Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black Friday is slowly becoming Black Thursday and Friday. Twenty years in the future, we’ll be telling our children about how almost everyone in America used to have a pleasant family meal together on Thanksgiving, watch a football came and fall into a turkey coma around 3 p.m., instead of lashing on our snow boots and scarves to go stand in line first thing Thanksgiving morning.
What’s causing this monumental shift toward more shopping on Thanksgiving Day? Effective marketing of the digital variety, say experts. And now, as Black Friday inches closer, marketers have begun sending a record number of mobile messages, emails, and SMS entreaties out to consumers in hopes of enticing their debit and credit cards with early bird Thanksgiving Day sales.
Posted in Marketing Strategy, Platforms, Technology
Motive Interactive tells MMW that it has just been named to Deloitte’s Technology Fast 500.
If you’re not familiar, that is a ranking of the 500 fastest growing technology companies in North America.
Keeping its momentum rolling, Motive was also featured for the third year on the Inc. 5000 list of fastest growing companies in America.
Posted in Marketing Strategy, Mobile Marketing, Technology
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the variety of online music streaming services that are available today, it is inevitable that some companies will eventually see their demise — which is unfortunately the case for our favorite personal streaming jukebox, Rdio.
Posted in Marketing Strategy, Mergers And Acquisitions, Opinion, Technology
Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much about how the “free internet” works for a majority of publishers and supporting advertisers.
But Yahoo decided to test the waters late last week. A flock of folks complained on web forums and social media that they were “blocked from their Yahoo email accounts unless they switched off their ad blockers,” reported the New York Times’ tech blog.
“The issue seems to have first appeared early on Thursday when ‘portnoyd,’ a user on the AdBlock Plus online support forum, was served a pop-up with an ultimatum: Turn off your ad blocker, or forget about getting to your email,” noted the NYT. “Yahoo confirmed the reports, which were discovered by Digiday. Yahoo, based in Sunnyvale, Calif., did not say how many users were affected.”
Posted in Marketing Strategy, Mobile Advertising
Yes, you may turn to Staples for back-to-school supplies, but its bread and butter is in servicing the needs of the nation’s small-business owners.
A recent interesting story in AdExchanger documents the retailer’s experiment in figuring out how mobile impacted ultimate sales conversions.
“People know we sell paper, pens, ink and toner, but don’t always know we sell cleaning supplies and things for the break room or office facilities,” said Ellen Comley, VP of integrated media for Staples. “We wanted to make it where [our messaging] was less of a hard sell and more about bringing them into the brand promise in a more involved, fun way.”
Posted in Marketing Strategy, Mobile Marketing
The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, just added five new Global Board of Directors members.
The new additions are all global industry leaders, the organization announced.
Elected to brand new two-year terms beginning immediately were Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle; Susan Canavari, Chief Brand Officer, JP Morgan Chase; Sanjay Gupta, Executive Vice President, Marketing, Innovation & Corporate Relations, Allstate Insurance Company; Peter McGuinness, Chief Marketing & Brand Officer, Chobani; and Andrew Sherrard, Chief Marketing Officer, T-Mobile.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day go mainstream. Now, as we rapidly approach the year’s end, it looks like VR already has gone mainstream. And the VR pioneers with first-to-market technologies, solutions, and content offerings are reaping the benefits of having picked up the slack for VR laggards and holdouts who simply didn’t believe that enough consumers are ready to embrace virtual reality.
On Monday, CNBC confirmed that Samsung’s $99 Gear VR headset blazed its way to sold-out status at Amazon.com and BestBuy.com barely 48 hours after launch. It’s a stunning success, but one that the digital content crew at The New York Times has already experienced first-hand. Their publication’s VR app, we’re told, was downloaded “more times in its first four days than any Times app before,” says Kate Kaye of AdAge.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology