Moovweb, a self-proclaimed pioneer in powering engaging mobile experiences for the world’s leading brands, has just introduced MoovCheckout, the industry’s “only solution” that enables businesses to directly control and optimize checkout flow and reduce shopping cart abandonment- radically increasing conversion rates. This uses the practices of e-commerce usability and integrates rich checkout analytics in one easy solution.
According to a company demo, MoovCheckout allows marketers to make informed decisions based on actionable insights and benchmarks to increase mobile conversion rates by as much as 25%.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms
A Ranking Solutions study of 600 UK consumers discovered that 46 percent of them had made a purchase on a smartphone device in the period immediately preceding the survey.
“This confirms government statistics too which found that 74 percent of adults in the United Kingdom had made a purchase online, although they also included desktop access to making a purchase, too,” a report summary provide to MMW reads. “This rampant increase in mobile spending is largely attributed to increasingly tech-savvy consumers and the prolific rise of the internet.”
There’s another thing this information suggests, too: businesses of all sizes need to leverage this opportunity as soon as possible.
Posted in Mobile Commerce, Technology
Does TV still have enough juice to work in the digital age?
Apparently, yes. A new report reveals that website traffic rises and falls in direct correlation with TV advertising for the majority of call-to-action brands.
“Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands” analyzed a cross-section of 125 brands in six different categories (restaurants, retail, travel, telecommunications/location-based mobile apps, financial, insurance) representing more than $30 billion in television advertising in 2014.
Posted in Announcements, Mobile Commerce, News, Platforms, Technology
Mobeam, a leader in mobile barcode beaming technology, says it has finalized plans to partner with Mobiquity Networks to integrate Mobiquity’s location-based advertising and app engagement software into its Beep’nGo app.
The move, we’re told, will enable the app to deliver highly targeted, barcoded offers to shoppers, which they can redeem at in-store checkouts directly from their smartphones.
Mobeam’s patented light-based beaming technology overcomes historical technical barriers and enables point of sale (POS) red laser scanners to read barcodes on Android mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, News, Platforms, Smartphones, Technology
Making a purchase or other payment is not like it used to be.
These days, cash and credit cards aren’t the necessities they once were because alternative-payment options are just a tap or two away on a mobile device through apps such as Google Wallet, Apple Pay, Square, Levelup, Kash and PayPal.
But just how secure are those mobile-payment apps and who makes sure that the companies behind them are doing all they can to keep your personal data safe?
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News
Looks like Uber may soon broaden its focus. The company will still carry people, of course, but could be carrying packages before long.
Express delivery from retailers handled by Uber? That’s the plan that’s been in testing for about a year.
“The popular ride-hailing service is planning a partnership announcement this fall with big retailers and fashion brands that could number in the dozens, as it looks to make Uber an express delivery option for shoppers on a wide range of shopping websites and apps, according to three sources,” reports Recode. “Uber could announce the partnerships as soon as late September or early October.”
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Technology
It’s a big acquisition in the realm of mobile and online commerce.
On Monday, QVC — a well-known leader in video and ecommerce retail — just announced that its acquiring zulily, inc.
The deal is said to be worth $2.4 billion.
Posted in Marketing Strategy, Mobile Commerce, Mobile Partners