The team at Placecast shared exclusively with MMW today news of its latest initiative.
The company has just made available its mobile Data Management Platform (DMP) as a stand-alone solution.
“Mobile operators like Rogers in Canada, O2 Telefonica and 3 in Europe, and AT&T in the U.S. have already taken advantage of Placecast’s DMP capabilities to manage their large first-party data assets and unique scalability requirements around location-enabled mobile data,” the company said in a statement to MMW. “Now, Placecast is expanding its mobile DMP offering to other cloud-marketing and ad-tech companies.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages
AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too — something downright laudable. These ad-tech companies have teamed up with Epsilon-owned Conversant to distribute emergency alert notifications to both desktop and mobile devices.
Google’s Data Proof of Mobile Search Ad Effectiveness
Mobile search ads appear to be working very well, indeed. Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
Millennial Media, a leading independent mobile ad company, has announced that former Nexage CEO and President Ernie Cormier will be joining the company as COO. He will report to CEO and President Michael Barrett and will be responsible for overseeing the company’s product, technology, and operating teams.
Cormier has over two decades of experience and prior to his role of COO to Nexage he served as CEO & President of Zeemote Inc., held executive positions at Virgin Media in the U.K., Nexel Communications, and Lagardere Group. Following the Company’s acquisition of Nexage in 2014, Cormier served on Millennial Media’s Board of Directors. Cormier will be based in Boston and begin the role of COO in June.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
YouTube has changed its commercials so they are much more interactive — and actionable.
“A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images, and links to purchase a product on a brand’s site,” reports AdAge. “They can also use these ads to remarket to people who may have checked out a product on a brand’s site without checking out.”
True, Google (which owns YouTube) intends to equip its search ads with buy buttons. On YouTube, people won’t be able to buy an advertised product directly, but it will make the “path to purchase” shorter, according to YouTube’s senior product manager Lane Shackleton.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
The following is an exclusive guest contributed post to MMW by Rob Hammond, Senior Director, Mobile Engagement at Syniverse.
The ability to gain insight into consumers’ preferences and strengthen engagement through precise mobile outreach has rapidly become a must for today’s brands. This engagement is about forming personal relationships with customers through real-time interactions, and in today’s mobile world this is more possible than ever. Mobile devices have evolved into true digital assistants that are so valuable that people keep them within reach at all times.
Posted in Marketing Strategy, Mobile Marketing, Technology
It’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go down in recent years as the competition heats up.
In a bid to earn more ad revenue (especially since the company’s split with PayPal is pending) and ostensibly help EBay merchants, the company will soon launch ads that merchants will pay for only if the ads result in actual sales.
“The service, called Promoted Listings, will let EBay sellers specify what percent of a product’s sale price they’re willing pay in order to run an advertisement,” reports Bloomberg. “The higher the percentage, the more prominent the ad will be, although EBay will also consider a product’s popularity and the seller’s reputation.”
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
World Wrestling Entertainment (WWE) is not only responsible for some of the highest rated programming on cable television each week, it’s also responsible for some of the most effect mobile and social marketing strategies we’ve ever seen.
Not surprisingly, WWE never misses an opportunity to expand its presence in mobile.
Consequently, WWE’s official app for the much-anticipated reality show WWE Tough Enough on USA Network will provide “an unprecedented fan experience before, during and after the show, and is now available for free download on iOS and Android devices.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology