On Wednesday, Visa Inc. and Verifone announced a partnership that will enable merchants to “offer their customers a more streamlined, secure purchase experience” across digital and face-to-face commerce environments.
In short, the partners posit, this is a concerted effort to dramatically ramp up global omni commerce.
As a direct result of the pairing, the team pledges to integrate industry leading platforms. Verifone, we’re told, will connect its point of sale gateway to Visa’s CyberSource global merchant payment management platform. The end result? Merchants gain a single platform to protect customer payment data, mitigate fraud, and integrate digital and offline payment systems.
Posted in Marketing Strategy, Mobile Commerce, Platforms, Technology
Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.”
“Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just 5 percent growth in the last decade,” notes TechCrunch. “Mobile Internet is the mobile growth market. Digi-Capital now forecasts almost 3x revenue growth from $300 billion last year to $850 billion by 2018.”
Posted in Marketing Strategy, Mobile Commerce, Platforms
Sizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for driving sales in stores.
The purpose of the partnership? To enable brands to incorporate real-time and offline shopping data into rich media creative on all screens. Ideally, this will drive in-store foot traffic and purchases at brick-and-mortar retail locations.
Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion.
Posted in Announcements, Mobile Commerce, Mobile Marketing, News, Platforms, Technology
Cole Haan, the American lifestyle footwear and accessories brand, has just launched Apple Pay within their mobile shopping application.
According to details shared with MMW, the move will allow customers to make purchases with one touch.
Cole Haan, we’re told, is the first lifestyle brand to adopt this contactless payment technology within a single branded application experience.
Posted in Mobile Apps, Mobile Commerce, Mobile Payments, Technology
Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon.
“The buttons will accompany sponsored—or paid—search results, often displayed under a ‘Shop on Google’ heading at the top of the page,” notes the story by Alistair Barr and Rolfe Winkler. “Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.”
Reportedly, shoppers who click a buy button will be taken to another Google product page where they can finalize a purchase.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
Yes, I’m that person. The customer who insists on a receipt after every debit card purchase. Sure, it’s a waste of paper. But if my purchase for $12.11 shows up on my account as a debit of $1211 — what do I have as evidence?
After all, it took Jean Obando two weeks to get back $550 in fraudulent charges that came via his Starbucks mobile app.
The Starbucks app needs tightening up, since thieves (who probably don’t even like coffee) are using it as a gateway to rob money from consumer credit cards, bank accounts, and PayPal accounts. And this week, Starbucks admitted it.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms
It’s enough to make one wonder how any brick-and-mortar stores are surviving.
What’s happening with online retail sales in the U.S.?
Forrester Research recently dove into a pool of statistics to produce some interesting findings.
Posted in Announcements, Mobile Commerce, News, Platforms, Predictions