MMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.
We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, SMS / Text, Technology
Surprisingly, blood donation rates are on the decline in developed nations around the world. It is for this reason that the Stockholm blood service in Sweden decided to turn to modern mobile communication to let donors know the impact they are making with their donation.
After someone donates blood, they probably never give it a second thought. While patient privacy must be protected, this is not to say that a donor cannot be made aware of when their blood has been used by a recipient.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, SMS / Text, Technology
Following up on my last post, this is part 2 of How to Properly Collect an Opt in SMS Database. The first two methods outlined last time were enter a phone number online and Click a button on a mobile webpage.
My intention for this article was to cover the other two TCPA approved method for collecting SMS numbers but I decided to just cover one right now and give a couple of examples: Send an MO message containing an advertised keyword.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, SMS / Text, Technology
YouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them.
The announcement comes just as FCC members are considering whether tougher robocall services are a good idea.
YouMail is an app for both Apple and Android-based smartphones. It allows users to better manage incoming phone calls and boasts a host of features that improve privacy and productivity.
Posted in Mobile Spam, Privacy, SMS / Text, Technology
Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE.
SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.
According to a provided statement, SLS Las Vegas promotes its mobile marketing activities with messages throughout the resort and in its guest rooms. The goal is to roll this program out to other SBE properties over the coming year.
Posted in Marketing Strategy, Mobile Marketing, SMS / Text, Technology
According to a recent report from our sister site mGamingWatch, it’s no secret that some of the world’s foremost gaming and hospitality companies have embraced mobile technology to some degree. But marketers would like to see a much warmer embrace in the coming years.
With the advent of wearables, IoT, and smartphone penetration heading for 80%, mobile devices are now the most efficient channel to reach gamers. But it’s still a dreadfully underutilized channel, says independent marketing analyst Ian Hayes.
“We need to reach a point where every casino experience and convenience is somehow capable of being facilitated through an app or SMS,” Hayes says.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, SMS / Text
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?
The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.
Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / Text