It’s a big deal, folks.
comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater insight to advertisers about the type of content that consumers are watching and what types of ads are reaching them (and on which platforms).
Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of comScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Rentrak stockholders would receive $47.69 per share, a 9.9% premium, based on Tuesday’s closing prices. ComScore currently has a market capitalization of $1.7 billion.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Marketing, Technology
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their most valuable customers,” says Yes Lifecycle Marketing. “This is despite the fact that retailers have more online and offline data about their customers at their disposal.”
That insight comes from a report the company commissioned from Retail TouchPoints. About 200 retailers were surveyed to glean information about how they use data and technology to engage consumer at the store level.
The final report, “Engaging Customers Across The Lifecycle Journey: How Clienteling Helps Enhance Customer Relationships,” revealed that 42 percent of retail store associates know very little — if anything — about their most profitable customers in order to engage with them effectively.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, News, Platforms, Technology
New data procured from comScore research reveals that there are differences – big differences – not only between how young and old people engage with mobile devices, but also how they use said devices to connect to social media.
“In May 2015,” the research behemoth explains, “almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage with social networks become more apparent.”
The comScore Mobile Metrix data further reveals that “preferences between tablets and smartphones for social media usage vary depending on the age of the user.”
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according to an announcement today from MobileBridge.
The answer, the company says, is to leverage available data from CRM and other marketing sources in order to make the engagement as contextual as possible yet also fun and engaging, and on a regular basis.
To make its customers’ in-app engagements more fun and engaging, app-based Marketing Relationship Management solution provider MobileBridge is introducing new functionality into its native content creation module.
Posted in Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Marketing, Platforms
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here.
Why? That reality can be attributed to Swrve’s Predictive Marketing for Games.
Available now, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out behavioral profiles and anticipates players’ action or inaction.
An initial campaign run by a mobile game publisher reduced churn by 11 percent, increased number of sessions by 18 percent and increased revenue by 50 percent for a targeted segment of players.
Posted in Announcements, Mobile Analytics, Mobile Gaming, News, Platforms, Technology
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”
That’s the opener from a long-ish but very instructive recent post by Elliot Sedegah at Adobe’s Digital Marketing blog.
The problem, according to Sedegah?
“Too often … there’s a disconnect between recognizing and then harnessing the impact of an asset,” he explains. “While most marketers know gathering data on content use is important, many still “trust their gut” for making marketing-spend decisions.”
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology
This afternoon, the team at FollowAnalytics and MMA will present a webinar that could be of significant value to no shortage of marketers in the modern mobile age.
In short, it’s all about getting personal.
“A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis,” the webinar’s registration page reads. “But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing