Unwired Planet, Inc. just announced a decision by the UK High Court (HC) which affects the company.
The HC has issued a judgment that cell phone manufacturers Samsung and Huawei infringe an LTE standards-essential patent (SEP) held by Unwired Planet.
“Mr. Justice Birss ruled that Unwired Planet’s patent EP (UK) 2 229 744 is valid and is infringed by wireless telecommunication networks which operate in accordance with the relevant LTE standard, and thus is essential to the LTE standard, known as 3GPP TS 36.322 release 8 version 8.8.0,” according to a news release.
Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology
The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, just added five new Global Board of Directors members.
The new additions are all global industry leaders, the organization announced.
Elected to brand new two-year terms beginning immediately were Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle; Susan Canavari, Chief Brand Officer, JP Morgan Chase; Sanjay Gupta, Executive Vice President, Marketing, Innovation & Corporate Relations, Allstate Insurance Company; Peter McGuinness, Chief Marketing & Brand Officer, Chobani; and Andrew Sherrard, Chief Marketing Officer, T-Mobile.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day go mainstream. Now, as we rapidly approach the year’s end, it looks like VR already has gone mainstream. And the VR pioneers with first-to-market technologies, solutions, and content offerings are reaping the benefits of having picked up the slack for VR laggards and holdouts who simply didn’t believe that enough consumers are ready to embrace virtual reality.
On Monday, CNBC confirmed that Samsung’s $99 Gear VR headset blazed its way to sold-out status at Amazon.com and BestBuy.com barely 48 hours after launch. It’s a stunning success, but one that the digital content crew at The New York Times has already experienced first-hand. Their publication’s VR app, we’re told, was downloaded “more times in its first four days than any Times app before,” says Kate Kaye of AdAge.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
The biggest day of the holiday shopping frenzy is upon us. And Amazon is getting out ahead of the retail madness.
Amazon.com has just announced holiday deals start already started last Friday, November 20.
And, get this — new deals are being added as often as every five minutes for eight straight days at www.amazon.com/blackfriday.
Posted in Mobile Advertising, Mobile Marketing, Technology
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
“New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads.
New data released today from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.
Posted in Mobile Devices, Mobile Gaming, News, Platforms, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
Money, Money, Money: Guess What Would Inspire More Family Physicians to Use Telehealth?
Money makes the world go around. And it’s also what would make more doctors embrace telehealth platforms.
Moseda Technologies Heralds New Pilot Project
mHealthWatch has learned that Moseda Technologies Inc. is launching a pilot project with a Western Canadian based seniors’ housing company.
Posted in mHealth
SCORE, if you’re not familiar, is the nation’s largest network of volunteer expert business mentors who routinely advise, counsel, and assist local businesses.
Now, new statistics on the success of its “Small Business Saturday,” launched by American Express in 2010 to encourage people to shop at small, local businesses on the Saturday after Thanksgiving, show that it’s working.
“After only one year, the U.S. Senate officially recognized Small Business Saturday,” a statement emailed to MMW reads. “By 2014, 67 percent of Americans were aware of the day, and the movement even grew on social media.”
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology