Could it be true? Amazon has is digging deep with its launch of a new app store called “Amazon Underground.”
Amazon’s pledge is to provide Android consumers with a compendium of top apps that are 100% certifiably free – with no hidden in-app purchases required.
A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
This fall, a statement from MOKO Social Media announcement, the company will launch four new student apps to U.S. college and high school students.
MOKO, we’re told, has exclusive agreements with Intramural Leagues and BigTeams, the largest college and high school sports data providers in the U.S., “to provide apps REC*IT and BigTeams powered by REC*IT to more than 950 U.S. colleges and 4,000 high schools exclusively.”
You can watch the short video on upcoming student product releases below.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms
Epson America was one of the exhibitors showing off new consumer and enterprise applications at SIGGRAPH 2015 earlier this month.
Epson showcased apps for its Moverio BT-200 augmented reality smart glasses August 11-13 at the Los Angeles Convention Center.
“Sean McCracken, an award-winning augmented reality smart glasses app developer and CEO of Imaginary Computer, will host a variety of tutorials that will provide attendees an up-close look at how he develops his ground-breaking augmented reality applications on the Moverio platform,” the company said ahead of the event.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Technology
Don’t you hate it when you get those texts from an unknown number, with or without a vague “name,” that you don’t recognize and can’t possibly verify as legit?
Help could be on the way. And you don’t even have to text 911.
Truecaller, a mobile call management company, has just released its “Truemessenger,” an app which the company claims will make texing smarter and more social. And it’s currently free to download on Google Play.
Posted in Mobile Apps, SMS / Text, Technology
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according to an announcement today from MobileBridge.
The answer, the company says, is to leverage available data from CRM and other marketing sources in order to make the engagement as contextual as possible yet also fun and engaging, and on a regular basis.
To make its customers’ in-app engagements more fun and engaging, app-based Marketing Relationship Management solution provider MobileBridge is introducing new functionality into its native content creation module.
Posted in Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Marketing, Platforms
The biggest name in juice is going mobile.
Jamba, Inc., a self-proclaimed health and wellness brand, is busy promoting its new app.
According to an announcement from the company, consumers will now be able to skip the line at over 200 stores.
Posted in Announcements, Mobile Apps, News, Platforms, Technology
Ahead of the weekend, Vendini rolled out Patron Connect, which is a new mobile app aimed to “dramatically improve day-of-show relationships between live event venues and their patrons and help foster strong connections with these customers.”
Based on the details shared with MMW, the initial release will be available on iPad for Vendini Members running iOS 8 and later.
“Regardless of what type of live event you’re having, the day of show can be absolute mayhem, which can make developing and fostering relationships between you and your patrons difficult,” said Vendini CEO Mark Tacchi. “Patron Connect will act as your personal assistant, automatically pulling data on your top patrons and VIPs. Spending habits, personal preferences, notes on patrons… all of this is designed to go one step further than existing CRMs, serving up this data in a quickly digestible and actionable way.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Technology