As more information than ever is now being transmitted instantaneously, Denyse Drummond-Dunn, President and Chief Catalyst of C3Centricity — a global consultancy that helps businesses become more customer centric — says that companies need to adapt their thought processes in order to place customers first.
Services such as Yelp place users in a position where they provide real-time reviews, meaning that “customer centricity has become a 24/7 role and everyone’s responsibility.” Drummond-Dunn says that “developing a company culture that places customers at the heart of a business is essential for all organizational success.”
Posted in Announcements, Marketing Strategy, News
Looks like another wrestling match for Google and Apple.
“The Ads vs Privacy front sees Apple trying to make sure third parties can’t read or track what users are doing on their phones,” reports ITProPortal. “However, that might also mean certain ads from Google’s AdMob advertising service might stop showing on iOS 9 which, as you might imagine, doesn’t sit well with Google.”
The trouble, in a nutshell? Apple’s new App Transport Security (ATS) feature, to be launched alongside iOS 9 in September, will “require all content that arrives on an iPhone to use the HTTPS encryption standard.”
Posted in iOS, Marketing Strategy, Mobile Advertising
On Tuesday, MMW was briefed by the folks at DeepTarget Inc. regarding the extension of their partnership program with industry leading service providers to enable targeted, personalized marketing within mobile banking solutions.
The first of these integrated solutions is a collaboration with Access Softek to offer DeepTarget Mobile within Access Softek’s Mobile Finance Manager (MFM) solution.
So how does it work?
Designed for “easy integration,” DeepTarget Mobile offers what is touted as being an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within Access Softek’s Mobile Finance Manager (MFM) solution.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing
BusinessCreator, Inc. — a provider of local search marketing across mobile and social, is lifting the veil on what’s new.
The company tells us that they’re launching Brand Optimization, a service to expand a business’s online visibility.
According to BusinessCreator, Inc. President Edward Kundahl, the Brand Optimization service will be available for purchase immediately.
Posted in Marketing Strategy, Mobile Marketing, Technology
Toronto-based iSIGN Media Solutions Inc. informed MMW ahead of the weekend that the company has just signed a contract with ALLOver Media, LCC to be the “exclusive third-party advertising reseller” for iSIGN’s National Mobile Network (NMN).
According to details shared in a news release, AOM has grown to 135 employees and 1,700 clients in the USA and Canada, making it the largest alternative out-of-home platform in North America.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Last Thursday, Appnext, an app monetization and distribution platform, announced its native video ad solution that allows app publishers to integrate and distribute app trailers using a Cost-Per-Install (CPI) based model which produces engaged users and results in higher retention rates.
According to details shared with MMW, the video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. This new solution streams app trailers for game and utility apps in various lifestyle verticals (news, dining, health, gaming, etc.).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News
Social sharing buttons may be “falling to the wayside,” it now appears.
“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology