With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms of predictable development in the future: search.
“As user engagement migrates to mobile devices, the fate of browser-based search is in question, along with that of search market share leader Google,” notes iReachContent.
Now a new Insight Paper by BIA/Kelsey — “Mobile Local Discovery: The Next Era of Search — explores Google’s multipronged strategy for remaining competitive in the mobile era.
Posted in Marketing Strategy, Mobile Search
Search engines are increasingly getting serious about coughing up mobile-friendly results to users.
Now, on the heels of Google’s plan to up the mobile accessibility, Bing announced it is tagging results links with a “Mobile Friendly” icon.
“Mobile search continues to surge ahead and grow as a percentage of overall internet search queries,” Bing noted in a blog post. “In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing.”
Posted in Announcements, Mobile Devices, Mobile Search, News, Platforms
Everyone wants to know where the digital market is heading, and no one more than the folks at Green Circle Agency, a leading technology-enabled, data driven digital marketing firm.
The company just released its first quarter 2015 “Digital Marketing Report,” revealing some noteworthy trends.
The report evaluates “trends in SEO, paid-search, social media, display advertising, product ads, comparison e-commerce sites, and much more, supplying detailed and comprehensive insights into digital-marketing trends by utilizing data from its huge client base,” according to a provided statement.
Posted in Announcements, Mobile Search, News, Platforms, Smartphones, Technology
On Wednesday, gShift published the results of a recent survey of more than 700 digital marketers.
The findings indicated that a majority of respondents plan to increase their search marketing spend across desktops and mobile in 2015.
Spending will continue to climb even though marketers still struggle with measuring performance and results.
Posted in Announcements, Marketing Strategy, Mobile Search, News, Platforms
When you want to search, where do you go?
If you’re like most people in the world, you go to Google.
Recent research from Define Media Group, which tracked traffic to 94 sites across various industry verticals between January and November 2014, asserts that Google accounted for a whopping 93 percent of online and mobile web organic search traffic worldwide.
That pretty much leaves Bing and Yahoo in the dust, with a combined (and paltry) 6 percent.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Search, News, Platforms, Technology
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.
Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click advertising dollars from online to mobile.
According to research by San Diego-based Covario and highlighted recently by Search Engine Watch, one third of last quarter’s paid search advertising was spent on mobile.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Search, News, Platforms
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.
As a result — of course — competition is heating up. Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.
As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology