Archive | Marketing Strategy

Millennials The Driving Force Behind Mobile Travel Research

Millennials The Driving Force Behind Mobile Travel ResearchWhile booking travel on mobile devices is steadily on the rise across all demographics, Millennials seem to be the driving force behind the increase in mobile travel research. While desktop travel research is still the research tool of choice (even for Millennials) mobile devices are steadily on the rise.

In a recent survey performed by Yahoo any highlighted by eMarketer, travelers from 19 to 34 years of age say they research travel multiple ways. For example:

  • 90% use desktop or laptops
  • 74% use smartphone and tablets
  • 62% use smartphones
  • 59% consult with friends and family
  • 46% use tablets
  • 28% use magazines or newspapers
  • 23% use TV or radio
  • 22% use travel books
  • 16% use a travel agent

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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Buying on Mobile: Move Over eBay, Here Comes Google

Buying on Mobile Move Over eBay, Here Comes GoogleCould Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon.

“The buttons will accompany sponsored—or paid—search results, often displayed under a ‘Shop on Google’ heading at the top of the page,” notes the story by Alistair Barr and Rolfe Winkler. “Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.”

Reportedly, shoppers who click a buy button will be taken to another Google product page where they can finalize a purchase.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology0 Comments

Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video

Opera Mediaworks Starts Fund to Encourage Better Mobile-First VideoIn a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short Form Video Fund.

It’s a program addressing the “digital advertising industry’s need for a mobile-first approach to video creative.”

Supported by a consortium of top global brands and agencies, the fund will provide financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s trademark AdColony Instant-Play HD video technology.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Technology0 Comments

What Do You Get When You Cross Full-Funnel Marketing Automation and Paid Online Advertising?

What Do You Get When you Cross Full-Funnel Marketing Automation and Paid Online AdvertisingIt sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.

This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Software, News, Platforms0 Comments

Fluent: Mobile Usage is Leveling Out

Fluent: Mobile Usage is Leveling Out

The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.

Based on the discoveries, drawn from millions of interactions across the Fluent network during the first three months of the year, here’s what Fluent can tell us:

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

SEO Score Report Service Launched to Help Businesses

SEO Score Report Service Launched to Help BusinessesOn Monday, BusinessCreator, Inc. — a provider of all things marketing in the digital world — officially announced the launch of SEO Score Report.

The new report is billed as being a service created to audit one’s landing page for an SEO Score.

All told, it’s valuable information.
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Posted in Marketing Strategy, Technology2 Comments

Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

Not All Popcorn and Skittles in Theater Biz AMC Chain Accused of Text Spam ViolationsAre consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?

The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.

Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / Text0 Comments

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