In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel — a programmatic marketing platform provider — announced today that it is now a partner of the Federation for Internet Alerts (FIA).
The result? Rocket Fuel is now bringing geo-targeted advertising to real-time emergency communications.
Specifically, Rocket Fuel will provide a new outlet for targeted AMBER Alerts.
Posted in Agencies, Technology
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties.
“A stellar showcase of marketer, media, technology and agency excellence from around the world” was presented at this year’s Gala at the Highline Stages in New York City.
According to the MMA, the winners of the Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.
Posted in Agencies, Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.
The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.
The bottom line? Moving to mobile makes sense.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor?
Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.
“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”
Posted in Agencies, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices
With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, and consumers alike: mobile security.
On Thursday, Airpush announced what some are calling a major initiative to help eliminate malware distribution.
The announcement came at the SF AppShow where Airpush confirmed its partnership with Appthority, a leading and highly respected expert force in mobile app security.
Posted in Agencies, Android, Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Security, Mobile Software, News, Platforms, Privacy, Resources, Smartphones, Technology
Ad:60, a marketing agency based in New York with a heavy emphasis on mobile, has published a new infographic on the “10 reasons to have a mobile site.”
Among the stats, it was reinforced that 8 percent of all digital traffic now comes from smartphones and tablets, and that 35 percent of consumers are now making purchases from their mobile devices. The graphic focuses on mobile commerce adoption stats and reinforces why businesses like retailers need to mobile-optimize their sites to position themselves for the continued mobile revolution.
Posted in Agencies, Infographics, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Marketing, Mobile Retail, Mobile Shopping, Mobile Websites
Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.
On Thursday, Hipcricket announced new features and functionality for Ad Life.
The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones