Yahoo!, Inc. and Polyvore, Inc. have announced a definitive agreement for Yahoo to acquire Polyvore.
Polyvore is a well-known social shopping site.
“The acquisition will enhance Yahoo’s consumer and advertiser offerings — Polyvore will strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers,” a joint statement to the media reads. “Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social) through its strong offerings in social, native, and mobile.”
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology
Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their latest happenings.
The company is announcing a new partnership with LiveRamp, a provider of data onboarding services.
This partnership, a provided statement explains, allows marketers to use their CRM data within SITO’s products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer’s CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Partners, Technology
On Thursday, at its annual Postback conference in Seattle, TUNE — an enterprise SaaS platform for mobile marketing — announced its acquisition of Artisan Mobile.
Artisan’s analytics, testing and marketing automation solution makes it possible, we’re told, for marketers to create highly personalized, compelling mobile experiences in real-time without writing code or resubmitting to app stores.
The acquisition comes less than a month after the launch of the TUNE Marketing Console (TMC), a unified console created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product, and marks a period of rapid growth in the advertising industry.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology
Eventcrowd, a full service digital event management agency, and communications leader Marketwired have teamed up to handle media for Social Media Week Miami 2015.
The event is slated for September 14-18 at Miami Dade College.
As part of the partnership, Marketwired will provide news distribution on coverage surrounding the event, including announcing winners of the #SMWMiami Digital Influencers Awards. The awards pay tribute to talented professionals who are leading the way in digital innovation. Also, the event’s website (socialmediaweek.org) will benefit from a customized Marketwired newsfeed with content related to the organization’s activities and media news relevant to its readers.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Partners, News, Platforms
Kahuna and Segment have hooked up — and not on Tinder, my friends.
Segment is a major customer data hub that works with companies such as Nokia, Conde Nast, and Rdio, and which developed a single SDK for collecting customer interaction data. It also integrates third-party tools for analytics and marketing.
Word is that the partnership lets anyone who integrates with Segment to immediately start sending customer data to Kahuna, helping to speed up development of personalized marketing campaigns.
Posted in Announcements, Mobile Partners, News
The next horizon for corporate sales and growth? That would be some of the biggest and relatively untapped markets in the world, including China, India, and the Middle East.
Unilever — it appears — has decided to act.
“Alibaba Group and Unilever China announced a comprehensive strategic partnership that will enable Unilever to reach customers across China with unprecedented precision and effectiveness through Alibaba Group’s data-driven ecosystem,” according to a news release. “Key areas of collaboration include rural China penetration, cross-border e-commerce, consumer protection, and Big Data.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Partners
The GSMA Mobile World Congress in a globally recognized conference and exhibition that in 2015 alone drew in over 94,000 visitors from over 200 countries.
The last conference, as MMW reported in February, showcased over 2,000 companies that are the current industry leaders within their respective markets.
In a recent announcement, GSMA confirmed that they have signed an agreement with Barcelona City Partners to host the GSMA Mobile World Congress through 2023. In 2015, the 4-day conference generated hundreds of millions of dollars and nearly 12,675 part-time jobs to the local economy, and the annual conference is expected to continue to grow each year.
Posted in Announcements, Mobile Devices, Mobile Partners, News, Platforms, Technology