What’s new from Rio SEO, a leading purveyor of local SEO automation software?
The company has introduced its new “Search to Sale” module. The module was developed in partnership with Verve, known for its skills in location-based mobile advertising.
“Search to Sale is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers, and content distribution across various channels,” the company tells us. “The module links the online consumer experience with in-store visits and offers brick-and-mortar businesses a scalable, automated way to reach consumers with real-time, location-based contextual offers.”
Posted in Marketing Strategy, Mobile Marketing, Mobile SEO
For some, it conjures the type of fear once only reserved for the Zombie Apocalypse. But today, April 21st is a date far more horrific than even Friday, the 13th. On this occasion, Google will revise its algorithm, potentially elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.
To help you prepare for the shift ahead, the team at Nine Hertz has put together a new advice-rich infographic that aims to answer every question you may have right now about mobile SEO and preparing for the Google-centered changes ahead.
Posted in Announcements, Infographics, Mobile Marketing, Mobile SEO, News
Search engines are still where it’s at for many businesses — whether they’re promoting baby toys or political blogs. Yes, social media and mobile pushes are getting more attention, and they work.
Yet, nothing seems to work like SEO.
Want proof? It’s often in the raw numbers.
Posted in Announcements, Infographics, Marketing Strategy, Mobile SEO, News
Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable.
In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to marketers what it’s still good for, what works now and what changes to the tool should be embraced.
Posted in Announcements, Marketing Strategy, Mobile SEO, News, Platforms, Technology
Did you know that every month there are approximately 10.3 billion Google searches?
Check out these facts and more (courtesy of mobile payments giant PayAnywhere) in a new infographic from Visualistan, which delves into everything a marketer could want to know about Google search and SEO in 2014.
To get informed and make smart decisions about your business, take a gander at the visual shared below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile SEO, News, Platforms
Everyone, it seems, is taking local marketing more seriously. But who is really doing it well?
In an effort to find out, LocalVox has published a new local marketing “report card.” And the findings are quite riveting.
“When it comes to using local marketing to attract and retain customers and beat out the competition, many of the top 150 U.S. retailers are falling behind on local search, mobile, social media and content marketing efforts,” explains the report summary from LocalVox, an integrated local, social and mobile marketing platform.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile SEO, News, Platforms
Late last week, RME360 announced the launch of LocalMotion, a web-based SEO program designed to “improve advisors’ local search visibility in their target markets.”
In short, the program identifies and repairs inconsistent listings of advisors’ company contact information, otherwise known as citations.
LocalMotion works to ensure an advisor’s online search results are consistent and visible across more than 150 different local search portals and navigation tools such as Siri and TomTom. This advisor-focused program also includes custom review cards for an advisor’s business as well as instructions for how to obtain and promote reviews hosted on third-party sites, per the SEC’s new IM Guidance Update No. 2014-4.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile SEO, News, Platforms, Resources