Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?
The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.
Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / Text
As we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. So it stands to reason that marketers should take the time to acquire a nice, clean, opt in SMS database. But some Marketers that begin collecting SMS databases really do not know the proper way to go about it. Its frustrating for businesses and marketers alike to spend time and effort collecting cell phone numbers with the hopes of sending them text messages only to find out that the way they went about collecting their data is not ‘carrier compliant’ or compliant with the new TCPA Amendment and thus reputable companies like mobileStorm cannot accept their data. So let’s go on record here and outline Best Practices and Carrier Requirements for collecting a good, opt-in SMS database.
First of all there are just a few different ‘carrier approved’ methods in which a marketer can collect an SMS database; Enter a phone number online, Click a button on a mobile webpage, Send an MO message containing an advertised keyword and Sign up at a POS location.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Marketing, SMS / Text
“Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.
The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.
“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinar’s organizers. “In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology
“This week, I received a text from my bank with my weekly balance. My driver texted me the location where he was parked. I booked plane tickets and got a text confirmation. And my doctor sent me a reminder so I wouldn’t forget my appointment the next day.”
Mathilde Collin gets a lot of SMS messages. And she likes them, according to her recent essay in Gigaom. The co-founder and CEO of Front, an app that improves shared inboxes, Collin believes SMS is the trump card in today’s game of getting through the clutter to reach customers.
“Why has everyone started sending me texts all of a sudden?” Collin asks. “Maybe it’s because, unlike my emails, I read all of them. And I’m not alone: ninety percent of all SMS are read within three minutes of being received. And since roughly 91 percent of the world adult population owns a cellphone, undoubtedly mobile is eating the world.”
Posted in Marketing Strategy, Mobile Devices, News, Platforms, SMS / Text, Technology
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.
The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.
In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text
The gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.
The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”
It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology
As electronic devices continue to play a vital role in daily communication, there are some differences in how mobile communications transpire from country to country. For example, in 2013 “chat apps” were significantly more popular than SMS / text messaging in the U.K.
The tide now seems to be turning, however.
Chat apps, of course, are mobile apps which allow individuals to instant message in the same manner they would through text messages, but chat apps generally do not impact monthly text messaging limits.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, SMS / Text