Archive | Marketing Strategy

UK Retailer Email Fail: Improve It or Bag It, Suggests New Data

UK Retailer Email Fail Improve It or Bag It, Suggests New DataRetailer newsletters in the UK are not having a good jaunt these days.

Now Practicology has released the findings from six months of research into various retailer email marketing campaigns.

The upshot? There’s a whole lot of room for improvement.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms0 Comments

Need An Influencer? Because It Can Generate Impressive Results, Especially on Instagram, Says New Data

Marketers have seen success with influencers. You know — those people on the internet who can convince others to try a product or service, or take some other action.

Now, data from RhythmOne (formerly Burst Media), shows that influencer effectiveness has continued to rise in 2015.

“The analysis found that the average earned media value (EMV) from U.S. influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last year,” according to eMarketer. “Average EMV was highest in the consumer packaged goods (CPG) food industry, at $14.29, followed by tourist destinations and travel ($12.54) and bath, body, skin and beauty ($12.21).”

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Social Networks Biggest Email Mavens in UK Reveals New Stats from Mailjet

Social Networks Biggest Email Mavens in UK Reveals New Stats from MailjetWho’s the biggest user of email in the UK?

“On average, social networks or online community companies send 303,111 emails a year, the most of all sectors covered,” notes BizReport this week. “In comparison, during the same period, the IT services and consulting industry sent 537.”

It appears, according to new data from Mailjet, that emails emanating from social networks like Twitter and Facebook were “cleverly developed to prompt interaction and drive users back to the site.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

EXCLUSIVE: MoEngage Milestone — Profiling One-Fifth of Smartphone India Users, Launching U.S. Operations

EXCLUSIVE  MoEngage Milestone -- Profiling One-Fifth of Smartphone India Users, Launching U.S. OperationsUser analytics and engagement company MoEngage just logged a new milestone: it’s currently profiling one fifth of smartphone users in India across their customers and delivering half a billion personalized interactions monthly via push notifications, in-app recommendations, and other channels.

The growth has given the firm wanderlust — because now it plans to launch its User Analytics and Engagement platform in the U.S. market.

“MoEngage enables mobile app companies to deliver individual-level personalized interactions via push notifications, in-app recommendations, email, and other retargeting channels to help drive engagement and customer lifetime value,” said the company in a release to MAW. “The company provides advanced segmentation capabilities by tracking every app user and their behavior from the Acquisition Source till the Uninstall allowing for an over 80 percent growth in their customers orders/active users and 87 percent increase in users who made repeat orders in a month.”

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B-to-B Advertisers Spent $4.8 Billion on Ads in 2014; Microsoft Was #1 Advertiser, Followed by AT&T and Verizon

B-to-B Advertisers Spent $4.8 Billion on Ads in 2014; Microsoft Was t#1 Advertiser, Followed by AT&T and VerizonKantar Media’s recent analysis reveals that the 100 largest business-to-business advertisers spent an estimated $4.8 billion on U.S. ads last year. That’s a jump up of 0.9 percent from 2013.

“Estimated 2014 U.S. measured-media spending for the universe of b-to-b advertisers — including the BtoB 100 and all other b-to-b advertisers — was $10.2 billion, flat over 2013 spending,” according to AdAge. “The top 100 b-to-b advertisers accounted for nearly half of all b-to-b spending last year.”

The stats take in estimated b-to-b ad spending across TV, internet (display ads only), magazines (including business publications), newspapers, radio, and outdoor.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old

New comScore Data Reveals Mobile Device Preference Differences Between Young and OldNew data procured from comScore research reveals that there are differences – big differences – not only between how young and old people engage with mobile devices, but also how they use said devices to connect to social media.

“In May 2015,” the research behemoth explains, “almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage with social networks become more apparent.”

The comScore Mobile Metrix data further reveals that “preferences between tablets and smartphones for social media usage vary depending on the age of the user.”

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Smartphones, Tablet Devices0 Comments

Envelope, Please! Global Smarties Awards Releases Mobile Marketing Standouts Shortlist

Envelope, Please Global Smarties Awards Releases Mobile Marketing Standouts ShortlistThey’re creative trailblazers, the cream of the crop of mobile marketers, and now they’re on the shortlist.

The Mobile Marketing Association (MMA) just revealed its shortlist for the coveted 2015 Global Smarties Awards.

About 100 campaigns from around the globe are represented and they point the way to “the next evolution of what is possible when brands place mobile at the core of their marketing strategies,” says the MMA.

“Led by Chief Creative Officer of Razorfish Global, Daniel Bonner, the powerhouse jury panel of over 25 leading brand marketers and agency professionals will have the difficult but invigorating task of debate and winner selection,” a statement provided to MMW reads.

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Posted in Marketing Strategy, Mobile Marketing0 Comments

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