Archive | Marketing Strategy

PayPal Backs Down on User Requirement to Agree to SMS Messages

PayPal Backs Down on User Requirement to Agree to SMS MessagesIf you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.

“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms0 Comments

Could App Streaming Be the Future? Google Suggests Yes with Agawi Acquisition

Could App Streaming Be the Future Google Suggests Yes with Agawi AcquisitionCould there come a time when even the easy task of downloading an app seems to take too much time?

Maybe so. And it looks as if companies like Google might be preparing for that not-so-distant future.

There’s no proof, but there is evidence. It was recently confirmed by Google that it has snapped up a company called Agawi (in 2014, actually). Agawi’s claim to fame is in mobile app streaming — a process that lets a user use an app without first needing to download or install it on their mobile phones.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing0 Comments

PR Newswire Serves Up Buyer’s Guide to Press Release Service Providers

PR Newswire Serves Up Buyer's Guide to Press Release Service ProvidersOn Wednesday, MMW was briefed by the folks at PR Newswire on a subject they know a lot about — press releases.

Driving discovery is a critical part of strategic content marketing, the industry titan says, and wire distribution is a “tried and true method of content promotion.”

In short, a newswire service can help you reach vast new audiences with your carefully crafted content, helping to drive discovery and increase brand awareness.
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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Cannes Lions Presented Marketers with Mind-Bending Array of Digital Developments

Cannes Lions Presented Marketers with Mind-Bending Array of Digital DevelopmentsThere’s an interesting story by Jack Marshall and Suzanne Vranica at the Wall Street Journal’s marketing blog CMO Today that gives a taste of what it’s like for a modern-day marketer at Cannes Lions.

The annual Cannes Lions convention is where all the latest and greatest technologies and offerings for advertisers often first see the light of day.

Consider the experience of Jerri DeVard, the chief marketing officer for ADT, the well-known home security and burglar-alarm firm.

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Posted in Marketing Strategy, Platforms, Technology0 Comments

Subway Sinks Teeth into Fresh SMS Mobile Marketing Solutions

Subway Sinks Teeth into Fresh SMS Mobile Marketing SolutionsMMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.

We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, SMS / Text, Technology0 Comments

LiveDeal Gets Rebranded as Live Ventures

LiveDeal Gets Rebranded as Live VenturesBig news for LiveDeal on Tuesday morning.

The publicly traded company that operates livedeal.com, a geo-location-based, mobile marketing platform for consumer products and “real-time” and “instant dining offers” to nearby consumers, tells MMW that it has “solidified its acquisition strategy” to seek out undervalued companies with little to no online presence.
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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Does Talk Radio Still Work for Marketing Industry Leaders & Businesses?

Does Talk Radio Still Work for Marketing Industry Leaders & BusinessesThe following is a guest contributed post from Marsha Friedman, a public relations expert and CEO of EMSI Public Relations.

Prospective clients often have questions for me about how they can best promote themselves or their businesses, but many seem surprised when one of my suggestions is talk radio.

“Does anyone actually listen to talk radio anymore?” they ask.

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