The following is a guest contributed post from Stephen Fontenot, Communications Specialist for Hostway.
These days, a rising number of users are engaging with companies primarily – and sometimes exclusively – via their mobile devices. Due to this shift, brands boost their focus on their mobile presence, and build a website that is specifically optimized for the mobile platform.
But what does this mean exactly? How can designers be sure they are creating the best possible mobile website? By considering the following design tips and strategies, website creators can help guarantee that their mobile initiative is not only successful, but geared especially for mobile users.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Smartphones, Technology
Do users on mobile want mobile-friendly results when they do searches on their phones? Of course they do. After all, it makes sense in our increasingly mobile age — especially to the folks at Google.
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
And for those who don’t adapt? There could be problems. Big problems, particularly with regard to how Google treats your website in its search engine.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Technology
What does your online retail website need in order to be appealing to shoppers this holiday season? Speed, especially on your mobile site.
Web browsing on mobile devices is, when compared to the speed achieved on laptops and desktops, notoriously slow, and that means that consumers are more likely to backtrack and look for another website than remain on yours.
Posted in Marketing Strategy, Mobile Websites, Technology
The team at hibu, a provider of digital marketing solutions, recently shared with MMW its latest survey results that show U.S. small and medium-sized businesses (SMBs) could be missing out on $1 trillion in annual revenue by not having websites that can be easily viewed and navigated on mobile phones and tablets.
According to the survey results:
- U.S. SMBs predict that mobile-optimized sales revenues will grow by 630% in the next year
- Even so, only 9% of U.S. SMBs have mobile-optimized websites, and just 3% have websites that can handle mobile transactions
- And of SMBs without mobile-optimized websites, only 12% plan to get one in the next 12-18 months.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Websites, News, Platforms, Resources
This week, MMW was fortunate to catch up with James Ramsey, the CEO of digital creative agency Fiddlefly. Ramsey was kind enough to share with us his sage counsel on what it takes to make a mobile website a winner.
“True it’s not rocket science,” Ramsey says, “but getting what you need from your mobile website is not as easy as shrinking down your desktop content and moving it around. Not if you want to drive real outcomes, not if you want your mobile site to shine.”
Here are Ramsey’s six steps to getting your mobile site on the road to greatness:
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Websites, Platforms, Resources, Smartphones, Tablet Devices, Technology
Nowhere is the digital revolution more apparent today than in online and mobile banking.
And young Americans are driving that growth.
As MMW reported in September, the findings presented in this year’s xAd/Telmetrics Mobile Path to Purchase Study showed that banking and finance mobile users are heavily ruled by Millennials.
Posted in Announcements, Mobile Websites, News, Platforms, Resources, Technology
On Tuesday, darkness descended on LivingSocial. And by Wednesday afternoon, the darkness remained.
Although the company didn’t collapse, the lights certainly went out. And the massive website outage is still garnering plenty of attention today.
Boyan Josic, a thought leadership expert for digital media, content creation and local commerce, was among the first to report the outage, which has perplexed the digital world for more than 24 hours now.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Websites, News, Platforms, Predictions, Rumors, Technology, Topics