It sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.
This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Software, News, Platforms
Despite losing its competitive posturing in the modern smartphone industry, BlackBerry is endeavoring to remain on the cutting edge of secure mobile messaging.
To that end, BlackBerry has just announced the availability of BBM Protected, the first solution in the eBBM Suite for secure enterprise-class messaging.
“The eBBM Suite is a new family of BBM products and services built for business that bring together the convenience and usability of BBM with the additional security and compliance required by enterprise customers,” the Canadian mobile communications company said in a written statement.
Posted in Announcements, Mobile Devices, Mobile Software, News, Platforms, Resources, Smartphones
It’s no secret that most Millennials and Baby Boomers alike now have a smartphone attached to their hand or hip at all times.
It’s very rare to see a gaggle of teenagers, young adults, or even mature professionals (that’s code for “old folks at work”) without at least one smartphone between them.
The prevalence of mobile technology means that marketers need to be tuned in to this trend and prepared to make the most of it.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Software, News, Platforms, Smartphones, Technology
Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.
Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.
According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
Posted in iOS, Mobile Music, Mobile Software, News, Predictions, Rumors, Technology
The following is a guest contributed post from Subrah Iyer, founder of Moxtra.
In the era of BYOD and working remotely, collaboration is imperative. In fact, according to Good Technology, more than 80 percent of U.S. adults work seven extra hours per week outside the office. The shift from everyone working in-house on company computers, to working in a coffee shop on a tablet, is presenting some unique challenges to collaboration, productivity and organization.
As companies continually choose to go the route of picking a mobile collaboration platform to ease the transition into the digital world, there are a few features that are essential – and can’t be sacrificed.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Software, News, Platforms, Smartphones, Technology
A new study produced by Vanson Bourne that was commissioned by CA Technologies shows that while the benefits of mobility “are well understood,” concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are still viewed “as the biggest obstacles to mobility adoption.”
The numbers to back this assertion are compelling. In fact, 83 percent of U.S. respondents recognize a greater need for realizing business opportunities with mobility.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Security, Mobile Software, News, Platforms, Resources, Smartphones, Technology
How much of a page-turner would any McAfee report be unless it scares the pants right off of us?
McAfee recently announced the findings from a joint survey with Office Depot, Inc. that revealed surprising security misconceptions among small and medium-sized business owners.
Ready for the scary part?
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobile Internet, Mobile Security, Mobile Software, News, Platforms, Resources, Smartphones, Tablet Devices, Technology