The idea of shopping on mobile is picking up steam by the week. So are creative ideas to make that easier for marketers.
Now Mobissue has created new (and free) digital catalog software that allows businesses to target shoppers via their mobile devices.
“Downloaded as an app, customers are treated to an amazing digital catalog that promotes the business’ products using a range of the latest promotional elements including audio, video, and animation,” according to a company statement provided to MMW.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Marketing
If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication?
Maybe not, suggests new information.
“Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers would communicate with brands when they weren’t sitting in front of a computer.”
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Technology
The team at Rand Internet Marketing has confirmed plans to host the 2nd Annual eCommerce Expo South Florida on February 17, 2016 in Fort Lauderdale, Florida.
According to details dished in a news release shared with MMW, Simple Helix, an Alabama-based Magento, PrestaShop and WordPress optimized hosting company, will be the co-host of the event this year.
The eCommerce Expo South Florida is tailored to individuals and business professionals that own or manage an e-commerce website; or are a manufacturer, wholesaler, distributor, or retailer that is considering expanding into e-commerce, as well as those that are interested in hiring a website design, web development, online advertising, internet marketing, or web hosting firm.
Posted in Announcements, Mobile Commerce, Mobile Devices, News, Platforms, Technology
It’s an unfortunate fact of life in the world of eCommerce. People are abandoning their goods at the point of sale. Research shows that retailers are losing $18 billion annually due to shopping cart abandonment. Over two-thirds of people who add items to their online shopping cart leave without purchasing, and mobile rates are 70% lower than that for the desktop.
Haresh Kumar, VP of Marketing for Moovweb, and a team have incorporated the findings of leading research center on e-commerce usability, Baymard Institute, to categorize six types of best practices that you can apply to your mobile checkout and increase conversions up to 25%.
Posted in Announcements, Mobile Commerce, News, Technology
On Monday, the folks at Mozido, a global provider of digital payments and commerce solutions, announced the global availability of its new host card emulation (HCE) product, Mozido HCE.
Additionally, sandwiched into this week’s announcement, is news that Taiwan Mobile Payments Co. (TWMP) has tapped Mozido as provider for its HCE and tokenization services to its consortium of 27 Taiwanese banks and financial institutions.
Mozido’s HCE solution will provide a hybrid mobile wallet capability for TWMP that supports both existing consumers using hardware secure element based NFC phones, and consumers using HCE cloud-based NFC phones.
Posted in Mobile Commerce, Mobile Partners, Mobile Payments
Making a purchase or other payment is not like it used to be. These days, cash and credit cards aren’t the necessities they once were because alternative-payment options are just a tap or two away on a mobile device through apps such as Google Wallet, Apple Pay, Square, Levelup, Kash and PayPal.
But just how secure are those mobile-payment apps and who makes sure that the companies behind them are doing all they can to keep your personal data safe?
Posted in Mobile Apps, Mobile Commerce, Mobile Payments
The 2015 Mobile Payment Security Study, conducted by ISACA, surveyed over 900 cybersecurity professionals and revealed that 47% said that mobile payments are not secure and carry significant perceived security risks.
87% predict that there will be a large increase in the number of mobile payments data breaches over the next 12 months. Chargebacks911 COO, Monica Eaton-Cardone, says that this perceived lack of security has had a negative impact on its adoption.
Posted in Mobile Commerce, Mobile Payments