Archive | Marketing Strategy

Cannes Lions Presented Marketers with Mind-Bending Array of Digital Developments

Cannes Lions Presented Marketers with Mind-Bending Array of Digital DevelopmentsThere’s an interesting story by Jack Marshall and Suzanne Vranica at the Wall Street Journal’s marketing blog CMO Today that gives a taste of what it’s like for a modern-day marketer at Cannes Lions.

The annual Cannes Lions convention is where all the latest and greatest technologies and offerings for advertisers often first see the light of day.

Consider the experience of Jerri DeVard, the chief marketing officer for ADT, the well-known home security and burglar-alarm firm.

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Subway Sinks Teeth into Fresh SMS Mobile Marketing Solutions

Subway Sinks Teeth into Fresh SMS Mobile Marketing SolutionsMMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.

We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, SMS / Text, Technology0 Comments

LiveDeal Gets Rebranded as Live Ventures

LiveDeal Gets Rebranded as Live VenturesBig news for LiveDeal on Tuesday morning.

The publicly traded company that operates livedeal.com, a geo-location-based, mobile marketing platform for consumer products and “real-time” and “instant dining offers” to nearby consumers, tells MMW that it has “solidified its acquisition strategy” to seek out undervalued companies with little to no online presence.
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Does Talk Radio Still Work for Marketing Industry Leaders & Businesses?

Does Talk Radio Still Work for Marketing Industry Leaders & BusinessesThe following is a guest contributed post from Marsha Friedman, a public relations expert and CEO of EMSI Public Relations.

Prospective clients often have questions for me about how they can best promote themselves or their businesses, but many seem surprised when one of my suggestions is talk radio.

“Does anyone actually listen to talk radio anymore?” they ask.

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Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions

Dialing Down the ‘Creepy’ CEO Says Snapchat Tops at Reaching Young Without Privacy InvasionsAnybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.

That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.

“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones0 Comments

Does Digital Outreach Deliver Good Results for Asset Managers?

Does Digital Outreach Deliver Good Results for Asset ManagersAcross nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider consideration levels.

That insight comes from new data from Cogent Reports, which reveals that advisors exposed to the mobile apps, websites, and webinars of leading asset managers have brand consideration levels at least 36 percentage points higher than those without.

“According to Cogent Reports, the average lift achieved across the nine touchpoints it tracks ranges from a low of 15 percentage points for news recall to a high of 42 percentage points for mobile apps and websites in Q1 2015,” a report summary shared with MMW reads. “On average, more than three-quarters (76 percent) of advisors exposed to asset managers’ proprietary mobile apps indicated they are likely to increase business with the firm, compared with only 34 percent of advisors who were not exposed (a 42-percentage-point lift).”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Smartphones, Technology0 Comments

Mobile Marketing Costs Come into Focus in New Report

Mobile Marketing Costs Come into Focus in New ReportAlthough the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.

Mobile marketing costs and volume dipped slightly in May, according to the Fiksu Indexes published ahead of the weekend by Fiksu, Inc.

According to a report  the data-fueled mobile marketing technology company. May’s cost per loyal user (CPLU) of $2.47 represents a 10 percent decrease since last month, a welcome relief for marketers who have experienced a steady rise in marketing costs throughout 2015.
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Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms0 Comments

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