Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going.
Recent studies show that such benign “beginner metrics” — email addresses, names, and simple demographics are the prevalent data employed for personalization.
A June, 2015 study by VB Insight provides some proof. Its survey shows marketers dabbling in personalization used email address (57 percent), name (45 percent), location (41 percent) and demographics (40 percent). More advanced info was gathered less: location-related data (18 percent), lifestyle details (15 percent) and psychographics (8 percent).
Posted in Marketing Strategy, Mobile Advertising, News, Platforms, Technology
It almost goes without saying at this point, but still it must be said: if you’re marketing to millennials, you’d better have that video rolling big time.
Millennials — often called Generation Y — is that highly coveted cohort of consumers born between 1980-2000. They will be spending more than $200 billion annually starting in 2017 — about $10 trillion in their lifetimes.
Animoto gets this. One of the leading online video creation applications that empowers anyone to create and share extraordinary videos, just released new data from its “2015 Animoto Online and Social Video Marketing Study.”
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a Day
Though small businesses aren’t the ones marketing via mobile or trying to figure out how programmatic advertising works, they still need mobile to do business.
The Going Gets Better for Google: Mobile Ad Success Key to Company’s Share Rise
Looks like Google may have turned a corner — at least for now. True, the mobile advertising side of the Google’s business has been lackluster for a while, but recently there has been improvement which might lead to even more growth.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
Media consumption has drastically changed over the past decade, with consumers opting to view TV shows, articles and other forms of entertainment almost exclusively online. Because of this, gone are the days where advertisers could simply create a catchy TV or radio spot and see a spike in sales. Now, it is crucial for companies to accommodate advertisements for the mobile consumer who is constantly on the go. With this notion in mind, it is no surprise that Tapad, the leader in cross-device marketing technology, just announced a year-over-year revenue increase of 300% within its cross-device video business.
Posted in Marketing Strategy, Mobile Devices, Platforms, Technology
Yahoo is at it again — making another bold move in the realm of mobile communications.
According to an announcement from the prominent Internet company, Yahoo! Inc. is launching Livetext, a new app for one-to-one live video texting on iPhone and Android phones.
Yahoo Livetext exists, the company says, to blend the convenience and ease of texting, with the immediacy and vividness of live video, but without the audio – so you can use it in any context, Yahoo says.
Posted in Android, Announcements, iOS, iPhone, Mobile Apps, News, Platforms, Technology
Nokia has just unveiled its newest innovation — OZO (pictured on the right), which is billed as being the first commercially available virtual reality (VR) camera.
OZO is designed and built for professional content creators and the first in a planned portfolio of digital media solutions from Nokia Technologies.
No financial details or release information have been made available, but we’re expecting a fourth quarter of 2015 launch.
Posted in Technology
MobileFuse, a mobile-first advertising company, is rolling out this week what it calls “Mindset Video,” a mobile video advertising platform.
Mindset Video is designed to contextualize location-based data to better understand the user mindset and optimize ads “based on viewers’ real-time behaviors.”
Here’s how it works, according to details shared with MMW.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology