According to the findings of the newest Developer Economics Q3 report, Android and iOS appear to control the solid majority of developer mindshare.
Based on the findings, Android is now the leading developer platform at 71 percent. iOS, meanwhile, takes a 56 percent share.
State of the Developer Nation is the 5th in the series of Developer Economics reports, based on the largest, most global developer survey (over 6,000 respondents from 115 countries). This report tracks the state of mobile ecosystems, developer mindshare, monetization trends, revenue models and developer tools.
Also of note from the new report is the discovery that 52 percent of the developer community presently uses HTML5 technologies for developing mobile apps.
Posted in Android, Announcements, BlackBerry, Developer, HTML5, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
It’s time once again to gaze deeply into our crystal balls and predict what the new year may deliver to our cherished industry.
“Mobile marketing will see unprecedented growth next year,” Ian Hayes, an independent mobile marketing consultant formerly with Enterprise eCommerce Connections, tells Mobile Marketing Watch on Friday. “Many of the large and mid-sized brands that have stayed out of mobile for whatever reason will finally get off the fence and jump into the deep end.”
“In particular,” Hayes says, the expansion of location based mobile marketing “might very well steal the show.”
Posted in Announcements, HTML5, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, News, Predictions, Resources, Smartphones, Technology
News came to light early Wednesday that Mac-maker Apple has acquired a creative consulting company called Particle.
The small – and we mean small – San Francisco based firm has fewer than a dozen employees that are trained in developing web applications and marketing using HTML5. But the skills are apparently adequate to attract the big buyer that Apple represents.
If you’re not familiar with Particle, the company was founded in 2008 and has celebrity start-up capital from the likes of MySpace investor Justin Timberlake.
Posted in Announcements, HTML5, iOS, Mergers And Acquisitions, News, Platforms, Technology, Topics
In what comes as another indication that social game publishers still prefer native mobile apps to social networking platforms, Wooga – a popular and growing publisher of mobile games – is changing its dependence level on Facebook, at least for now.
Moving forward, Wooga will emphasize native releases where the mobile masses best engage with games – on iOS and Android.
A rep for Facebook tells MMW that Wooga is “handing HTML5 development of the game over to the open source community… The only update is that they’re releasing an open source version of Magic Land as Pocket Land. The original game, Magic Land, is still integrated with Facebook.”
The decision comes after Wooga became one of the first leading names in the space to embrace Facebook’s expansion of platform APIs and dev tools late last fall.
Posted in Android, Announcements, HTML5, iOS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Gaming, Mobile Marketing, News, Platforms, Technology
This week, AT&T Mobility confirmed its new partnership with Facebook.
What’s the occasion? The two titans of their respective fields are joining forces to host a “hackathon.”
In particular, the event is for HTML5 developers concentrating on the social networking sphere of app development.
Posted in Announcements, Developer, HTML5, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources
The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe.
The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.”
Posted in Announcements, Content Publishing, HTML5, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Tablet Devices
It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers.
The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a variety of monetization options. The platform also features real-time bidding capabilities, in addition to advanced tracking and targeting options including channel, publisher, carrier, geographical location, creative type and more.
Posted in Announcements, Developer, HTML5, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile News, Mobilize, Smartphones, Tablet Devices