3seventy, a global provider of SMS mobile marketing and engagement solutions, is now in business with the folks at email marketing leader Benchmark Email.
This new relationship, an emailed statement to MMW reads, forges two communication channels, “allowing companies to send the best message to the right contacts, at the right time through the channel of their choice – SMS or Email.”
Posted in Marketing Strategy, Mobile Partners, Platforms, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
Being able to better analyze and target a consumer’s behavior has always been a vital component of the overall marketing mix. Understanding whom your target it is, what their preferences are, and what drives their purchases is invaluable data for any marketer to obtain. With this in mind, Tapad Inc., the leader in cross-device marketing technology, is delivering even more value to brands and agencies by integrating audience profile data into its cross-device media platform.
Posted in Marketing Strategy, Mobile Marketing, Mobile Partners, Platforms
Some of the biggest names in technology — Amazon, Apple, Google, Intuit and PayPal — have just announced the formation of Financial Innovation Now, a coalition that will promote policies to help foster greater innovation in financial services.
“Innovation is coming to financial services, and now is the time for Washington to help enable a modern financial system that is more accessible, affordable, and secure,” said Brian Peters, Executive Director of Financial Innovation Now. “This alliance of remarkably innovative companies brings a new voice to Washington’s financial conversations, and we look forward to engaging on a wide range of opportunities. Whether it is protecting consumers, growing small businesses, or promoting financial literacy and savings, Financial Innovation Now wants policymakers to understand how new technologies can help solve today’s policy challenges.”
Posted in Announcements, Marketing Strategy, Mobile Partners, News, Platforms, Technology
This week, Activision Blizzard, Inc. and King Digital Entertainment plc announced the signing of a definitive agreement under which ABS Partners C.V. — a wholly owned subsidiary of Activision Blizzard — will acquire all of the outstanding shares of King.
The deal, we’re told, is worth $5.9 billion.
As of this writing, it is expected that the acquisition will be completed by Spring 2016.
Posted in Mergers And Acquisitions, Mobile Partners
Marin Software Incorporated, provider of a cross-channel performance advertising cloud for advertisers and agencies, confirmed to MMW on Monday its latest partnerships through which customers can immediately use their first-party data to “seamlessly target mobile users, retarget them across devices, and keep them engaged after app installs.”
“Today,” the firm tells us, “software development kits (SDKs) allow advertisers to collect in-app mobile event and engagement data. What we have learned is that mobile app retention is a significant challenge. Reports have shown that over 80% of mobile apps are abandoned within the first week of install. Quickly reaching and captivating those abandoners is essential, as up to 40% of users who do not return within the first day and 60% of users who do not re-engage within a week, will never return.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, News
On Monday, the folks at Mozido, a global provider of digital payments and commerce solutions, announced the global availability of its new host card emulation (HCE) product, Mozido HCE.
Additionally, sandwiched into this week’s announcement, is news that Taiwan Mobile Payments Co. (TWMP) has tapped Mozido as provider for its HCE and tokenization services to its consortium of 27 Taiwanese banks and financial institutions.
Mozido’s HCE solution will provide a hybrid mobile wallet capability for TWMP that supports both existing consumers using hardware secure element based NFC phones, and consumers using HCE cloud-based NFC phones.
Posted in Mobile Commerce, Mobile Partners, Mobile Payments
JD.com, China’s largest online direct sales company, is expanding its partnership with Tencent Holdings Limited, a top provider of Internet services in China.
This week, the companies jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion.
The expanded mobile marketing partnership will explore new avenues to leverage Tencent’s leading social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside JD.com’s leading e-commerce platform and its vast wealth of data about online shopping trends and behavior.
Posted in Marketing Strategy, Mobile Marketing, Mobile Partners