The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
The ability to measure marketing campaigns is a vital tool for any brand or company. And until now, marketers have only been able to gauge the success of a campaign after the fact, through evaluations like ad impressions, click-through rates, and web visitors. Now, UberMedia is launching a brand new, game-changing technology that will allow advertisers to optimize campaigns and adjust to real-world consumer location visits.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, News, Opinion, Technology
Online marketing has long targeted shoppers by their web browsing habits, but when combined with mobile’s ability to track consumer location, and in some cases consumer shopping habits, marketers gain the ability to hyper target customers via their smartphones and tablets.
When considering what the future of mobile may bring, the likelihood of your mobile device becoming your personal shopper and directing you to products, brands, and services that you want and need, is becoming more of a reality.
Marketers will be able to guide shoppers toward new products and services in response to their ability to track previous shopping history and patterns. From there, recommending products and services from the retailers and businesses frequented becomes a relative breeze.
Posted in Announcements, LBS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.
As a result — of course — competition is heating up. Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.
As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology
The LBS market continues to “grow strongly” according to the latest industry reports, and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts.
In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the next wave of important location based services over the next 5 years, with ABI Research forecasting a four-fold increase in revenues by 2019.
Posted in LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions, Technology
TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.
When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.
Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, News, Platforms, Predictions, Technology
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013.
For starters, we’re looking at a $4 billion plus market by 2018.
ABI Research’s quarterly Location Technologies Market Data measures the uptake of indoor location technologies, mapping and new companies entering the space.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Topics
Next Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an abundance of insight into the potential of location-based mobile marketing.
On October 22nd, at 11:00 a.m. PST, Locaid will lead a thought-provoking discussion about the strategies and best practices associated with optimizing location-based mobile marketing to earn more and accelerate business growth.
The anticipated topics for discussion include the evolution of location-based marketing, the importance of an integrated mobile strategy, why leveraging location should be a primary targeting strategy, the best practices to optimize location-based marketing, how and when to leverage geofences to deliver results, and the importance of location + analytics.
Posted in Announcements, Geofencing, LBS, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology