The augmented reality market is set for a major boom.
“The mobile augmented reality (AR) market is finally on the verge of fulfilling its potential and going mainstream, following years of hype,” the introduction to a new report from Tractica reads.
So why now?
Posted in Announcements, Augmented Reality, Mobile Apps, News, Platforms, Technology
Eat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.
Following the lead of other major marketers, the Quaker Oats Company is now using the Blippar augmented reality app capabilities to drive online engagement among younger consumers.
Now customers can scan the Quaker man on company packaging with their smartphones and snap a “milk mustache selfie” to unlock Quaker recipes. It’s part of the strategy of consumer packaged goods companies that are tapping technological tools to drive brand awareness and attract millennials whose phones are an integral way they interact with the world.
Posted in Announcements, Augmented Reality, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Technology
Apple wants iOS device users to be safer than ever while texting. To make that happen, the Cupertino, California-based tech giant is working on something new called “transparent texting.”
A patent application filed recently with the U.S. Patent and Trademark Office portrays technology that would enable safer on-the-go texting.
The patent description of “transparent texting” refers to an electronic communication device’s camera that can “continuously capture and present video images as a background within a text messaging session currently being displayed by the device.”
Posted in Augmented Reality, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Rumors, Smartphones, SMS / Text, Technology
As Google Glass continues to attract the interest of consumers, companies, and innovative app developers even before the wearable technology is universally available, state governments and agencies are taking notice as well.
Just this week, Utah.gov announced the availability of OnTime for Glass, a first-of-its-kind transit-tracking app for Google Glass.
“OnTime for Glass brings Glassware to transit riders in a unique app that notifies them when their vehicle is approaching,” said David Fletcher, Utah’s chief technology officer.
Posted in Announcements, Augmented Reality, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Rumors, Technology
With smartphone adoption reaching record levels across the United States and the world at large in 2013, it’s no great shock that mobile applications also enjoyed a banner year. In particular, mobile augmented reality apps were hot commodities across iOS and Android. And the trend is expected to not only continue, but accelerate throughout 2014 and beyond.
Juniper Research now projects that annual revenues from mobile augmented reality (AR) services and applications will reach $1.2 billion by 2015, substantially more than the $180 million generated last year.
Posted in Android, Announcements, Augmented Reality, iOS, Mobile Apps, Mobile Devices, News, Platforms, Smartphones
Last night in Las Vegas at the 2014 International CES, Epson America raised the curtain on its second-generation Moverio “smart glasses” with a combination of new features geared to transform how consumers experience games, video entertainment and the world around them.
Sleek and lightweight, the Epson Moverio BT-200 is a binocular display using a miniaturized LCD-based projection lens system and optical light guide in each side of the glasses.
According to details provided to MMW, the Moverio platform’s advanced binocular optical system projects see-through overlays of digital content onto the real-world in the center of the smart glasses’ field of view.
Posted in Announcements, Augmented Reality, Mobile Devices, News, Platforms, Resources, Rumors, Smartphones, Technology
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced technology continues to play a larger role in most marketing strategies, many marketers are now taking advantage of augmented reality’s enormous potential for interactivity.
Augmented reality gives customers a fun and entertaining new way to engage with your campaign. Sure, the beginning phases may be marred by failed marketing experiments, but more sophisticated applications definitely have the potential to become incredible additions to any company’s marketing efforts.
“Augmented reality is still very much in the experimental bucket for most brands, and most of the implementations so far are still gimmicky,” John D. Fauller, of Snipp Interactive, Inc. recently told Mobile Marketer. “We’re starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR – that’s when you know it’s officially here to stay.”
Posted in Announcements, Augmented Reality, Developer, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Virtualization