PubMatic, a marketing automation software company that works with publishers, has launched a new benchmarking dashboard.
It’s a first-to-market competitive dashboard that gives publishers the data and insights needed to increase the revenue generated by programmatic advertising inventory.
“Publishers will have the ability to benchmark their inventory’s performance against a competitive set and gain never-before-available insights into inventory value in the context of the broader real-time ad sales market,” the firm notes. “These insights will help publishers ensure that their content remains relevant to consumers and advertisers allowing them to increase the revenue generated from the sale of their advertising inventory.”
Posted in Announcements, Mobile Analytics, News, Technology
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019.
In the latest update to the team’s U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S. “to grow from $6.7 billion in 2015 to $18.2 billion in 2019.”
That represents a 28.5 percent compound annual growth rate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms
Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.”
According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their primary analytics tool for tracking Web visitors to also track the behavior of those receiving personalized experiences.
It goes without saying that this provides a “more comprehensive understanding of visitor behavior” and ultimately, lets marketers “have more complete information and make better decisions about their digital strategies.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Partners
A brand new tool that extracts data from the market’s largest mega-panel of smartphone users could soon help many brands “understand the mobile market, track competitors, analyze trends, and make better business decisions.”
Mobidia Technology Inc., a leading mobile measurement and analytics company, has launched a new web-based dashboard designed to make it easier and faster for customers to gain insights into mobile application usage trends worldwide.
“Drawing from the industry’s largest global, mega-panel of smartphone users, Mobidia’s Analytics Web Dashboard is a comprehensive resource for mobile app data and engagement metrics, offering visibility into app penetration, engagement, retention, usage, and other advanced user-cohort metrics that reveal the true performance of mobile applications,” according to the company.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Technology
“Busting Through the Silos: Mobile Messagingâ€™s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.
The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.
“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinarâ€™s organizers. “In todayâ€™s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year.
“Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developersâ€™ goals and priorities for the coming year,” notes the mobile ad network.
The overwhelming theme of this yearâ€™s findings, according to independent mobile ad marketplace Millennial Media, is “that app developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and increasing their development of tablet apps.”
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, News, Platforms, Smartphones, Technology
This week, QuickMobile rolled out the next generation of its enterprise mobile app and analytics platform for meetings and events.
Calling it a breakthrough platform, the company says its QuickMobile Enterprise 2.0 enables companies to “respond to the rapidly growing demand for mobile capabilities for all their internal and external meetings and events, and to link event data with other business data.”
In short, QuickMobile says the aggregated data provides a more holistic view of the company’s stakeholders and the ability to demonstrate a clear return on investment.
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology