Imagine returning home from your favorite coffee shop only to discover that your wallet is missing. Now what do you do? You have to cancel all of your credit cards and protect your personal information to prevent theft.
Now imagine that the same thing happens, but it’s your cell phone. It can be much more challenging for the thief in question because whoever gets your phone needs to have your exact fingerprints and know your pin numbers.
So which of these two scenarios makes you feel safer?
Posted in Mobile Advertising, Mobile Commerce, Mobile Payments
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
We’ve all been there — you go to a store, gas station or restaurant to discover they only accept certain types of credit cards, or even worse, only cash. Incredibly frustrating! But nowadays, our world has fortunately evolved to accommodate our never-ending digital needs and the yearning to eliminate an unnecessarily thick and bulky wallet. This is where mobile apps have once again proven themselves to be increasingly valuable while working with something most us always carry around, our smartphones.
Posted in Announcements, Mobile Payments, News, Opinion, Platforms, Smartphones, Technology
Fresh out of Austin, Texas last week came news that RideScout — a leading mobile app that lets users search and compare ground transportation options on demand — has acquired GlobeSherpa.
GlobeSherpa is a “market leader in mobile solutions for public transportation” with mobile book-and-pay ticketing in several major US markets (Portland, San Francisco and Chicago, for example).
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).
PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.
“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms
USA Technologies, a provider of wireless, cashless payment and M2M/IoT solutions, has just published data from its 2015 Cashless Knowledge Base Study.
Based on the findings presented, a cashless payment platform can indeed be instrumental in driving additional revenues.
One of the highlights of this year’s study shows average cashless usage at locations equipped with USA Technologies’ ePort Cashless Payment System went up to 37 percent during a recent one-month period from 32 percent during a similar one-month period a year earlier.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms
Cole Haan, the American lifestyle footwear and accessories brand, has just launched Apple Pay within their mobile shopping application.
According to details shared with MMW, the move will allow customers to make purchases with one touch.
Cole Haan, we’re told, is the first lifestyle brand to adopt this contactless payment technology within a single branded application experience.
Posted in Mobile Apps, Mobile Commerce, Mobile Payments, Technology
Apple Pay, the mobile money platform introduced by Apple last year, has reached a level of popularity that can only be described as “out of this world.”
Perhaps that’s why NASA is the among the latest supporters of the payments platform.
On Tuesday, Apple augmented the list of organizations and financial institutions to adopt Apple Pay. And among the most obvious additions is the NASA Federal Credit Union.
Posted in Announcements, Mobile Payments, News, Resources