The generation buried in student debt expects savings on-demand across all digital channels, is happy to share personal information in order to get more relevant savings offers, and prefers browsing store shelves to shopping online.
That’s one of the key finding straight out of “Uncovering Truths Of Millennial Spending,” a new report by Coupons.com Incorporated and research firm Bovitz, Inc.
To make the report happen, researchers surveyed 2,000 people in Millennial, Gen X and Boomer generations.
Posted in Marketing Strategy, Mobile Coupons, Mobile Marketing, Platforms, Technology
There are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of mobile-only coupons. With the impressive growth in mobile coupon distribution and use in the past few years, eMarketer created their first-ever forecast for companies providing mobile coupons.
Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:
Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Platforms, Technology
This week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.
The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.
Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology
MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.
“In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”
So what are the key findings from the survey that mobile marketers need to know?
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Coupons, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals.
Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.
The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms
LiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.
According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”
Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms