers “feel annoyed when a push notification pops up on their mobile device and feel it’s too intrusive.”
“This is due to the large number of applications sending push notifications – with the notifications ranging from games (“Your corn is ready to harvest.”) to music (“You listened to Taylor Swift last week at this time, you should tune in again!”) to news headlines (“You won’t believe who Donald Trump fired today…”).
Posted in Announcements, Mobile Marketing, News, Smartphones, SMS / Text
The Supreme Court will hear arguments this week on a case featuring plaintiff and Illinois resident Jose Gomez, who was so incensed at receiving unsolicited text ads via phone that he sought relief.
The case involves Campbell-Ewald, an ad agency which handled the ad campaign on behalf of the U.S. Navy. The firm is now asking the Supreme Court to forestall a potential class-action lawsuit force Gomez to accept a $1,500 settlement offer.
“When a plaintiff has been offered all the relief that he has sought, the requisite case or controversy is lacking, no matter how badly a plaintiff might wish to proceed with the litigation and have the courts expound on the law or any underlying issue,” Campbell-Ewald argues in its written brief.
Posted in Platforms, SMS / Text, Technology
The presidential election of 2016 is a long way away (in political time), but the campaigns are already adjusting what they do to the digital zeitgeist of the moment.
The zeitgeist does change — and rapidly — in today’s highly mobile world.
So, could a text message actually be welcomed?
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, SMS / Text
Don’t you hate it when you get those texts from an unknown number, with or without a vague “name,” that you don’t recognize and can’t possibly verify as legit?
Help could be on the way. And you don’t even have to text 911.
Truecaller, a mobile call management company, has just released its “Truemessenger,” an app which the company claims will make texing smarter and more social. And it’s currently free to download on Google Play.
Posted in Mobile Apps, SMS / Text, Technology
Our sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by Promotion World.
According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.
“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.
Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, Technology
A recent article posted in the Journal of Clinical Nursing finds that text message reminders can improve medication adherence by 15.3 to 17.8 percent. The report was completed at Michigan State University by Tracy DeKoekkoek, R.N. and her colleagues—and reviewed data compiled by multiple studies.
The data was gathered from 13 studies individual that focused on text message intervention designed to improve medication adherence. Some of these studies, a report summary from DoctorsLounge explains, provided standard text messages, and some featured text messages that were custom-tailored to the patient.
Posted in SMS / Text, Technology
Oh, how far it’s come.
A new infographic shared this week by Ian Barker of ITProPortal traces the long and fascinating history of SMS back to its earliest roots.
Courtesy of Neon SMS, the visual indicates that the “first text message was sent in 1992, although it had to be from a PC because it was the following year before Nokia introduced the first SMS-enabled phone… However, it wasn’t until 1999 that it became possible to exchange SMS messages across networks.”
Posted in Announcements, Infographics, News, Platforms, SMS / Text