Circle Tuesday, July 28 on your calendar. That’s when the Mobile Marketing Association (MMA) will present a special webinar — “The App Secret: How To Succeed Where So Many Fail” — from 1 to 2 p.m. (CDT).
The webinar, featuring presenters Meredith Tretiak, Director of Product Marketing, and Tom Farrell, Director of Marketing, will discuss the ways in which brands are under pressure to extend value to mobile.
“In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way — and how to avoid them,” according to the MMA. “We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Thursday, at its annual Postback conference in Seattle, TUNE — an enterprise SaaS platform for mobile marketing — announced its acquisition of Artisan Mobile.
Artisan’s analytics, testing and marketing automation solution makes it possible, we’re told, for marketers to create highly personalized, compelling mobile experiences in real-time without writing code or resubmitting to app stores.
The acquisition comes less than a month after the launch of the TUNE Marketing Console (TMC), a unified console created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product, and marks a period of rapid growth in the advertising industry.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology
Say goodbye to Flash. Well, maybe not today. But mark your calendar for “sometime really soon.”
“Flash, the popular software from Adobe Systems Inc., once brought Web to life, endowing pages formerly occupied by static text and photos with video clips and animated cartoons,” reports Robert McMillan in the Wall Street Journal (WSJ). “Last week the program, criticized for years as a security risk and a drag on online progress, became a top contender for the technology dead pool.”
Word is that Facebook’s chief security officer Alex Stamos recently told Adobe to “stop trying to fix Flash and kill it outright.”
Posted in Marketing Strategy, Platforms, Technology
Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.
Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
The ability to measure marketing campaigns is a vital tool for any brand or company. And until now, marketers have only been able to gauge the success of a campaign after the fact, through evaluations like ad impressions, click-through rates, and web visitors. Now, UberMedia is launching a brand new, game-changing technology that will allow advertisers to optimize campaigns and adjust to real-world consumer location visits.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, News, Opinion, Technology
Imagine being at Lollapalooza and a commercial for a sponsor pops up in your phone’s screen when all you want to do is determine who you want to see. You are not going to pay attention to sponsors or promotions at that exact moment. Or even worse, most will not pay any attention at all during a concert itself.
Now instead, let’s say you’re at Bonnaroo and you only booked the basic package. You get there and then receive a text offer to upgrade to a nicer room with better amenities at a discounted price. It’s not during a show or on television where you’re more likely to miss it, but on your smartphone and a calmer junction. The likeliness you take up that offer would increase.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”
That’s the opener from a long-ish but very instructive recent post by Elliot Sedegah at Adobe’s Digital Marketing blog.
The problem, according to Sedegah?
“Too often … there’s a disconnect between recognizing and then harnessing the impact of an asset,” he explains. “While most marketers know gathering data on content use is important, many still “trust their gut” for making marketing-spend decisions.”
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology