Archive | Push Messaging

Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics

Feeling the Pull to Push Messaging in a Social Media App Localytics Tutorial Goes Beyond the BasicsIt’s a must read, to be sure. And entertaining, too!

Localytics has just published a sort of tutorial on push messaging in social media apps — complete with tips and tricks for each of these big boys: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat.

The lesson begins with the oft-noted caveat: “Push messaging in social media apps can be tricky — you want to drive user engagement, but you also don’t want to irritate your users.”

Well said, Localytics.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Push Messaging, Technology0 Comments

90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic

90 Percent of Top 10 Internet Retailers Now Use Push NotificationsPush does come to shove — and improves sales — if internet retailers are right.

Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.

“The way to market to mobile users might just be through the push notification—notifications that pop up on a smartphone or tablet when a consumer isn’t actively engaging with the app,” according to a post at InternetRetailer. “For example, if a retailer has a sale that starts at 10 a.m., a notification could pop up at that time on a shopper’s phone whether or not she has the app open.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Push MessagingComments Off on 90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic

Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

Mobile Marketers Getting Pushy with UK Consumers… and its Paying OffIf you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70% of adult Internet users were allowing, or “opting in” to push notifications on their apps.

Consumers there are opting in to receive these push notifications for various reasons of course, including receiving offers and promotions, which was the top reason for doing so. Product launches and new products were also two significant reasons for opting in and allowing marketers to send or “push” marketing messages to them on their mobile devices.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Push Messaging, Smartphones, Technology1 Comment

Webinar: Avoid Message Fatigue Across Email, SMS and Push

Webinar Avoid Message Fatigue Across Email, SMS and PushLater this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.

“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, TechnologyComments Off on Webinar: Avoid Message Fatigue Across Email, SMS and Push

Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley

Mobile Multimedia Messaging Platform Earning Praise in Silicon ValleyA pioneer in push-to-talk (PTT) and multimedia messaging is soaking up praise from Silicon Valley on Monday.

Voxer announced today that its business service, Voxer Business, has been named the Best Overall App and Best Social Business App in the Silicon Valley Business App (SVBA) Awards.

The SVBA Awards are sponsored by Regalix, Inc.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Push Messaging, Smartphones, SMS / Text, TechnologyComments Off on Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley

Beyond Push Notifications: The Rise of Multi-Channel App Messaging

The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy.

One of the most successful weapons in a mobile app marketer’s toolbox has been the push notification. Popularized by Apple in 2009, the marketing channel has gained incredible traction over the last few years, lighting up billions of smartphones with short messages about breaking news, launching sales and friends’ activity. Those who use push regularly see engagement jump by 30-60%, a breath of fresh air for an industry plagued with abysmal retention rates.

The beauty of push is that it gives marketers unsolicited access to their audience. Once a person authorizes push on a particular app, that app has the ability to send them notifications 24/7 and incentivize them to return to the app experience.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, TechnologyComments Off on Beyond Push Notifications: The Rise of Multi-Channel App Messaging

What is Push Marketing?

Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in front of potential customers, particularly those who may not have requested the message or even be interested in the message initially.

Put differently, push marketing means to push a product into the buyer’s line of sight when they’re not already looking for it.

Push marketing efforts generally encompass a wide reach. From text messages (SMS marketing) to TV commercials, an immense variety of mediums today use an equally vast array of marketing strategies that employ some form of push marketing.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Social, News, Platforms, Push Messaging, Resources, SMS / Text, TechnologyComments Off on What is Push Marketing?

Advert