Archive | Technology

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why?

Getting Personal: It’s the Thing That Drives Engagement and Conversions
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content.

Continue Reading

Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

Rubicon Project Reports Direct Order Automation Business Up 150%+ in Latest Quarter

Rubicon Project Reports Direct Order Automation Business Up 150 Percent  in Latest QuarterRubicon Project, a global technology company powering an independent advertising solution to automate the entire digital advertising ecosystem across all inventory types, ad units, and channels, has good news.

The company just disclosed the success of its rapidly growing direct order automation business.

Rubicon reported that managed revenue from the overall orders business (which comprises both guaranteed and non-Guaranteed orders) grew more than 150 percent year-over-year in the second quarter of 2015.

The company’s growing Mobile Orders business also experienced significant growth during the time period, surging by nearly 200 percent.

Continue Reading

Posted in Mobile Advertising, Platforms, Technology0 Comments

AT&T Free Hotspots Inject Ads, Cause Controversy

AT&T Free Hotspots Inject Ads, Cause ControversyLeave it to the folks at Geek to get to the bottom of what looks like an AT&T advertising trial.

“Connect to an AT&T WiFi hotspot now, and there’s a good chance you’re going to see a screen full of ads,” writes Lee Mathews. “It’s an experience that reminds me of the glory days of the frame tag on the Internet, when we had to click a link in a header bar to “break out.”

The problem? AT&T “free” hotspots that make people pay in ad overdose.

Continue Reading

Posted in Mobile Advertising, Technology0 Comments

Juniper: Retail Spend on ‘Internet of Things’ to Reach $2.5 Billion by 2020

The Internet of things market connected smart devices tag cloudAccording to Juniper Research, new data suggests that retailers seeking to capitalize on IoT (Internet of Things) technologies will spend and an estimated $2.5 billion in hardware and installation costs by 2020, a massive increase over the previously estimated $67 million.

Hardware spend includes such technologies as Bluetooth Beacons which enable visibility as well as the ability to push relevant information to consumer smartphones. It also includes RFID (radio frequency ID) tags which aid real-time asset tracking, reduced labor costs, and dynamic pricing according to stock levels and online pricing.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

GIV Mobile Touts Philanthropic BLU Advance 4.0 Android Smartphone

GIV Mobile Touts Philanthropic BLU Advance 4.0 Android SmartphoneGIV Mobile, if you’re not familiar, is a consumer conscious no-contract wireless service that operates on the nationwide 4G LTE network of T-Mobile USA, Inc., reaching 96% of Americans.

GIV Mobile now offers five “fast and affordable plans” that are billed as being reliable options for families. It is also the first wireless service to donate 8% of every customer’s monthly plan to charity, on a BLU Advance 4.0 Android Smartphone.

The BLU Advance 4.0 is an entry-level Android smartphone with a 5 megapixel camera, vibrant 4″ touch display and 4 GB of internal storage. Customers are given the option to select up to three charity organizations to receive 8% of their monthly plan amount. GIV partners with a number of charities ranging from Alzheimer’s Association to American Forests.

Continue Reading

Posted in Mobile Devices, News, Platforms, Technology, Wireless Carriers0 Comments

Mobile-Minded Applicants Sought for 2016 Sprint Accelerator

Mobile-Minded Applicants Sought for 2016 Sprint AcceleratorWhile Sprint Accelerator won’t kick off in Kansas City until February of 2016, that doesn’t mean now is a bad time to get excited.

Now, in fact, is the perfect time, especially if you’re infatuated with all things mHealth.

Next year, the Sprint Accelerator, powered by Techstars, will expand its scope from mobile health care to mobile technology of all types.

Continue Reading

Posted in mHealth, Mobile Apps, News, Platforms, Technology0 Comments

Google’s Logo Gets a Facelift

Google's Logo Gets a FaceliftThere’s something different about Google. Have you noticed?

Well, we don’t have to guess about what’s new. Google was more than willing to admit the obvious.

“Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” a blog post from the Internet search giant reads.

The big change? A new font for the Google logo.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Advert