Archive | Mobile Commerce

Mobile, Online Shopping Phenomenon zulily Joining QVC Group

Mobile, Online Shopping Phenomenon zulily Joining QVC GroupIt’s a big acquisition in the realm of mobile and online commerce.

On Monday, QVC — a well-known leader in video and ecommerce retail — just announced that its acquiring zulily, inc.

The deal is said to be worth $2.4 billion.
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Time for the Buy Button, Baby: Salesforce Launches One for Community Cloud

Time for the Buy Button, Baby Salesforce Launches One for Community CloudSalesforce, a major customer relationship management company, just announced that Community Cloud can now let companies embed a buy button into online communities.

It’s a first — and it could be big.

“The new e-commerce capabilities enable communities of customers to discover, research, discuss and buy products in a single location while introducing a new sales channel for companies,” a provided statement to MMW reads.

Consumer services from Facebook and TripAdvisor to Pinterest and Twitter want to help brands drive revenue by allowing people to “click to buy” directly within the community.

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Apple Joins the NFC Forum

Apple Joins the NFC ForumThis week, Apple made it clear (as if it wasn’t already clear) that NFC technology is a high priority for the company both now and in the future.

On Wednesday, news emerged that Apple has now joined the NFC Forum as a “sponsor member.”

“The top tier of NFC Forum membership, sponsor membership, entitles an organization to a seat on the NFC Forum board of directors, the association’s governing body,” NFC Forum director Paula Hunter said in a statement. “We are delighted to welcome Apple to our board of directors as an NFC Forum sponsor member.”
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New Solution Helps Merchants and Partners ‘Ease PCI Compliance’ and EMV Migration

New Solution Helps Merchants and Partners 'Ease PCI Compliance' and EMV MigrationMMW learned straight from the RSPA RetailNOW conference this week that Ingenico Group, a payment solutions provider, announced that its Telium Semi-Integrated (TSI) payment solution provides an easy path for point-of-sale (POS) providers and other ISVs/VARs to start enabling EMV payments.

According to a provided statement, Ingenico Group has been working with partners for “years” on Semi-Integrated offerings, and has used that expertise to “create a flexible integration toolkit to simplify the process of developing these solutions.”

Semi-Integrated payment solutions limit communications between the PINpad and POS system to non-sensitive exchanges, preventing card data from entering the POS – instead, it is encrypted and routed directly from Ingenico Group’s smart terminal to the merchant’s card processor or gateway.

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Blue Calypso Debuts Mobile Shopper Engagement Program

Blue Calypso Debuts Mobile Shopper Engagement ProgramBlue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact.

Consequently, Blue Calypso is rolling out a new shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations.

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Mobile Payment Tech Not Only Popular But Practical for Personal, Business Use

Mobile Payment Tech Not Only Popular But Practical for Personal, Business UseImagine returning home from your favorite coffee shop only to discover that your wallet is missing. Now what do you do? You have to cancel all of your credit cards and protect your personal information to prevent theft.

Now imagine that the same thing happens, but it’s your cell phone. It can be much more challenging for the thief in question because whoever gets your phone needs to have your exact fingerprints and know your pin numbers.

So which of these two scenarios makes you feel safer?

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Can Marketers Boost Chances of Mobile Commerce Success with the Touch of a ‘Button’?

Can Marketers Boost Chances of Mobile Commerce Success with the Touch of a ‘Button’Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.

Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?

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