“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”
That’s the opener from a long-ish but very instructive recent post by Elliot Sedegah at Adobe’s Digital Marketing blog.
The problem, according to Sedegah?
“Too often … there’s a disconnect between recognizing and then harnessing the impact of an asset,” he explains. “While most marketers know gathering data on content use is important, many still “trust their gut” for making marketing-spend decisions.”
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology
This afternoon, the team at FollowAnalytics and MMA will present a webinar that could be of significant value to no shortage of marketers in the modern mobile age.
In short, it’s all about getting personal.
“A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis,” the webinar’s registration page reads. “But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing
Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers taking a close look.
According to details shared with MMW, Kochava is behind a new class of integration through the Kochava Adapter Framework, which integrates “the industry’s best push and in-app messaging providers.”
Kochava designed the Adapter Framework to support its customers’ desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Marketing, News, Platforms, Technology
A new research report reveals the explosive growth in calls generated from mobile advertising and why marketers, without call attribution, could be missing out on 49 percent of mobile conversions.
DialogTech, a market leader in call analytics and automation for businesses and agencies, wrote the report — titled “The 49% ROI Mistake Marketers Don’t Know They’re Making” — which contends lack of call attribution leads to inaccurate ROI data, as well as an inability to optimize marketing spend.
“With marketing budgets increasingly tied to quantifiable results, the failure to measure all conversions jeopardizes future budgets,” warns DialogTech.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Shopping, News
We know, it sounds like something Shakespeare might say.
On the other hand, it also sounds like something your social media marketing consultant might ask, too.
And we have answers. Or at least some.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News
Ahead of the weekend, MMW was briefed by the team at App Annie about the open beta launch of its newest free offering for app developers and publishers.
Meet “In-App Analytics.”
“Through an integration with Google, In-App Analytics allows users to view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard,” the company tells us. “The new additional usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio and enabling time saving analysis and optimization.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Apps, Platforms, Technology
MMW learned Tuesday that Vizury, a Big Data Marketing company, has secured a partnership with AppsFlyer to “enable performance measurement and attributions” for Vizury’s app user re-engagement campaigns.
If you’re not familiar, AppsFlyer offers advanced measurement, attribution and analytics that help marketers pinpoint targeting, optimize their mobile ad spend and boost their ROI.
“With a quantum leap in In-app sales, app measurement and analytics are increasingly critical for brands. Through our partnership with AppsFlyer we offer a sophisticated analytics and attribution solution that equips our clients with accurate measurements for their app user re-engagement campaigns. Brands that have integrated with AppsFlyer can opt for our SDK-less solution for In-app marketing,” said Shiju Mathew, Head of Product Management at Vizury.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Platforms