Imagine returning home from your favorite coffee shop only to discover that your wallet is missing. Now what do you do? You have to cancel all of your credit cards and protect your personal information to prevent theft.
Now imagine that the same thing happens, but it’s your cell phone. It can be much more challenging for the thief in question because whoever gets your phone needs to have your exact fingerprints and know your pin numbers.
So which of these two scenarios makes you feel safer?
Posted in Mobile Advertising, Mobile Commerce, Mobile Payments
Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
The next horizon for corporate sales and growth? That would be some of the biggest and relatively untapped markets in the world, including China, India, and the Middle East.
Unilever — it appears — has decided to act.
“Alibaba Group and Unilever China announced a comprehensive strategic partnership that will enable Unilever to reach customers across China with unprecedented precision and effectiveness through Alibaba Group’s data-driven ecosystem,” according to a news release. “Key areas of collaboration include rural China penetration, cross-border e-commerce, consumer protection, and Big Data.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Partners
Fresh out of Austin, Texas last week came news that RideScout — a leading mobile app that lets users search and compare ground transportation options on demand — has acquired GlobeSherpa.
GlobeSherpa is a “market leader in mobile solutions for public transportation” with mobile book-and-pay ticketing in several major US markets (Portland, San Francisco and Chicago, for example).
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms
On Wednesday, Visa Inc. and Verifone announced a partnership that will enable merchants to “offer their customers a more streamlined, secure purchase experience” across digital and face-to-face commerce environments.
In short, the partners posit, this is a concerted effort to dramatically ramp up global omni commerce.
As a direct result of the pairing, the team pledges to integrate industry leading platforms. Verifone, we’re told, will connect its point of sale gateway to Visa’s CyberSource global merchant payment management platform. The end result? Merchants gain a single platform to protect customer payment data, mitigate fraud, and integrate digital and offline payment systems.
Posted in Marketing Strategy, Mobile Commerce, Platforms, Technology
Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.”
“Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just 5 percent growth in the last decade,” notes TechCrunch. “Mobile Internet is the mobile growth market. Digi-Capital now forecasts almost 3x revenue growth from $300 billion last year to $850 billion by 2018.”
Posted in Marketing Strategy, Mobile Commerce, Platforms
Sizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for driving sales in stores.
The purpose of the partnership? To enable brands to incorporate real-time and offline shopping data into rich media creative on all screens. Ideally, this will drive in-store foot traffic and purchases at brick-and-mortar retail locations.
Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion.
Posted in Announcements, Mobile Commerce, Mobile Marketing, News, Platforms, Technology