Archive | Mobile Partners

Could Verizon-AOL Deal Spark a Flurry of Industry Consolidation?

Could Verizon-AOL Deal Spark a Flurry of Industry ConsolidationWhen Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues.

But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.

“Yahoo has reportedly considered making Foursquare a big offer in recent weeks,” writes Heine. “The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology0 Comments

What Do You Get When You Cross Full-Funnel Marketing Automation and Paid Online Advertising?

What Do You Get When you Cross Full-Funnel Marketing Automation and Paid Online AdvertisingIt sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.

This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Software, News, Platforms0 Comments

Multiple Screens Treated to The 2015 Hangout Music Festival

Multiple Screens Will Be Treated to The 2015 Hangout Music FestivalIt’s true. Mobile makes for some pretty awesome bedfellows.

Late last week, MTV, VH1 and Palladia announced that they will unite to “take fans to the Gulf Shores of Alabama” for the “2015 Hangout Music Festival.”

The effort is being touted as an unmatched and curated experience on any device or platform of choice.
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Posted in Announcements, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments

PowerLinks and Unruly Team Up to Serve Programmatic Native Video Ads

PowerLinks Unruly Partner LogoProgrammatic native advertising partnership?

It’s a done deal now. We’ve just learned that PowerLinks, a programmatic native advertising platform, and video ad tech company Unruly are partnering in the launch of an industry first programmatic native advertising effort.

“The partnership will enable buyers on the PowerLinks demand-side platform (DSP) to run video campaigns across premium publishers on UnrulyX, where audiences will see native ads across all devices, served through In-Feed placements on home pages and in content streams,” according to a joint announcement.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology0 Comments

Teradata Taps Urban Airship as Integration Partner

Teradata Taps Urban Airship as Integration PartnerIt’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead.

On Wednesday, Urban Airship — a top mobile engagement platform — announced a new partnership with Teradata Marketing Applications, a division of Teradata Corp., a big data analytics and marketing applications company.

Together, they are pushing a joint solution as part of the firms’ strategic partnership announced last year.
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StackAdapt Taps TripleLift for Native Programmatic Direct

StackAdapt Taps TripleLift for Native Programmatic DirectThis just in: StackAdapt has tapped TripleLift to improve native programmatic direct.

“Even though we see the programmatic native advertising ecosystem evolving similar to other ad formats, we also see many advertisers and publishers looking for more transparency and control over where and which content is delivered to users,” said StackAdapt CEO Ildar Shar. “Programmatic direct is a massive trend in video and we are seeing native advertising starting to shape up in that direction, too.”

Shar said the firm tapped TripleLift because of its scale and the fact that “they are the only native programmatic technology that supports custom DealIDs that other exchanges don’t currently offer.”

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Adobe, Microsoft Partner to ‘Transform Marketing’

Adobe, Microsoft Partner to 'Transform Marketing'Big news from the folks at Adobe.

MMW has learned that Adobe and Microsoft are now in business together. The two companies have secured a strategic partnership that will “redefine how enterprises manage their marketing, sales and services” to better engage with customers across all touch points.

According to a formal announcement from Adobe, we know that the partnership will include the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – “from reach and acquisition to retention and loyalty.”
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