Marketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.
New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.
Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
This news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud.
“Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
What the Oracle Marketing Cloud offers are data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
Facebook is not just an American story. It has become a global story. And just like every other corporation, the company wants to grow its market. Constantly.
But where to go? North America, the home base of Facebook, already boasts 20 percent participation. But in Africa — with its more than 1 billion people — has just 120 million plugged into the social network.
“That’s an opportunity Facebook Inc. can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets,” according to Bloomberg in a recent story. “To spur growth on the continent, Facebook next month is opening an office in an affluent suburb of Johannesburg. The sales office will be headed by Nunu Ntshingila, 51, chairman of WPP Plc’s Ogilvy & Mather agency in South Africa, who will oversee Facebook’s business in the region.”
Posted in Platforms, Technology
Is your wrist ready for advertising? The team at PubNative certainly thinks so.
This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.
With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.
Posted in iOS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Thursday morning, MMW was briefed by the team at mobile ad platform Motive Interactive, which has earned the Globee Fastest Growing Private Companies in America impressively in four out of the six categories: Customer Base Growth, Profit Growth, Sales Revenue Growth and Revenue per Employee Growth.
If you’re not familiar, the annual Globee Awards program encompasses what we’re told is “America’s best in Customer Base Growth, Partners and Distribution Growth, People Growth, PR and Marketing Growth, Products and Services Growth, Profits Growth, Revenue per Employee growth, Sales Revenue Growth, Service and Support Growth, and Strategic Alliance Growth.”
Posted in Mobile Advertising, Platforms, Technology
This week, the folks at Snappii — a cloud-based platform for rapid mobile app development — announced that the platform has been enhanced with charting capabilities.
“Now data can be displayed via pies, column charts, line charts, bar charts, and scatter charts,” Snappii staffers say. This further promotes “business intelligence.”
Specifically, this new feature allows Snappii customers to significantly improve their apps and simplify the process of data visualization and analysis.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
The following is a guest contributed post to MMW from Janelle McCarthy of Raster.
The internet of things (IoT) is the network of devices that are becoming connected to each other as well as to people and it’s pushing its way to the foreground of technology, but sometimes in a questionable way. Many IoT devices that have been created in the beginning have been pretty neat, but not really necessary. Tons of these gadgets are cool and interesting but don’t have a meaningful purpose and don’t necessarily make our lives any easier.
Posted in Announcements, Developer, News, Opinion, Technology