Boost Media, DialogTech, and IgnitionOne have announced a partnership formed to improve marketers’ ability to drive enhanced digital advertising performance across search, social, and display.
The partnership aligns Boost Media, the leader in creative optimization marketing technology, with DialogTech, the market leader in call analytics and delivery, and IgnitionOne, a comprehensive marketing cloud leader.
Working together will allow marketers to expand their marketing strategy through innovative ways of accessing data and applying actionable insights across every marketing channel.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Partners, Platforms
Now this is what you call a powerhouse couple.
This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for iOS business users.
How will they do it, you ask? By optimizing Cisco networks for iOS devices and apps, integrating iPhone with Cisco enterprise environments and providing unique collaboration on iPhone and iPad.
Posted in iOS, Mobile Partners
It’s a big acquisition in the realm of mobile and online commerce.
On Monday, QVC — a well-known leader in video and ecommerce retail — just announced that its acquiring zulily, inc.
The deal is said to be worth $2.4 billion.
Posted in Marketing Strategy, Mobile Commerce, Mobile Partners
Palo Alto Networks, a security company, and the team at Tanium, who are also specialists in security and systems management, have formed a strategic alliance that we’re told will “transform the effectiveness, accuracy, and speed by which large, distributed organizations prevent, detect, and respond to today’s cyberthreats.”
In 2015, it’s all about going to war with cyber terrorists and winning the battles at hand.
Given the speed and sophistication of modern cyber attacks, integrated and automated prevention technologies “are of the utmost essence.”
Posted in Announcements, Marketing Strategy, Mobile Partners, News, Platforms, Technology
Yahoo!, Inc. and Polyvore, Inc. have announced a definitive agreement for Yahoo to acquire Polyvore.
Polyvore is a well-known social shopping site.
“The acquisition will enhance Yahoo’s consumer and advertiser offerings — Polyvore will strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers,” a joint statement to the media reads. “Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social) through its strong offerings in social, native, and mobile.”
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology
Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their latest happenings.
The company is announcing a new partnership with LiveRamp, a provider of data onboarding services.
This partnership, a provided statement explains, allows marketers to use their CRM data within SITO’s products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer’s CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Partners, Technology
On Thursday, at its annual Postback conference in Seattle, TUNE — an enterprise SaaS platform for mobile marketing — announced its acquisition of Artisan Mobile.
Artisan’s analytics, testing and marketing automation solution makes it possible, we’re told, for marketers to create highly personalized, compelling mobile experiences in real-time without writing code or resubmitting to app stores.
The acquisition comes less than a month after the launch of the TUNE Marketing Console (TMC), a unified console created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product, and marks a period of rapid growth in the advertising industry.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology