The presidential election of 2016 is a long way away (in political time), but the campaigns are already adjusting what they do to the digital zeitgeist of the moment.
The zeitgeist does change — and rapidly — in today’s highly mobile world.
So, could a text message actually be welcomed?
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, SMS / Text
Don’t you hate it when you get those texts from an unknown number, with or without a vague “name,” that you don’t recognize and can’t possibly verify as legit?
Help could be on the way. And you don’t even have to text 911.
Truecaller, a mobile call management company, has just released its “Truemessenger,” an app which the company claims will make texing smarter and more social. And it’s currently free to download on Google Play.
Posted in Mobile Apps, SMS / Text, Technology
Our sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by Promotion World.
According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.
“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.
Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, Technology
A recent article posted in the Journal of Clinical Nursing finds that text message reminders can improve medication adherence by 15.3 to 17.8 percent. The report was completed at Michigan State University by Tracy DeKoekkoek, R.N. and her colleagues—and reviewed data compiled by multiple studies.
The data was gathered from 13 studies individual that focused on text message intervention designed to improve medication adherence. Some of these studies, a report summary from DoctorsLounge explains, provided standard text messages, and some featured text messages that were custom-tailored to the patient.
Posted in SMS / Text, Technology
Oh, how far it’s come.
A new infographic shared this week by Ian Barker of ITProPortal traces the long and fascinating history of SMS back to its earliest roots.
Courtesy of Neon SMS, the visual indicates that the “first text message was sent in 1992, although it had to be from a PC because it was the following year before Nokia introduced the first SMS-enabled phone… However, it wasn’t until 1999 that it became possible to exchange SMS messages across networks.”
Posted in Announcements, Infographics, News, Platforms, SMS / Text
The following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign.
The Apple Watch recently propelled Apple to the biggest quarter ever for a company. As if we didn’t need the additional proof that mobile devices and other wearable technology were taking a stranglehold on the marketing world.
Ask anyone in marketing these days and they’ll tell you that mobile is critical for engaging with customers, increasing conversions, and growing revenue. The stats are incontrovertible; mobile has, essentially, taken over:
Mobile is, ultimately, more than just a channel that people use to connect with information. It’s a device, or 3rd screen, where content is consumed and engaged with, where people connect with brands and where purchases are made. In that, their value is immeasurable.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Opinion, Smartphones, SMS / Text, Technology
MMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.
We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, SMS / Text, Technology