Big news for mobile marketers from the team at AppsFlyer.
Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions
That’s the announcement from the leading mobile marketing attribution and analytics platform, according to the briefing provided to MMW this morning.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Tuesday, RippleNami — a company that aims to help collect, organize and visualize global data — today shared with MMW detail on the launch of rWAVES.
Designed to fundamentally change how customers interact with the world around them, rWAVES “seamlessly integrates physical and digital information using maps to provide real time awareness, communication and operations anywhere around the globe.”
So how does it work?
Posted in Infographics, Marketing Strategy, Mobile Analytics, News, Platforms, Technology
This week, the team at Tapjoy announced a new Integrated Attribution Program to enable app marketers to optimize their ad campaigns using independent, third-party attribution data.
The company says its initial partners in the program include AppsFlyer, a leading mobile advertising measurement platform, adjust, a mobile attribution and analytics company with comprehensive business intelligence services, and TUNE, the enterprise platform for mobile attribution and measurement.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Technology
Whose users — iOS or Android — engage the most? Turns out it’s Android customers by a 2-1 margin.
Urban Airship, a leading mobile engagement platform, just released its second “Mobile Engagement Benchmarks” report, which confirms this. The report analyzes notification engagement rates for both Android and iOS apps.
Interestingly, medium-performing Android apps have an average notification engagement rate of 20 percent versus 8 percent on iOS.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Analytics, News, Platforms, Smartphones
PubMatic, a marketing automation software company that works with publishers, has launched a new benchmarking dashboard.
It’s a first-to-market competitive dashboard that gives publishers the data and insights needed to increase the revenue generated by programmatic advertising inventory.
“Publishers will have the ability to benchmark their inventory’s performance against a competitive set and gain never-before-available insights into inventory value in the context of the broader real-time ad sales market,” the firm notes. “These insights will help publishers ensure that their content remains relevant to consumers and advertisers allowing them to increase the revenue generated from the sale of their advertising inventory.”
Posted in Announcements, Mobile Analytics, News, Technology
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019.
In the latest update to the team’s U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S. “to grow from $6.7 billion in 2015 to $18.2 billion in 2019.”
That represents a 28.5 percent compound annual growth rate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms
Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.”
According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their primary analytics tool for tracking Web visitors to also track the behavior of those receiving personalized experiences.
It goes without saying that this provides a “more comprehensive understanding of visitor behavior” and ultimately, lets marketers “have more complete information and make better decisions about their digital strategies.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Partners